An effective medical landing page is a crucial element of a successful online marketing campaign. While pay-per-click (PPC) advertising does a good job of attracting online users, it is the landing page that converts them into patients for your practice.
The more landing pages you have, the better your conversion rates will be. In fact, a 2021 report showed that businesses with 10 or more landing pages saw a 55% increase in lead conversion. But before you devise a plan to increase the number of landing pages, here are six tips that will make them more effective:
Simplicity is Best for Medical Landing Pages
Online users prefer simple and cohesive copy. Ensure that each landing page has one message and one goal that matches the copy in your PPC ads. Create one landing page per service if your practice offers a variety of services.
Use a Clean and Modern Design
While your medical landing page should be attractive it should not detract from the message and goal. Remember that conversion is the aim. As a medical practice, you may choose to use calming colours. These colours are great for a clean and sleek design, however, the important sections, such as your CTA must stand out without the bells and whistles.
Include an Effective Header
A strong and concise header allows you to get straight to the point. Online users will lose interest and leave quickly if you fail to explain your value proposition clearly and quickly. Use your header and subheader to give them a gist of what your message is about.
Make Your Forms Short
Lengthy and complicated forms can be a major turnoff for visitors. While it’s understandable that you want to use the opportunity to get as much information on your leads, bear in mind that this may be a visitor’s first interaction with your practice. Therefore you want to make a good first impression by keeping the form short.
There will be other chances to gather more details. For now, the only information you need is first and last name, email address, phone number, and available appointment times. From there, your staff should be able to follow up via email or a phone call, getting the patient closer to visiting your practice.
Use Word of Mouth Marketing on Your Medical Landing Pages
Testimonials and reviews go a long way in establishing credibility. If your medical practice is new or relatively unknown, it’s a brilliant idea to add a testimonial or review to your medical landing page. These send a strong message to visitors that your medical practice is reputable and reliable, whether it’s a positive review from a customer or a write-up in a publication.
Choose High-Quality, Realistic Images
To create compelling medical landing pages choose photos that represent your brand and what you have to offer instead of cheesy or tacky stock photos. Keep the photos on your landing page human, genuine, and compelling, and ensure that the composition is simple and emotionally powerful.
Let Invigo Media Help You With Your Medical Landing Pages
For more than 17 years the medical marketing experts at Invigo Media have been helping medical practices like yours to increase their visibility online and gain more patients. Our digital marketing team is equipped at designing and monitoring PPC Campaigns and medical landing pages for healthcare marketing success. Contact us today and schedule an appointment. You may reach us at firstname.lastname@example.org.