• Using Medical Marketing to REDUCE Stress | InvigoMEDIA

    Bob Mangat 0 Comments
    These Doctors Are Using Medical Marketing to REDUCE Stress While Growing Their Practices (Here’s How You Can, Too)   As a professional healthcare practitioner, you’re probably always searching for ways to attract patients and sustain a full practice.   At the same time, you likely want to be able to continue reading

  • Doctor Reputation Management

    Bob Mangat 0 Comments
    eputation management doctors
    How and Where Doctors Should Focus on Reputation Management All doctors understand how reputation impacts their practice. From keeping patients to attracting new ones, reputation management has always been crucial. Today, however, the internet has significantly up-ended traditional norms of doctor-patient engagement, introduced comparison healthcare shopping to the public, and continue reading

  • Patient Reviews and Your Reputation

    Bob Mangat 0 Comments
    patient reviews
    Why Online Patient Reviews Matter to Your Practice All doctors understand the role that reputation plays in attracting new patients to their practices. But not all doctors realize today’s impact of online sites that invite patient reviews. Love them or hate them, these sites are here to stay and they continue reading

  • How Conversion Optimization Gets You New Patients

    Bob Mangat 0 Comments
    cro
    Conversion Optimization: Is Your Site Working for You in Getting New Patients? Does merely reading the words “conversion optimization” cross your eyes or make your heart freeze? You aren’t alone. There are plenty of doctors and office managers who avoid the topic of conversion rate optimization (CRO) the same way continue reading

  • Employee Engagement. Essential? Absolutely!

    Bob Mangat 0 Comments
    happy doctors
    You’ve Heard About the Importance of Employee Engagement. Take It to Heart!   The term “employee engagement” has been heard so often in business, it’s taken on cliché status. In fact, as employers we can become a little tone deaf to it. But being so is a big mistake.   Employee continue reading

  • CRO: The Secret to Great Website Optimization

    Bob Mangat 0 Comments
    Conversion Rate Optimization
    How Conversion Rate Optimization Affects Website Optimization You may think that medical practices don’t need to make website optimization a priority for growing their business and increasing their bottom line. But you need to think again. Patients today are highly proactive in selecting the specialist referrals made by their primary continue reading

  • Why Medical Content Marketing is More Important NOW than Ever Before

    Bob Mangat 0 Comments
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    You’ve heard it before, and you’ll continue to hear it time and time again: “content is king.”. Online marketers know this mantra well, but how familiar is it to business owners and medical directors like you? As a practice owner, you most likely have the basics in place. Website – continue reading

  • Marketing Tools Every Small Practice Needs

    Bob Mangat 0 Comments
    Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just continue reading

  • How to Improve Employee Morale and Boost Growth

    Bob Mangat 0 Comments
    people discussing work around table
    A practice is only as strong as the team behind it. This means that every single employee plays an integral part in the practice’s overall success. As a team leader, you better be able to recognize each employee’s value. If you can’t, then you need to re-evaluate – either the practice needs continue reading

  • 4 Reasons Doctors Should be on Snapchat

    Bob Mangat 0 Comments
    For doctors and those in the medical field, Snapchat might not seem like the most ideal social media platform to invest in. The most obvious reason for this is that the majority of Snapchat users don’t suit the target age demographic of medical or health centers or practices. However, that shouldn’t discredit continue reading

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