Invigo Blog

7 Tips for Effective Healthcare Email Marketing Messages

May 15, 2022

Prevent healthcare email marketing mistakes with this checklist

Sending healthcare email marketing messages to hundreds or even thousands of people can be a little intimidating at times. You know that there’s nothing you can do after sending an email with errors. Sending a “correction email” may seem like a quick fix but it can be awkward and in some instances, embarrassing. And while subscribers may forgive you for sending a flawed email, they may never forget about it.

Sending emails with errors is understandable, after all, to err is human. Fortunately, it’s also preventable. Here’s a checklist you can use before you hit send:

Check for Broken Links

Broken links are a turnoff, especially if lead generation is the aim of your email. Click on every link to ensure that they work. Do you get 404 errors? Did the link direct you to the right page? Correct all the broken links so that you can establish your practice as reliable in the area of email marketing.

Proofread Your Healthcare Email Marketing Messages

No one expects to receive emails with grammatical errors from well-trained healthcare professionals. Being a whiz with grammar and spelling doesn’t have any bearing on your ability to provide optimal medical care however, some patients may want to question your level of education if you send emails with errors. Double check the attachments and the wording in the body and subject line of the email. If spelling and grammar aren’t your forte then seek help from someone who thrives in the area.

Include Links in Your Healthcare Email Marketing Messages

According to a 2020 report healthcare related emails has a 93.5% opt-in. Therefore a forgotten link is a lost opportunity for you to connect your subscribers to a solution they seek. Check to make sure everything that’s supposed to be linked is linked. This includes anchor text, CTAs, social media follow/sharing icons, and images.

Assess the Quality of Your Images

The quality of your images can enhance or diminish the overall presentation of your healthcare email marketing campaign. Are your images flawless? Or are they stretched, squished or pixelated? Ensure your images are displaying the way they are intended, and if not, adjust accordingly.

Use Relevant Subject Lines

Subject lines need to be intriguing enough to lure your subscribers to open your emails. More importantly, they should give your subscribers a good idea of what they should expect in the body of the email. Not only should they be relevant, but they should avoid terms that may make you get sent to Spam.

Check Accessibility Across Devices, Browsers and Email Clients

The user experience needs to be consistent on various browsers and devices. You can test a few options once across the most popular devices, browsers, and email clients. Does it render properly on mobile? Tablet? Desktop? Also check how it looks in different email clients such as Outlook, Gmail, Yahoo, etc. Does it look the way it should on Android and iOS?

Use a Sender Name

Did you know that emails with a named human sender are more likely to be opened than those sent using the company name? Therefore an email from Dr. Jane Doe at X Medical Center is less robotic than X Medical Center. This adds a personal touch to your messages.