As the operator of a med spa, your aim is to improve your patients’ appearances with the use of proven techniques and procedures. Although your patients sing your praises, the theme of aesthetics doesn’t stop with them. To be respected as a leader in the industry, your branding materials should also look beautiful. Your med spa web design as a branding tool is a key way to strengthen your brand identity in an increasingly competitive market.
Why should you place a strong emphasis on how your website looks? According to research conducted in 2021, 50% of consumers believe that a business’s website design is crucial to its overall brand. An appealing med spa web design is the perfect way to make a good first impression on your potential clients. In this article, we will share tips on how you can build a dazzling website.
1. Use Colours Fitting for a Med Spa Web Design
Choosing the right colour scheme for your med spa web design should not be taken lightly. A 2021 study showed that nearly 40% of consumers pay attention to colour more than the other visual elements on a website.
Some people underestimate the science behind colours and design. A beautiful and efficient med spa website design takes colour psychology into consideration. It is no accident that many med spas use blue in their website design because it is a conservative colour that invokes trust. Furthermore, it is the favourite colour for many women. Green is also an excellent colour for a med spa website design. Not only is it soothing but it also exudes sophistication.
With the help of a graphic designer, you can determine your colour scheme once you’ve selected a dominant colour. Your colour scheme may be one or more of the following:
- Monochromatic – Many shades of one colour
- Analogous – Colours that are next to each other on the colour wheel. Examples are blue and green.
- Complementary – Colours that are on the opposite side of the colour wheel. When paired they create an attention-grabbing effect, making them perfect for Call to Action messages.
- Triad – Colours that form the points of a triangle on the colour wheel. One colour is dominant in the design while the other two are used as accents.
2. Include White Space in Your Med Spa Web Design
A beautiful med spa web design also features white space which balances the design and enhances the user experience. It works in between the text, videos and images for a clean, modern and minimalistic look.
Despite the name, white space does not only refer to the colour white. It can be any colour, pattern or texture.
Your Call-to-Action, videos and images will depend on white space to stand out among the other elements in the design. Not only do you want to impress prospective and current patients, but you should also focus their attention on the most important elements.
There are two types of white spaces:
- Micro White Spaces – You find these small spaces in between elements such as lines and paragraphs. The more micro white spaces, the more legible your text will be.
- Macro White Space – These are the large spaces between major elements such as images and logos. The more macro white spaces, the less cluttered your design will appear.
By combining these, you will not only present a sleek design but one that is functional and efficient.
3. Add a Team’s Page
These days, prospective and existing clients feel more comfortable when they know that they are dealing with real people. You can use your website to help in this regard. Make your website more personable by including full profile staff photos, names, qualifications and positions.
Showing your staff’s faces helps create a better connection with the clients. It helps to make the website more personable as they can see who will perform the procedures. This also increases the likelihood that they will schedule appointments to see you or other members of staff.
4. Your Med Spa Web Design Should Emphasize Navigation
While it is fun to explore hover effects and other options, you shouldn’t go overboard with these elements. What is important is that your navigational elements simply direct potential and existing patients to the information they seek. You reduce your chances of conversion if the design makes it difficult for potential clients to find your service pages and contact information.
You can break the content down into blocks with headings and subheadings. As such, you can provide a lot of information without making your visitors feel bogged down
To save more space, you can consider the hamburger menu. Do you see the navigational element with three small lines on some websites? These lines could represent two burger buns and a patty in between, right? Hamburger menus make it easier for visitors to go to the desired pages without having to scroll the entire menu.
5. Create a Mobile-Friendly Med Spa Web Design
A stunning med spa web design is also one that is mobile-friendly. Your designer may advise you that taking the mobile-first approach is no longer negotiable. Research shows that mobile devices account for 54.4% of the global website traffic.
By incorporating the mobile-first approach you will make your website responsive. What does this mean? Elements such as images, text and user interfaces will automatically adjust to the screen of any device. This may also mean a better ranking in the search results.
Are You Looking For a Medical Spa Web Design Agency?
With the help of med spa web design experts, you can build a website that is not only visually appealing but also one that is user-friendly. At Invigo Media our web development and graphic design team can help you to produce a stunning website that converts leads. Schedule an appointment with us today.
You can also send us an email at [email protected]