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Medical Branding

Medical Branding

Have you ever stopped to consider how branding impacts your everyday decision making? Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Any doctor will appreciate that. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly […]

Storytelling and How to Do It

Storytelling and How to Do It

One of the best and easiest ways to form a connection with someone is to find common ground and the more effective way to do this is with a story. It is how we communicate and form the basis for many relationships- storytelling how the human brain is wired and designed to communicate. We are […]

CRO: The Secret to Great Website Optimization Conversion Rate Optimization

CRO: The Secret to Great Website Optimization

How Conversion Rate Optimization Affects Website Optimization You may think that medical practices don’t need to make website optimization a priority for growing their business and increasing their bottom line. But you need to think again. Patients today are highly proactive in selecting the specialist referrals made by their primary care doctors. Indeed, modern patients […]

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