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Allergy Clinic Marketing Ideas and Strategies
Allergy Marketing Advertising
Many people from all walks of life ,suffer from seasonal allergies.
How can they find you when they need you?
- Can they find you? List your site on Google My Business. This is a free service offered by Google and if utilized properly, it can help you generate patients as soon as your listing goes live.
How does it work? Have a look at what happens when someone types in the following clinic’s name on Google.
Can you imagine how much business you can generate by getting your allergy practice up there at no cost?
Allergy SEO Marketing
Now it’s time to start building on your recent success by adding search engine optimization.
Since SEO is a long term game, it’s best to get started right away. The first step is to create a website. If you already have a website make sure to link to your Google listing so you can start creating some credibility right away.
Once you have your website ready, it’s time to optimize it for the search engine aka Google. Make sure you’re using a CMS (Content Managment System) that has a friendly site archtiecture. WordPress if used often as it’s easy to navigate.
Now it’s time to spend some time on your content and the design of your site. Also known as on-page optimization.
Finally, it’s time to get the word out there. In the world of SEO, the best way to do this is get your site’s link on other relevant directories, blogs, etc. The more places you get your link on, the better, these are called backlinks and help with your google ranking. All important steps to being found on the internet
Allergy Pay-per-click (PPC) Services
Once your website is up and running it’s time to invest in pay per click marketing.
There are a variety to choose from but best to really focus on Facebook Ads and Google Adwords.
This two services will get the best ROI if you know how to use them properly. It all starts with setting up your ad and testing variations.
The great thing about both of these services especially Facebook is you can really drill down at the local level. This is where most of your patients will come from. After testing the ads out, you can further optimize your conversion rate (Changing the headings, moving images around, etc) and go from there.
Now you can do all of this trial and error on your own or we can give you proven steps that have worked for 100’s of healthcare clinics that we have partnered with over the 17 plus years we have been focused on medical marketing.
Our proven methods have resulted in success for many clinics like yours!
So skip the learning curve, let us implement what works and get the results for you quickly
Frequently Asked Questions About Marketing an Allergy Clinic
There are many ways of marketing an allergy clinic but your best bet is to follow these 3 proven steps. First list your site on Google (As a business). Then start a website and while you are developing your site, start getting instant traffic with PPC.
Yes. As it is the first step you should follow through on when it comes to marketing your allergy clinic.
If you really want to see some serious results, it would be around the 6 to 8 month mark.
There are lots of PPC services out there but only two that matter the most. Google Adwords and Facebook ads. You should test both of these out so you can see what works best for your clinic / area.