• What is Professional Medical Branding and Why Does Your Practice Need It?

    Matthew Bullock 0 Comments
    Have you ever stopped to consider how branding impacts your everyday decision making? “Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly continue reading

  • Reasons Why Your Website Isn’t Winning Over New Patients

    Matthew Bullock 0 Comments
    Ten or twenty years ago, a medical practice’s website was used just to find information about the practice, such as hours of operation, location, and accepted insurances. Today, a website is so much more– it is a connection to your current and future patients and is a line of communication continue reading

  • Doctor Reputation Management

    Bob Mangat 0 Comments
    eputation management doctors
    How and Where Doctors Should Focus on Reputation Management All doctors understand how reputation impacts their practice. From keeping patients to attracting new ones, reputation management has always been crucial. Today, however, the internet has significantly up-ended traditional norms of doctor-patient engagement, introduced comparison healthcare shopping to the public, and continue reading

  • Orthopedic Medical Marketing Strategies | Invigo Media

    Matthew Bullock 0 Comments
    There are many steps involved in effective medical marketing and a great deal of it depends heavily on what area of healthcare you are in and what target audience you are targeting. It is important that any medical center, office, facility, hospital, or practice keeps their primary focus on the continue reading

  • Employee Engagement. Essential? Absolutely!

    Bob Mangat 0 Comments
    happy doctors
    You’ve Heard About the Importance of Employee Engagement. Take It to Heart!   The term “employee engagement” has been heard so often in business, it’s taken on cliché status. In fact, as employers we can become a little tone deaf to it. But being so is a big mistake.   Employee continue reading

  • CRO: The Secret to Great Website Optimization

    Bob Mangat 0 Comments
    Conversion Rate Optimization
    How Conversion Rate Optimization Affects Website Optimization You may think that medical practices don’t need to make website optimization a priority for growing their business and increasing their bottom line. But you need to think again. Patients today are highly proactive in selecting the specialist referrals made by their primary continue reading

  • Healthcare Advertising Budget | Invigo Media

    Matthew Bullock 0 Comments
    Every industry niche needs a strong advertising budget if they want to succeed in this highly competitive market of today- the healthcare industry included. When it comes to determining the right amount of money to spend on advertising, many business owners are unsure of how much they can or should continue reading

  • Why Medical Content Marketing is More Important NOW than Ever Before

    Bob Mangat 0 Comments
    hands reaching in to brainstorm content marketing
    You’ve heard it before, and you’ll continue to hear it time and time again: “content is king.”. Online marketers know this mantra well, but how familiar is it to business owners and medical directors like you? As a practice owner, you most likely have the basics in place. Website – continue reading

  • Marketing Tools Every Small Practice Needs

    Bob Mangat 0 Comments
    Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just continue reading

  • How to Improve Employee Morale and Boost Growth

    Bob Mangat 0 Comments
    people discussing work around table
    A practice is only as strong as the team behind it. This means that every single employee plays an integral part in the practice’s overall success. As a team leader, you better be able to recognize each employee’s value. If you can’t, then you need to re-evaluate – either the practice needs continue reading

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