If you’re in charge of managing a business website, the most important thing that you need to know to make your site succeed is a technique called search engine optimization.
With search engine optimization, your site gets listed higher on search engines, which means more customers. Yahoo local listings have star ratings attached so try to get yourself listed by them. It is absolutely free and that is the type of exposure that your business will need. You should ask prior customers to go to your listing and rate you so that your listing will stand out from the rest of them. Your website’s header may be the first thing visitors see, but the footer of your website is also equally important. You can use your footer to your advantage and assist spiders as they navigate through your site by duplicating your main navigation and making sure your footer links are redirecting visitors to your site’s most important pages.
You can improve your websites search engine optimization by keeping up-to-date with the way search engines index websites. Search engines are always refining the algorithms and procedures they use to evaluate websites and filter out spam. By researching developments in this area you can ensure you are always doing all you can to improve your site’s position on search engine results pages. Make sure that your website is using a template that won’t hurt your ranking factor.
One example of how that can happen are from too many links on the sidebar. This is particularly important on what is considered the “primary” pages of your website, such as the homepage or main category pages. Make sure the title for each of your pages is unique.
You also want to limit the length of the title to roughly 70 characters. This will make sure that you only use the prime keywords in the title, and you’re not creating overly drawn out titles that detract from your SEO rankings. As you can see, search engine optimization is an innovative way of bringing success to your new website. Search engine optimization also brings an air of authority to your website, building customer confidence and encouraging future transactions from new customers.