It has become more important for healthcare providers to invest time and resources in search engine optimization (SEO). One of the sure ways to improve your SEO strategy is by investing in link building for healthcare.
Backlinks or link building refers to the practice of acquiring links to your website from other websites. When other website owners view you as an authority or subject matter expert, they’ll include links to your content.
Getting backlinks is high on the list of SEO best practices. In fact, it’s among Google’s top three ranking factors. This is because backlinks send a signal to the Algorithm that your content is valuable and relevant.
Typically it can take some time to earn backlinks as you would have to be consistently posting useful and reader-friendly content on your blog and web pages. However, if you can’t wait that long, here are some quick ways to get them.
Use Blogger Outreach Tactics to Boost Link Building for Healthcare
One quick way to earn backlinks is to write quality content for trusted healthcare blogs. You can look for news platforms in the medical industry and see if they are accepting posts. After pitching a topic for an article and getting approval from the website owner, you will be able to include a link in your posts that redirects readers to your website.
Become a Source for Medical Articles
Healthcare bloggers rely on experts in the industry to add credibility to their articles. Consider earning backlinks through this method by introducing yourself to a few bloggers. Send your case studies or articles to them so that they cite you and link their articles back to your website.
Sponsor an Event
Attending medical conferences, trade shows, and seminars gives you the opportunity to not only build your reputation but also network with other professionals in the industry. As an event sponsor, you can add more mileage to your marketing efforts by promoting your website as a reputable source. As you network, encourage people to visit your website and use your content as references.
Apply for Awards
Another fast way to earn backlinks is to apply for prestigious awards. As an awardee your medical practice may receive local, national, or international recognition, thereby cementing your name as a reputable source.
Moreover, it would be an excellent idea to mention your achievements in your social media posts, emails and blog postings. In addition, note that media outlets are always looking for newsworthy stories. Reach out to some while the news is fresh to guarantee publication.
List Your Practice on Business Directories
Your link-building campaign would not be complete without a plan to be listed in medical and business directories. Check out medical sites with high domain authority and register your practice. Make sure you complete all the necessary information including details about your practice, how patients can reach out, and links to your website and your social media pages.
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By following these tips and adhering to other SEO best practices, you will improve your chances of getting a higher ranking in the Google search.