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COVID-19’s Impact on Addiction Treatment Center Marketing

February 8, 2022

How Addiction Treatment Centre Marketing Has Adapted During COVID-19

To say that the 2020 global pandemic has affected every sphere of our lives would be a gross understatement. Addiction treatment centre marketing experts were not spared in such a trying time.

In the area of addiction treatment, professionals like you, have had your work cut out. According to a report from the Centers for Disease Control and Prevention (CDC), substance abuse in the US is on the rise since 2020. They further stated that there were 94,000 fatal overdoses in January 2021. This represents a 31% jump when compared to the previous year.

Quarantines, lockdowns and social distancing may have helped to slow the spread of Covid-19 but were restrictive to those struggling with drug abuse. Thankfully, there are opportunities in adversity, and the experts in addiction rehab marketing have been agile enough to adapt to the new normal. They have devised strategies for people to access drug counsellors and addiction therapies. In this article, we discuss the ways in which addiction treatment centre marketing has evolved as a result of covid-19.

Updated Google Listings

Many healthcare marketing specialists have made use of Google My Business over the years. During the pandemic, they jumped on its latest offering – the ability to add two links to any of your listings. You too could add a link to your telehealth information on your website and another for covid-19 related precautions.
By taking advantage of this opportunity, you could boost your rehab centre’s visibility when people search for telehealth or online therapy services.

More Reliance on High Search Rankings

People are searching for drug counsellors and other addiction treatment services. They are also posing common questions in search engines such as Google. Since 2020 drug rehab marketing experts have been ramping up their SEO strategies by optimizing their clients’ websites. They’ve also employed tactics such as paid ads and blogs with the use of keywords, meta tags, backlinks, relevant content and navigable pages. They’ve used patients’ questions to generate content for these resources so that patients can access their virtual and in-person services.

Increased Use of Social Media

Addiction rehab marketing professionals depended on social media more than ever during the pandemic. Social media platforms were perhaps the main way in which they helped their clients maintain that human connection with patients. They used posts in various forms to share uplifting messages and personal recovery stories with their followers. In addition, they promoted the telehealth services and virtual AA meetings and assured patients that they observe all covid-19 safety measures during face-to-face therapy sessions.

Providing addiction treatment services during a pandemic is certainly different than it was pre-covid-19. Fortunately, addiction treatment centre marketing specialists have leveraged resources at their disposal such as websites, blogs, social media platforms and paid online advertising.

Are You Looking for Addiction Treatment Centre Marketing Experts?

Marketing for drug rehab centres has adapted to the new normal and has served as a bridge between addiction treatment centres and people battling drug and alcohol abuse. As experts in medical marketing, Invigo Media has partnered with medical professionals to boost their visibility. Contact us today to ask how we can do the same for you.