• Using Medical Marketing to REDUCE Stress | InvigoMEDIA

    Bob Mangat 0 Comments
    These Doctors Are Using Medical Marketing to REDUCE Stress While Growing Their Practices (Here’s How You Can, Too)   As a professional healthcare practitioner, you’re probably always searching for ways to attract patients and sustain a full practice.   At the same time, you likely want to be able to continue reading

  • Four Marketing Mistakes to Avoid this Year

    Matthew Bullock 0 Comments
    healthcare marketing
    As the year rolls along, many medical practices are finding themselves stretched thin in regards to time and resources. Medical practices today have a lot on their plates, and there is a lot that goes into growing the business.  In a world of digital content, patient interactions, new therapies and continue reading

  • Understanding Unique Value Proposition and Its Impact on Your Business

    Matthew Bullock 0 Comments
    A Unique Value Proposition, also commonly known as a UVP, is a fundamental aspect of successful business marketing in today’s competitive market.  It lets visitors and potential customers know what you do or have to offer, how you can help them with their problem, and it implies why you are continue reading

  • What are Patient Education Materials and How Can They Help Medical Practitioners?

    Matthew Bullock 0 Comments
    Patient education materials can be one of the single best ways you can get information into the hands of your patients. They also make a wonderfully creative way to educate your patients and stay engaged with them throughout the course of their care and treatment. “Spending time creating high-quality, professional, continue reading

  • Medical Review Sites Your Practice Needs to be Listed With!

    Matthew Bullock 0 Comments
    physician search
    Word of mouth recommendations and good reviews from current patients are the best way medical practitioners can get new patients coming into their office. Many patients also are now using online review sites to find a new doctor when they do not have someone they trust to ask for a continue reading

  • What is Professional Medical Branding and Why Does Your Practice Need It?

    Matthew Bullock 0 Comments
    Have you ever stopped to consider how branding impacts your everyday decision making? “Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly continue reading

  • Reasons Why Your Website Isn’t Winning Over New Patients

    Matthew Bullock 0 Comments
    Ten or twenty years ago, a medical practice’s website was used just to find information about the practice, such as hours of operation, location, and accepted insurances. Today, a website is so much more– it is a connection to your current and future patients and is a line of communication continue reading

  • Doctor Reputation Management

    Bob Mangat 0 Comments
    eputation management doctors
    How and Where Doctors Should Focus on Reputation Management All doctors understand how reputation impacts their practice. From keeping patients to attracting new ones, reputation management has always been crucial. Today, however, the internet has significantly up-ended traditional norms of doctor-patient engagement, introduced comparison healthcare shopping to the public, and continue reading

  • Patient Reviews and Your Reputation

    Bob Mangat 0 Comments
    patient reviews
    Why Online Patient Reviews Matter to Your Practice All doctors understand the role that reputation plays in attracting new patients to their practices. But not all doctors realize today’s impact of online sites that invite patient reviews. Love them or hate them, these sites are here to stay and they continue reading

  • How Conversion Optimization Gets You New Patients

    Bob Mangat 0 Comments
    cro
    Conversion Optimization: Is Your Site Working for You in Getting New Patients? Does merely reading the words “conversion optimization” cross your eyes or make your heart freeze? You aren’t alone. There are plenty of doctors and office managers who avoid the topic of conversion rate optimization (CRO) the same way continue reading

  • Orthopedic Medical Marketing Strategies | Invigo Media

    Matthew Bullock 0 Comments
    There are many steps involved in effective medical marketing and a great deal of it depends heavily on what area of healthcare you are in and what target audience you are targeting. It is important that any medical center, office, facility, hospital, or practice keeps their primary focus on the continue reading

  • Healthcare Storytelling and How to Do It

    Matthew Bullock 0 Comments
    One of the best and easiest ways to form a connection with someone is to find common ground and the more effective way to do this is with a story. It is how we communicate and form the basis for many relationships- story telling how the human brain is wired continue reading

  • Employee Engagement. Essential? Absolutely!

    Bob Mangat 0 Comments
    happy doctors
    You’ve Heard About the Importance of Employee Engagement. Take It to Heart!   The term “employee engagement” has been heard so often in business, it’s taken on cliché status. In fact, as employers we can become a little tone deaf to it. But being so is a big mistake.   Employee continue reading

  • CRO: The Secret to Great Website Optimization

    Bob Mangat 0 Comments
    Conversion Rate Optimization
    How Conversion Rate Optimization Affects Website Optimization You may think that medical practices don’t need to make website optimization a priority for growing their business and increasing their bottom line. But you need to think again. Patients today are highly proactive in selecting the specialist referrals made by their primary continue reading

  • Healthcare Advertising Budget | Invigo Media

    Matthew Bullock 0 Comments
    Every industry niche needs a strong advertising budget if they want to succeed in this highly competitive market of today- the healthcare industry included. When it comes to determining the right amount of money to spend on advertising, many business owners are unsure of how much they can or should continue reading

  • Why Medical Content Marketing is More Important NOW than Ever Before

    Bob Mangat 0 Comments
    hands reaching in to brainstorm content marketing
    You’ve heard it before, and you’ll continue to hear it time and time again: “content is king.”. Online marketers know this mantra well, but how familiar is it to business owners and medical directors like you? As a practice owner, you most likely have the basics in place. Website – continue reading

  • Marketing Tools Every Small Practice Needs

    Bob Mangat 0 Comments
    Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just continue reading

  • How to Improve Employee Morale and Boost Growth

    Bob Mangat 0 Comments
    people discussing work around table
    A practice is only as strong as the team behind it. This means that every single employee plays an integral part in the practice’s overall success. As a team leader, you better be able to recognize each employee’s value. If you can’t, then you need to re-evaluate – either the practice needs continue reading

  • 4 Reasons Doctors Should be on Snapchat

    Bob Mangat 0 Comments
    For doctors and those in the medical field, Snapchat might not seem like the most ideal social media platform to invest in. The most obvious reason for this is that the majority of Snapchat users don’t suit the target age demographic of medical or health centers or practices. However, that shouldn’t discredit continue reading

  • How to Create Your Ideal Lifestyle

    Bob Mangat 0 Comments
    woman affluent next to plane
    How obtainable is the perfect and ideal lifestyle? Well, as obtainable as you make it. What you want in life is only held back by one thing: your determination. If you want to live a certain way (within reasonability of course) then there is nothing stopping you from doing so. continue reading

  • 7 Tips to Nail A Facebook Live Show

    Bob Mangat 0 Comments
    facebook mobile phone
    What benefits do you think your practice could gain from live video content? Would your audience find it helpful and educating to watch you “live” and answer questions the moment they arise? For most practices, the answer to this question should be quite simple – of course! This is the continue reading

  • 7 Benefits of Joining a Mastermind Group

    Bob Mangat 0 Comments
    mastermind group
    You have a well-established practice or business running and underway and you’re ready to step it up to the next level. You can go online and seek advice from successful individuals in your field or in others, but you won’t receive personal and tailored opinions. You miss the opportunity to continue reading

  • Why Staying Fit Can Help Your Bottom Line

    Bob Mangat 0 Comments
    Whether your day consists of running from meeting to meeting or sitting at a desk analyzing spreadsheets, you probably aren’t getting enough exercise. We all know that sedentary lifestyles are harmful to our health and anything that harms that can hurt our ability to do good work. When a body continue reading

  • Balancing Work and Life Without Tipping Over

    Bob Mangat 0 Comments
    Phone calls, charts, graphs, emails, flat soda, meetings, schedules, client management. These are all things we love. Well, except the flat soda. Even when you love what you do for a living, the mind and body needs a break. Of course that’s what vacations are for, but if we’re lucky continue reading

  • Facebook Marketing For Small Business

    Bob Mangat 0 Comments
    Facebook Marketing Strategies Any self-proclaimed marketing guru has some Facebook marketing strategies that they like to push. Unfortunately, not all of these so called experts know the first thing about Facebook or the unlimited potential that the platform boasts in the marketing field. Well, here’s the first thing about Facebook continue reading

  • Bob Mangat CEO and Founder Featured On Forbes.com

    Bob Mangat 0 Comments
    You do know that social media is important for your success online, right? Of course you do. It’s the 21st Century and pretty much everyone has some sort of social media account. Well, at least 73% of adults do. But just because you’re on Facebook, Twitter, LinkedIn, or Pinterest doesn’t continue reading

  • Top 3 Marketing Mistakes To Avoid..

    Bob Mangat 0 Comments
    We have all seen examples of horrible marketing and bad advertising and the instances usually occur for a number of reasons. In our experience, we find that these are the top three reasons why marketing professionals flop when it comes to creating winning campaigns for their clients and their personal continue reading

  • 5 Small Business Tips For Newbies.

    Bob Mangat 0 Comments
    Whether you have just launched a new internet based or brick and mortar business, you will need an online marketing campaign in order to promote your company and build buzz and community. If you’re already using social media and have some knowledge about marketing strategies, that’s great! Keep it going! continue reading

  • Invigo Launches HighPaidExperts.com

    Bob Mangat 0 Comments
    FREE! A 60 Minute Full Profit Potential Consultation of Your Business. When it comes to running a business, we all need help and thanks to Bob Mangat from HighPaidExperts.com, that help is just a phone call away. If you feel he has wasted your time in his conversation with you, continue reading

  • Bob Mangat Featured on Derek’s Home & Business Blog

    Bob Mangat 0 Comments
    Attract More Customers! 10 Internet Marketing Strategies For Small Business Owners Small business owners are the lifeblood of our economy. According to The U.S. Small Business Administration, since 1995, small businesses have attributed close to 50 percent of the total United States private payroll. That’s pretty impactful isn’t it? What continue reading

  • Bob Mangat Reviews The ROI Based Approach

    Bob Mangat 0 Comments
    Bob Mangat and Invigo Marketing Systems Deliver Innovative Search Engine Marketing (PRBuzz.com) November 2, 2013 — In response to an increased demand for ROI and performance based search marketing listings for small businesses, Canada’s Leading Expert’s Bob Mangat and InvigoMarketing.com is announcing the release of its new website, an SEO continue reading

  • Bob Mangat Featured On Techsling.com

    Bob Mangat 0 Comments
    Five Important SEO Strategies for Small Business Entrepreneurs This article by Bob Mangat was recently featured on techsling.com – you can read the article here: http://www.techsling.com/2013/04/five-important-seo-strategies-for-small-business-entrepreneurs/ If you’re a small business owner or entrepreneur who promotes their business online, you should ensure that your website ranks high in web searches so continue reading

  • Bob Mangat Featured on WebTrafficRoi.com

    Bob Mangat 0 Comments
    Have fun with your business blog! See the featured article by Bob Mangat at: http://www.webtrafficroi.com/10-blogging-strategies-for-small-businesses/ Your new website is up, it looks great and your social media icons are prominently displayed at the top of each page so your customers can connect with you at all times. All is well right? continue reading

  • Flexible Bid Strategy: Target Return on Ad Spend

    Bob Mangat 0 Comments
    Google AdWords announced Target Return on Ad Spend (ROAS), a new bid strategy, as a part of broader initiative to provide greater flexibility and control over performance targets and better overall return from your Ad spend. Target ROAS helps you maximize revenue by automatically adjusting your keyword, ad group, and continue reading

  • Pinterest Rolls Out Promoted Pins

    Bob Mangat 0 Comments
    Pinterest, which is a virtual vision board for many, plans to roll out a feature, just like Facebook & Twitter. “Promoted Pins”, that will appear at the top of search results & category feeds. Businesses will now promote their pins to be included in your vision board. These aren’t those continue reading

  • Website Tracking Phone Number

    Bob Mangat 0 Comments
    How Do You Effectively Track and Manage Your ad Campaigns, Website Phone Calls and Sales Leads? To be really successful online and offline you need to have tracking mechanisms in place.  Take a look at the screenshot of one of our recent clients. We generated over 70 new phone Calls continue reading

  • Video Marketing and Video SEO

    Bob Mangat 0 Comments
    When it comes to generating more business and profits with Search Engine Optimization (SEO), nothing makes your online marketing shine like a beacon to the search engines like video and Video Marketing. Over 800 million unique users visit YouTube each month Over 4 billion hours of video are watched each continue reading

  • Search Engine Optimisation Surrey

    Bob Mangat 0 Comments
    Realize the Importance of Search Engines and Search Engine Optimisation Surrey Invigo and Search Engine Optimisation Surrey are prepped and polished to remain cutting-edge in the competitive online world. They’ve invested heavily in developing targeted response search queries, meaning that once the search engine recognizes your internet provider (and thus continue reading

  • Finding the Best Search Engine Marketing Companies

    Bob Mangat 0 Comments
    Being able to find the best search engine marketing companies is difficult today. Entering The Brave New World! The trend of today is, in a way, intangible. Business has found a new dimension: cyberspace. The trick is in figuring out how you can leverage technology in your favor so as continue reading

  • How to write using SEO principles

    Bob Mangat 0 Comments
    How to write using SEO principles You can learn how to write using SEO principles that can transform your business strategies. Search engines seek out information on the internet in several ways. The first is by keyword and the second is by traffic… there are other ways that search engines continue reading

  • Tips on Finding your Ideal Customer

    Bob Mangat 0 Comments
    Not sure who your ideal customer is? Take the time to identify them. Imagine their gender, their education level, how much disposable income they have, what hobbies they have, what habits they might have, the type of car they drive. Are there any other things that differentiate your ideal customer continue reading

  • Online Marketing and Mobile Smartphones

    Bob Mangat 0 Comments
    Mobile Smartphones are Taking Over. The trend of today is, in a way, intangible. Business has found a new dimension: cyberspace. The trick is in figuring out how you can leverage technology in your favor so as to develop a completely complete automated lead generation and follow-up system. This system continue reading

  • 5 tips to Improve Your Search Rankings

    Bob Mangat 0 Comments
    How to improve your websites ranking in the search engines There are many ways to drive your website to the top of the search engines. Most of them require money, such as adwords and press releases, but some methods you can yourself (if you have the time). Following is a continue reading

  • Live Mortgage Leads

    Bob Mangat 0 Comments
    Mortgage Leads for Sale: Cash in your cold calling for warmer opportunities Purchasing mortgage leads for sale can be a cost-effective way for mortgage brokers and loan officers to acquire new customers without spending endless hours making cold calls. In theory, mortgage leads for sale provide immediate access to “warm” continue reading

  • SEO Tips For The Newbie: How To Get Found Online

    Bob Mangat 0 Comments
    If you’re in charge of managing a business website, the most important thing that you need to know to make your site succeed is a technique called search engine optimization. With search engine optimization, your site gets listed higher on search engines, which means more customers. Yahoo local listings have continue reading

  • Twitter Marketing Explored

    Bob Mangat 0 Comments
    Twitter Marketing Explored There is something peculiar and innovate in Twitter that allows it to stand on a tier all its own. Twitter’s social media presence has been well documented. But beyond that, marketers have found rich SEO opportunities in Twitter. Whether it be Twitter’s “retweeting” options or picture and continue reading

  • Divorce and Life Coach Fan Page

    Bob Mangat 0 Comments
    A Custom Facebook Fan Page Development for a Divorce and Life Coach Counselor, Speaker and Trainer continue reading

  • Real Estate Marketing

    Bob Mangat 0 Comments
    Real Estate Marketing Website Design in WordPress continue reading

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