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Allergy Marketing Ideas and Strategies
Allergy Advertising
Let’s face it, allergies are a major headache. Millions of people struggle with allergies every year.
People are constantly searching for allergy treatments daily. During some seasons, you find the influx of searches and contacts to your clinic increase.
But what about the rest of the year?
Most people who enjoy an allergy care treatment or medication that works will be fine for a while. They won’t need to keep calling on you year after year.
And while they may not be coming back to you time after time, you can still enjoy the benefits of their praise and recommendations.
Google is the number one search engine in the world. When you get your business listed on Google, you generate more interest, more inquiries, and more bookings.
You can count on that!
But guess what? Google is a major marketing resource most businesses are not using properly or to its greatest effect.
Did you know you can have your very own, personalized and customized business profile on Google? And what’s more, it’s totally free!
Every so often, you’ll notice information about a specific business positioned at the right side of your search results.
That’s a business profile!
Not every business gets one. Google isn’t out there investing their valuable resources to have every allergy care center listed.
You have to make it work. Check out this one from New York City:
This is known as Google My Business. In order to make this happen for your business, you need to actively get it done. Once you do, every time people are looking for allergy care in your area, your business could be highlighted.
Why?
Because not many businesses take advantage of this amazing and free tool! In fact, most of them don’t even know it’s available.
Perhaps you didn’t until just now, either. And that’s a big deal. When you’re stuck in congested traffic, no one notices you. That horn could be blaring for 20 minutes and hardly anyone will even care.
But, when you stand out, that’s a difference maker. When your business is allergy care and treatment, between other clinics, pharmacies, and even home remedies, you’re competing against some tough numbers.
Use Google and other search engines to your advantage.
Allergy Care SEO Marketing
(Hopefully) you’re allergy treatment center has a website. Even so, it’s likely not being properly used, maintained, and updated to capitalize on the best SEO strategies.
Perhaps a decade or so ago, websites for most businesses were little more than glorified business cards. Today, that’s not enough.
Sure, it better be well designed, load fast, and be responsive (able to be viewed on a laptop, tablet, smartphone, etc.), but it needs to made sure Google ranks it properly.
There are many facets to effective SEO marketing. One is about making sure Google and other search engines find your site.
Using proper tags and a polished design are also critical components that boost ranking.
It’s also vital that you start working to have other websites linking to yours. These are referred to as backlinks and are incredibly valuable to Google.
When you have dozens or even hundreds of links to your website and/or blog pages, Google views you as an authority. And that boosts your ranking.
Here’s the catch, though, when it comes to SEO marketing. You could do everything properly and not see any improvement for a while.
It can take months to build up authority and increase organic traffic to your site. ‘Organic’ refers to the people who find your allergy care site through a basic search result.
If you can wait three or six months for these results to start pouring in, then great.
Most of us can’t, which is why you should also take advantage of advertising opportunities.
Allergy Care PPC Services
PPC (or Pay Per Click) is also sometimes referred to as Adwords (the Google version of this marketing method).
It’s the best way to start generating leads to your allergy care treatment center immediately.
Facebook Ads is another option that can get you calls, scheduled appointments, and new patients within the same day you start running those ads.
The tools have become advanced. It can be complicated if you don’t know how to properly set up an ad account.
You’ll need to run numerous ads to see which ones perform the best. This is commonly referred to as A/B split testing.
You also want to target the best combination of keywords that nets you the highest search numbers with the lowest competition. Otherwise, you could end up paying through a congested nose for each click you get!
In order to achieve the best results, you need multiple pieces aligning perfectly. And that’s where an experienced marketing agency makes all the difference!
Frequently Asked Questions About Allergy Marketing
How can I get rid of my allergies?
There are several methods you can use to cut down on allergies. They include:
Vacuum more frequently. Use a HEPA filter in your vacuum (and clean it regularly) for best results.
Reduce humidity levels in your home. This may require a dehumidifier, but as mold spores love damp, humid places, when dew points are higher, get that dehumidifier running more often.
Reduce pet pander. If you have pets or love pets and want to get one, focus on breeds that considered hypoallergenic. If you already have a pet, consider weekly baths, vacuuming more often, and limiting them to only specific rooms in the house.
Close the windows when pollen levels are high. Pollen easily slips through window screens, so it may be best to keep the windows closed during high pollen seasons. This is especially beneficial when the breeze blows.
How do you stop allergies immediately?
Having an allergies can be annoying. There are steps you can take to reduce their effect on you quickly:
- Clean out your nose. Some of the allergens bothering you most may be stuck in your nose. Blowing it out can reduce your reactions.
- Close the windows. Turn on the AC if needed. This will help to block the flow of pollen into your home.
- Consider an over-the-counter allergy medicine. Consult with a doctor or pharmacist first if you have any medical concerns.
- Consider a nasal spray or eye drops. You may need a prescription for some of these, but also consult a pharmacist first.
What triggers allergies?
People can be allergic to many things, so a lot of issues can trigger them. Pollen, pet dander, dust mites, mold spores, latex, insect bites and stings, and even some foods and medications can all trigger allergies. If you struggle to figure out what could be causing allergies in you or a loved one, see your doctor for proper allergy testing.
When should you go to the doctor for allergies?
It may be advisable to consult your doctor for allergies if your symptoms are chronic, causing you pain or extreme discomfort, making it difficult to breathe, or leading to sinus infections. Many allergies can be treated by natural methods and strategies or even over-the-counter medications, but persistent or more severe reactions may require direct and immediate medical care.
