• Four Marketing Mistakes to Avoid this Year

    Matthew Bullock 0 Comments
    healthcare marketing
    As the year rolls along, many medical practices are finding themselves stretched thin in regards to time and resources. Medical practices today have a lot on their plates, and there is a lot that goes into growing the business.  In a world of digital content, patient interactions, new therapies and continue reading

  • Understanding Unique Value Proposition and Its Impact on Your Business

    Matthew Bullock 0 Comments
    A Unique Value Proposition, also commonly known as a UVP, is a fundamental aspect of successful business marketing in today’s competitive market.  It lets visitors and potential customers know what you do or have to offer, how you can help them with their problem, and it implies why you are continue reading

  • What is Professional Medical Branding and Why Does Your Practice Need It?

    Matthew Bullock 0 Comments
    Have you ever stopped to consider how branding impacts your everyday decision making? “Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly continue reading

  • Reasons Why Your Website Isn’t Winning Over New Patients

    Matthew Bullock 0 Comments
    Ten or twenty years ago, a medical practice’s website was used just to find information about the practice, such as hours of operation, location, and accepted insurances. Today, a website is so much more– it is a connection to your current and future patients and is a line of communication continue reading

  • Doctor Reputation Management

    Bob Mangat 0 Comments
    eputation management doctors
    How and Where Doctors Should Focus on Reputation Management All doctors understand how reputation impacts their practice. From keeping patients to attracting new ones, reputation management has always been crucial. Today, however, the internet has significantly up-ended traditional norms of doctor-patient engagement, introduced comparison healthcare shopping to the public, and continue reading

  • Healthcare Storytelling and How to Do It

    Matthew Bullock 0 Comments
    One of the best and easiest ways to form a connection with someone is to find common ground and the more effective way to do this is with a story. It is how we communicate and form the basis for many relationships- story telling how the human brain is wired continue reading

  • Healthcare Advertising Budget | Invigo Media

    Matthew Bullock 0 Comments
    Every industry niche needs a strong advertising budget if they want to succeed in this highly competitive market of today- the healthcare industry included. When it comes to determining the right amount of money to spend on advertising, many business owners are unsure of how much they can or should continue reading

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