Your website is the metaphorical front door to your business. And like your clinic, hospital or office, it needs a makeover and various improvements from time to time. Healthcare marketing is rapidly evolving, therefore a website created four years ago, is probably less effective as a marketing tool today.
You need to remain adaptable to maintain your relevance in the medical space. That being said let’s explore 10 reasons for refreshing your website:
1. To Revamp the Design for Healthcare Marketing Success
Patients and other visitors to your site appreciate designs that incorporate the principles of Art along with modern design trends and elements. Not only will you make a good first impression with a design that is contemporary, clean and sleek but you will also gain a competitive edge.
2. To Reflect Your Brand With a Solid Medical Marketing Tool
Your website is a representation of your brand, therefore it should be in harmony with your other healthcare marketing materials such as brochures, logos and social media pages. This also applies if you’ve recently rebranded or if you are offering different or additional services or products.
3. To Improve Responsiveness for Mobile Users
The effectiveness of your website as a healthcare marketing tool also depends on its ability to provide a consistent user experience on any screen regardless of size. You could be driving mobile users away if your website is not mobile-friendly. In fact, many experts are taking a mobile-first approach to web design – websites are first created for mobile devices then adapted for desktop and other browsers.
4. To Increase Speed
Does your website take more than 10 seconds to load? A website that takes a while can be a huge turn-off for potential patients and clients. Out-dated technologies, old themes, and large video and image files are usually the culprits. Consider working with a knowledgeable web developer to apply new technologies that will correct this issue.
5. To Protect Your Data
Your website is vulnerable to modern hacking attacks if it was built with outdated security measures. This is especially risky for healthcare providers who store their patients’ medical history on poorly protected website servers. This is why it’s important to keep up with the newest means of website data protection. Moreover, it would also be within your best interest to update your Content Management Systems on a regular basis.
6. To Rank Higher on Search Engines Using Healthcare Marketing
Updating your website also optimizes it for search engines and rankings. A key way to achieve this is to create a blog. Blogs complement websites by driving traffic through the use of keywords, internal links and backlinks.
In addition, you should pay close attention to the quality of the content on the blog and other pages. Google and other search engines will crawl and rank your website each time you update it with relevant content and a design that meets web standards.
7. To Lower Bounce Rate
This refers to the number of visitors who exit your website after viewing just one webpage. A high bounce rate demands an immediate makeover. It indicates that your website is one or more of the following:
- Poorly designed
- Needs better positioning
- Lacks relevant information
- Slow loading time
8. To Add Integrations
Plug-ins and third-party web apps can improve the user experience as well. You can take your website to another level with integrations such as Google Analytics, payment gateways, links to your social media pages and booking systems.
9. To Include Approved Healthcare Marketing Tactics for More Leads and Conversions
These indicate whether you are on the right track or not. Leads are your potential patients or clients while conversions represent the visitors who have responded to your call-to-actions (CTAs). If people aren’t making appointments via the website, posting comments or queries or downloading your e-books then it is time to refresh your website.
10. To Include Call To Actions
To add to the previous point, the lack of effective CTAs can result in fewer conversions. The lack of CTA is a clear sign that your website needs to be updated. Be sure to include these buttons or links at strategic points such as the end of a blog post or testimonial to elicit a response from your visitors.
Do You Need Help With Your Website and Other Healthcare Marketing Tools?
By following these tips you will strengthen and maintain your reputation with a website that is contemporary, highly functional and secure. If you need assistance with updating your website you can contact the medical marketing experts at Invigo Media to get started today.