25 Quick Wins for SEO for Physiotherapists

“Boost your physiotherapy clinic’s online presence with 25 Quick Wins for SEO. Improve search rankings and attract more patients with InvigoMedia’s expert tips.” Search Engine Optimization (SEO) is crucial for physiotherapists who want to increase their online presence and attract more patients. At InvigoMedia, we specialize in medical marketing, and we’ve compiled 25 actionable SEO […]

The Ultimate Guide For Dermatologist Marketing 

“Learn effective dermatologist marketing strategies to grow your practice and attract more patients. Partner with InvigoMedia for expert solutions.” Marketing for dermatologists can be complex, yet it offers numerous opportunities. With an effective strategy, you can attract more patients, build your practice’s brand, and enhance your online presence. In this ultimate guide, we will delve […]

20 Sure-Fire Optometrist Advertising Ideas

“Discover 20 sure-fire optometrist advertising ideas to attract new patients and grow your practice with InvigoMedia’s expert strategies.” As an optometrist, your primary goal is to provide exceptional eye care to your patients. However, to achieve this, you need to attract a steady stream of clients to your practice. Effective advertising can make a significant […]

25 Proven Orthodontist SEO Tips to Rank on the First Page of Google

“Learn 25 proven orthodontist SEO tips to rank on Google’s first page and attract more patients with InvigoMedia’s expert strategies.” In the competitive field of orthodontics, standing out online can be challenging. However, with the right SEO strategies, you can ensure that your practice ranks on the first page of Google. Here are 25 proven […]

30 Easy Dermatology Marketing Ideas You Can Use Today

“Discover 30 easy dermatology marketing ideas to attract new patients and grow your practice with InvigoMedia’s expert tips.” Running a successful dermatology practice involves more than just providing top-notch medical care. Effective marketing plays a crucial role in attracting new patients and retaining existing ones. In the competitive world of healthcare, standing out requires a […]

How Physical Therapy Billing Units Work: The Complete Guide

“Learn how physical therapy billing units work, including the 8-minute rule and CPT codes, to ensure accurate billing and maximize reimbursement.” Welcome to the complete guide on how physical therapy billing units work. If you’re a physical therapist, clinic owner, or billing specialist, understanding the ins and outs of billing units is crucial for your […]

Marketing Automation in Healthcare: A New Era with InvigoMedia

“Discover how marketing automation in healthcare with InvigoMedia improves patient engagement, efficiency, and compliance.” Marketing automation has revolutionized various industries, and healthcare is no exception. The dynamic and highly regulated nature of healthcare demands effective marketing strategies to connect with patients, manage relationships, and ensure compliance. Marketing automation offers a seamless way to streamline these […]

OB/GYN Marketing: Strategies for Success

“Effective OB/GYN marketing strategies to attract and retain patients. Discover how InvigoMedia can boost your practice with tailored solutions.” In the competitive world of healthcare, OB/GYN practices must adopt effective marketing strategies to attract and retain patients. With the rise of digital platforms, traditional marketing methods alone are no longer sufficient. OB/GYN practices need to […]

Performance Rejuvenation Center Marketing: Strategies for Success

“Boost your performance rejuvenation center marketing with expert strategies and InvigoMedia’s services. Attract more clients and grow your business.” Marketing a performance rejuvenation center requires a strategic approach to attract and retain clients. These centers offer unique services that demand effective marketing techniques to highlight their benefits and reach the right audience. In this blog […]

Healthcare Marketing Automation: Revolutionizing Patient Engagement

“Explore healthcare marketing automation with InvigoMedia to boost patient engagement and efficiency.” In today’s fast-paced digital world, healthcare marketing needs to keep up with the rapidly changing landscape. The advent of marketing automation has become a game-changer for healthcare providers. This powerful tool not only streamlines marketing efforts but also enhances patient engagement and satisfaction. […]

Facebook Ads for Medical Practices: A Comprehensive Guide

“Learn to use Facebook Ads for medical practices to attract patients and grow your practice with tips from InvigoMedia.” In today’s digital world, medical practices must leverage every available tool to attract and retain patients. One of the most effective tools at your disposal is Facebook Ads. With over 2.8 billion monthly active users, Facebook […]

Dr. Sunny Kim in Cedar Rapids: Your Premier Choice for Medical Care

“Dr. Sunny Kim Cedar Rapids: top medical care, patient-focused. Book today. Powered by InvigoMedia.” When seeking top-notch medical care in Cedar Rapids, one name stands out: Dr. Sunny Kim. Known for his exceptional skills and dedication to patient care, Dr. Sunny Kim has built a reputation as one of the leading healthcare professionals in the […]

Radiology Marketing: A Path to Success with InvigoMedia

“Boost your radiology practice with InvigoMedia’s expert marketing strategies.” In today’s competitive healthcare landscape, radiology practices must differentiate themselves to attract patients and referrals. Radiology marketing plays a crucial role in achieving this. It involves strategies and tactics designed to promote radiology services, increase patient engagement, and build a strong reputation. In this blog post, […]

Unlocking the Potential of Wellness Digital Marketing with InvigoMedia

“Discover how InvigoMedia’s wellness digital marketing strategies drive engagement, build trust, and grow your business.” In the fast-paced world of digital marketing, the wellness industry stands out as a vibrant and rapidly growing sector. Consumers are increasingly seeking out wellness products and services, from fitness programs to organic skincare. To tap into this burgeoning market, […]

Health and Wellness Digital Marketing: Unlocking Growth with InvigoMedia

“Boost your health and wellness business with InvigoMedia’s expert digital marketing services. Discover effective strategies for growth and engagement.” In today’s digital age, health and wellness businesses must harness the power of digital marketing to reach their target audience. With the rise of online platforms, consumers now turn to the internet for health information, products, […]

Medical Marketing Software: Transforming Healthcare Practices

“Discover how medical marketing software and InvigoMedia’s tailored solutions can boost your healthcare practice’s growth and efficiency.” In today’s digital age, medical practices face intense competition and evolving patient expectations. Effective marketing is crucial for standing out in this competitive landscape. Medical marketing software offers powerful tools to enhance patient engagement, streamline communication, and boost […]

Orthopedic Marketing Services: How InvigoMedia Can Help Your Practice Thrive

“Boost your practice with InvigoMedia’s orthopedic marketing services. Attract new patients and retain existing ones with expert SEO, PPC, and reputation management.” Orthopedic practices face unique challenges in today’s competitive healthcare market. To stand out, they need more than just excellent medical services—they need robust marketing strategies tailored to their specific needs. This is where […]

Marketing Automation for Healthcare: Revolutionizing Patient Engagement and Practice Growth

“Explore how marketing automation for healthcare boosts patient engagement and practice growth with InvigoMedia’s expert solutions.” Marketing automation has become a critical tool in many industries, including healthcare. By leveraging marketing automation, healthcare providers can streamline their marketing efforts, engage with patients more effectively, and ultimately grow their practices. In this blog post, we will […]

Maximize Your Radiology Practice’s Success with Expert Marketing from InvigoMedia

“Boost your radiology practice’s visibility and attract more patients with InvigoMedia’s targeted marketing strategies.” Introduction Marketing for radiology practices presents unique challenges. The technical nature of radiology, combined with the need to communicate its benefits effectively to both patients and referring physicians, requires a tailored approach. InvigoMedia specializes in marketing for healthcare providers, including radiology […]

The Vital Role of Effective Psychiatry Marketing with InvigoMedia

“Explore effective psychiatry marketing strategies with InvigoMedia to enhance patient engagement and improve mental health awareness.” In the evolving landscape of healthcare, the field of psychiatry often faces unique challenges and opportunities, particularly in how it reaches and engages patients. Marketing for psychiatry services not only helps practices thrive but also significantly enhances patient outreach […]

Unveiling the Future of Ophthalmology with Digital Marketing

The digital landscape is evolving, and so are the marketing strategies across various industries. Ophthalmology is no exception. Today, we delve deep into the realm of ophthalmology digital marketing, understanding its critical role and discovering how InvigoMedia, a leader in the digital marketing space, can transform the way ophthalmologists connect with their audience. The Significance […]

The Key to Effective Orthopedic Advertising: How InvigoMedia Can Boost Your Practice

In the competitive landscape of healthcare, orthopedic clinics and specialists face the challenge of distinguishing themselves. Orthopedic advertising plays a crucial role in this. It not only informs potential patients about services but also builds trust and authority in a highly specialized field. This post explores orthopedic advertising’s importance and how InvigoMedia can transform your […]

Speciality Marketing Unveiled: A Strategic Guide with invigoMedia

“Unlock the power of specialty marketing with invigoMedia’s strategic guide. Learn to target niche markets effectively for better engagement, efficiency, and a competitive edge.” In the dynamic world of marketing, standing out is not just an option—it’s a necessity. Amidst the sea of general strategies and broad-spectrum campaigns lies a beacon of targeted effectiveness: Speciality […]

Pain Management Marketing: Boost Your Practice with Invigo Media

In the fast-evolving healthcare landscape, pain management practices face unique challenges. Competition is fierce. Patient expectations are sky-high. Digital transformation dictates a new era of medical service promotion. Consequently, a strategic approach to marketing is not just beneficial—it’s essential. Enter Invigo Media, a game-changer in the realm of healthcare marketing, poised to enhance your pain […]

Enhancing Healthcare Communication: The Role of Social Media for Doctors

In today’s digital age, the role of social media in healthcare is evolving at an unprecedented pace. For doctors and healthcare professionals, leveraging social media is no longer just an option; it’s a necessity for professional growth and enhanced patient care. Social media platforms offer unique opportunities to connect with colleagues, share medical knowledge, promote […]

Maximizing Patient Reach: How Google Maps Can Transform Your Medical Practice

In the digital age, healthcare providers are continuously seeking innovative strategies to enhance patient engagement and improve service delivery. One potent tool that is often underutilized is “Google Maps for medical practices”. This platform not only aids in guiding patients directly to your doorstep but also plays a crucial role in online discovery and patient […]

Navigating the Digital Age: A Comprehensive Guide to Orthopedics Marketing

Have you just ventured into the digital marketing realm for your orthopedic practice? Or perhaps you’re looking to refine your existing strategies to better reach and engage your target audience. In today’s digital age, where competition is just a click away, understanding and implementing effective orthopedics marketing strategies is paramount. Whether you’re aiming to attract […]

Healing Connections: Mastering Email Marketing for Your Medical Practice

Email services remain integral to communication in today’s interconnected world with advanced technology. Despite the prevalence of various communication platforms, email stands out as a widely used and effective tool globally.  Email marketing involves sending promotional or informative messages to a target audience. Medical practices can use email marketing to inform customers about new services, […]

Optimize Your Online Presence: Strategic SEO Tips for Dental Success

Running a dental practice means navigating stiff competition, and it’s crucial as a service provider to carve out a competitive edge in your field. Unlike other businesses, essential services like dentistry may not draw as much walk-in traffic, making a strong online presence vital. Investing in high-quality dental SEO services is crucial. It emphasizes the […]

Social Media Tips & Tricks for Dental Marketing

As the influence of social media marketing for dentists keeps growing, dental practices are realizing the increasing significance of crafting effective marketing plans. Social media for dentists involves utilizing the most effective platforms to connect successfully with existing and potential patients. Moreover, dental practices have the opportunity to promote their latest services, boost brand awareness, […]

Attract More Patients: Advanced Marketing Techniques for Psychiatric Practices

Are you a psychiatric practice looking to reach more patients and expand your practice? In today’s digital age, traditional marketing techniques may not be enough. To thrive in a highly competitive healthcare landscape, it’s essential to embrace advanced marketing strategies that can attract and engage potential patients effectively. In this article, we will explore a […]

Delivering Care Beyond Clinics: 10 Strategic Approaches to Patient-Centric Advertising

In our digital era, where patients can easily find information and make choices about their health, you and your team of healthcare marketers must prioritize patient-centered advertising.  Moving away from technical language and clinical settings, you can craft powerful campaigns that connect individuals seeking care, focusing on genuine connection and empathy. By putting the patient […]

The Role of Automation in Streamlining Medical Marketing Strategies

In an era where technology constantly reshapes industries, medical marketing is a domain significantly impacted by digital innovation. At the forefront of this revolution is the compelling force of automation.  But what is its role, and how is it transforming how medical professionals approach marketing? What is Marketing Automation? Marketing automation involves utilizing technology to […]

Transforming Medical Marketing: Virtual Reality and AI Leading the Way

Imagine a world where medical marketing is no longer limited to traditional methods. A world where medical marketing embraces technologies that bring healthcare experiences to life.  This is the world that Virtual Reality (VR) and Artificial Intelligence (AI) are ushering in.  VR immerses patients in a virtual environment, allowing them to explore medical facilities and […]

Unlocking the Potential: A Strategic Guide to Leveraging Social Media for Effective Medical Marketing

With the rise of social media, healthcare professionals and organizations have an incredible opportunity to connect with their target audience in a new way.  Social media platforms offer an avenue for sharing valuable information, building credibility, and engaging with existing and potential patients like never before.  But how can you effectively harness social media’s power […]

Mastering the Art of Medical Marketing: The Role of Media in Your Success

In today’s world, it makes no sense to rely solely on word-of-mouth to attract new patients and convert them into existing ones. You have competitors, and they are using various strategies to get their name out there.  So, how do you ensure that you are keeping up and staying ahead of the competition?  Media is […]

Medical Marketing Automation: Key Metrics to Measure Success

So, you’ve embarked on executing a healthcare marketing strategy for your medical practice or healthcare organization.  It includes social media marketing, online advertising, email marketing, and other digital marketing efforts that are standard digital marketing plan components.  But how can you be sure that your efforts are working?  This is where medical marketing automation steps […]

Unlocking the Power of Plastic Surgery SEO: Your Path to Attracting Patients Online

In plastic surgery, attracting new patients can be challenging, especially in today’s digital age, where online searches dominate. This is where the power of Plastic Surgery SEO (Search Engine Optimization) becomes increasingly vital. This comprehensive guide will explore the numerous benefits of SEO for plastic surgeons, key keywords, and effective strategies to boost your practice’s […]

Effective Healthcare Marketing Strategies for Optimal Success

While providing top-notch patient services is vital, it’s not enough to remain at the forefront. You need healthcare marketing.  Although word-of-mouth is powerful, expanding your outreach is crucial. Now is the moment to explore effective healthcare marketing strategies.  In this blog, we explore the crucial role of healthcare marketing and how a specialized agency can […]

How to Integrate 2024 Healthcare Trends into Your Practice’s Marketing Strategy

Patients are becoming more tech-savvy than ever! It’s crucial for you, as a healthcare provider, to stay ahead of the curve with your marketing strategies. Successful healthcare marketing requires a multifaceted approach that embraces technology, social media, personalization, and patient engagement. In this blog post, we’ll explore healthcare marketing trends that are shaping the way […]

Unlocking Success in Healthcare Advertising: A Comprehensive Guide to Digital Strategies

Success in the healthcare industry now depends heavily on effective advertising and the development of robust digital strategies. With the rise of online platforms, patients are accessing healthcare services in new ways, which makes it imperative for healthcare providers and businesses to embrace the digital age. This comprehensive guide will explore the crucial strategies for […]

Clicking Your Way to Health: How PPC Advertising Elevates Medical Marketing

In a world where traditional approaches fall flat amidst the whirlwind of the digital era, how do you truly captivate potential patients?  Enter the game-changer: Pay-Per-Click (PPC) advertising.  Are you ready to unlock the strategies behind this game-changing approach? Join Invigo Media through our guide on leveraging Pay Per Click Advertising in Your Medical Marketing […]

Unleashing the Power of LinkedIn: A Guide to B2B Marketing Success

LinkedIn has over 740 million members worldwide. Among those members are 63 million decision-makers and 10 million C-level (also known as C-Suite) executives. It’s no wonder that 94% of B2B marketers use LinkedIn to distribute content, and 66% have generated leads and comprehensive strategies through the platform.  In fact, LinkedIn is 277% more effective at […]

Understanding the Role of a Neurologist in Your Care

Neurological marketing, also known as neuromarketing, is a field of marketing research that combines neuroscience, psychology, and marketing principles to study and understand consumers’ behavior and decision-making processes. We’ll explain the role of neurologists in diagnosis and treatment, understanding the anatomy of the nervous system, common symptoms and conditions, and when to seek a referral […]

Strategic Marketing Approaches for Dental Practices: A Comprehensive Guide

There are many ways to market your dental practice. The key is finding the best method for you and your patients, who will ultimately be the ones who decide whether or not your marketing efforts paid off. Using digital marketing methods that reach more people for less money is vital to success.  These methods include […]

The Role of Radiology in Modern Medicine

Radiology is a specialized medical field that utilizes medical imaging techniques to diagnose and treat various injuries and diseases. The medical imaging technologies that fall under radiology include X-rays, CT scans, MRI, ultrasound, and nuclear medicine.  Did you know the invention of X-ray technology by Wilhelm Conrad Roentgen in 1895 revolutionized medicine? Radiology is particularly […]

Instagram for Business: A Comprehensive Guide

In recent years, Instagram has emerged as a popular platform for businesses to market their products and services. It currently has over 1 billion active users, with 90% following at least one business account; Instagram has become an essential part of social media marketing services. Furthermore, Instagram’s engagement rates are much higher than other social […]

The Ultimate Guide to Optimizing Your Google My Business Listing

Google My Business (GMB) is a free tool that enables businesses to manage their online presence across Google’s search engine and maps. By creating and optimizing a GMB profile, businesses can increase their visibility in search results and attract more customers. In this article, we will provide a comprehensive guide to optimizing your GMB profile, […]

Effective Strategies for Social Media Marketing

In today’s digital age, social media marketing has become essential for businesses to connect with their audience, increase brand visibility, share a plethora of multimedia content and achieve optimal marketing success.  As we step into the second half of 2023, staying updated on the latest strategies that can give your social media medical marketing efforts […]

Unlocking Website Success: Strategies for Boosting Conversions and Driving Sales

In the highly competitive world of medical marketing, converting website visitors into loyal patients can be extremely challenging. One of the tactics to help practices set themselves apart from competitors is to focus on conversion rate optimization (CRO) strategies that maximize the impact of its online presence.  In this blog post, we will explore the […]

Should You Hire An In-House Marketing Manager For Your Clinic?

The world of marketing moves fast, and that couldn’t be more true in the age of digital marketing. Just when you think you’re caught up on the latest trends, everything changes once again, and you’re back where you started. Unless you’re a marketing wiz, you’re likely bewildered by it all. Let’s be real: you’re spending all […]

Chiropractic Marketing Ideas and Strategies

Here are some tips to help you get clients faster than applying the Gonstead technique. Chiropractic Advertising Who is your average patient? What do they do for a living? Where do they work?  If your current patients fit within a broad range, then focus on the ones that make you the most money. For example, […]

Maximizing your Digital Marketing Strategy: Key Steps and Best Practices

Digital marketing refers to the use of digital channels and technologies to promote products, services or brands to a targeted audience. It involves a range of online tactics and strategies that businesses use to engage with customers and generate leads, conversions and sales. In this article, we will explore the role of a digital marketer […]

The Art of Captivating Content: Strategies for Engaging Your Online Audience

Creating content that captures the attention and engages the online audience is more critical than ever. With an array of information available, it is essential to stand out and deliver content that immediately resonates with your target audience.  In this blog post, we will discuss actionable tips and content-creation strategies to help you master the […]

Navigating the AI Era: Opportunities and Challenges in the Digital Marketing Landscape

AI is changing the digital sphere. It uses advanced technology like machine learning to improve digital marketing strategies for healthcare clinics.  In this blog post, we’ll discuss how AI affects digital marketing and the benefits and challenges it brings. Whether you’re an experienced marketer or just starting, understanding AI in marketing is essential for success. […]

Marketing Game Changers: Bold New Ways to Promote Your Business

According to a study by the Pew Research Center, 72% of internet users say they looked online for health information within the past year. A survey by the Content Marketing Institute found that healthcare is the second most popular industry for content marketing after technology. In a survey by Kantar Media, healthcare professionals cited “lack […]

Building a Strong Referral Network for Healthcare Practices

Developing a strong referral network is critical to ensuring the success of your medical practice. Patient acquisition and retention are vital to increasing your medical practice’s revenue. In addition to advertising and connecting with insurance agencies, establishing a reliable referral network is an excellent way to bring in new business. However, as healthcare practices merge […]

5 Engaging Healthcare Content Tips

Healthcare content is a type of content used to educate patients and healthcare clients. It’s often written or guided by medical professionals or experts in other areas related to health and wellness. This content can include information about healthcare topics, services, products, news, and other related topics. Healthcare content can help you improve your website […]

Designing Websites for Success: Best Practices for User-Friendly Experiences

In today’s digital age, a well-designed website is crucial for any medical practice looking to attract and retain patients. Effective medical website design goes beyond aesthetics; it plays a key role in creating user-friendly and engaging online experiences.  When visitors land on your website, you want to make a positive impression and ensure they can […]

Oncology Marketing Ideas and Strategies

We believe that it’s your duty as a quality oncologist to help people who need you. Here are some marketing strategies that will help oncology patients find you. Oncology Advertising The very first thing you need to do is start to list with local directories. Since most of your business will come from your local […]

Improve your OB/GYN practice with Invigo Media’s marketing solutions

It’s no secret that marketing is one of the most important aspects of any business. This is especially true in a competitive field such as Obstetrics and Gynaecology practices. If you aren’t marketing effectively, you’re may find it difficult to stand apart from your competition. So, how can your practice stand out in the crowd? […]

Grow Your Radiology Practice with Invigo Media’s Marketing Solutions

Invigo Media Inc. is a media marketing and SEO agency specializing in radiology practices. We offer custom video production services to help your practice grow through video content! Invigo Media’s goal is to provide the best online marketing strategies for radiology practices looking to improve their online presence. If you’re looking to grow your offering, […]

Boost your Pediatric Practice with Invigo Media’s Marketing

Pediatricians are in high demand. You must market your practice effectively and efficiently to attract new patients. At Invigo Media, we provide a wide range of marketing services so that you can reach your target audience and increase referrals from existing patients. Benefits of Marketing for Pediatricians Marketing the ideal set of processes to help […]

Boost your Neurology Clinic with Invigo Media’s Marketing Solutions.

You’ve put a ton of time and energy into building your neurology clinic, so it’s no surprise you want to get the most out of it. However, as a small business owner, you might need more money or staff to do everything yourself. That’s where we come in! With our team of experts on your […]

5 Marketing Tips to grow your Gastroenterology Practice

Gastroenterology is a medical field that focuses on the gastrointestinal system. These specialists treat diseases of the esophagus, stomach, small intestine, colon, rectum and liver. To grow your gastroenterology practice, consider marketing your business online using Invigo Media’s premium digital marketing services.   Benefits of Marketing for Gastroenterology Practices Marketing can have many benefits for […]

Grow your Orthopedic Practice with Marketing

Marketing is necessary for the success of your orthopedic practice. If you want more patients, better patient retention and referral rates, and increased revenue, then marketing is your best bet to achieve these goals. Here at Invigo Media, we help orthopedic surgeons improve their practice’s brand awareness, patient volume and referral rate!   Benefits of […]

Growing your Cardiology Practice with Invigo Media

When marketing your cardiology practice, it’s easy to get overwhelmed by all the options. You have dozens of ways to market yourself on the web or via social media alone – but which ones matter most? And how do you find an experienced digital marketing agency to help lead your efforts? We know what it takes […]

Importance of Medicine Practice

Alternative medicine practices have steadily grown in the last few years as more people look for natural remedies and treatment options. The market for alternative medicine is expected to grow even more in the next few years. If you are looking to open your practice or are an existing owner who wants to expand, you need […]

Google Ad Optimization for Maximizing your Healthcare Budget

In this article, we’ll look at some key elements you can optimize regarding Google Ads. We’ll discuss various ways to improve your healthcare Google Ad spending so that it’s more effective and efficient.   Tactics to Improve your Google Ad Healthcare budget Ad Copy When it comes to campaign optimization, a lot goes into ensuring […]

5 Strategies to Grow your Plastic and Cosmetic Marketing Practices

The beauty industry is booming, and cosmetic surgery practices are no exception. According to the American Society for Aesthetic Plastic Surgery (ASAPS), approximately 15.2 million cosmetic procedures were performed in 2018 alone. With a projected growth of 2% per year through 2022.   5 Effective Marketing Strategies for Plastic Surgeons 1. Build a Website The […]

Growing your Practice with PPC and Google Ads in 2023

The healthcare industry is undergoing massive changes, and consumers are more engaged in their health than ever. This creates an opportunity for Google Ads marketers to reach new customers. But it can also present challenges when choosing the right keywords and ad copy. Luckily, several tools can help healthcare marketers to stay on top of […]

5 Tips to Grow your Healthcare Practice in Recession

In a recession, healthcare service providers may be tempted to cut marketing budgets. However, with so many competing options for consumers’ healthcare dollars, this is the last thing you want to do if you want to grow your healthcare practice. In fact, it’s even more important than usual to stay visible and communicate with patients […]

5 Tips to Building a Scalable MSO Marketing Strategy

As a Management Service Organisation (MSO), your marketing strategy is the key to unlocking the potential of your channel partners. But how do you make sure that your marketing initiatives are scalable? In this blog post, we’ll look at the process for developing a scalable MSO marketing strategy for success in today’s increasingly competitive landscape. […]

Successful Marketing guide for Plastic Surgery Practices

Marketing plastic surgery, or any medical practice, can be challenging. You have to stand out from the crowd and make sure people know who you are. Our marketing services will allow you to stand out from the competition and attract new patients.   What does Marketing for a Plastic Surgery Practice Entail? Marketing is a […]

Top 5 Healthcare Marketing Trends for 2023

Healthcare is a difficult industry to navigate. The rules are constantly changing, and the pace of innovation is faster than ever.  As healthcare marketing evolves, it opens up new opportunities to connect with patients in meaningful ways. These healthcare marketing trends will continue to shape how doctors market themselves and their practices in 2023. Let’s take […]

Maximizing Marketing for Successful Medical Aesthetics Practices.

Growing your Medical Aesthetic Practices Marketing is the key to growing your medical aesthetics practices. Our team of experts has worked with many medical aesthetics practices and understands the importance of looking after every aspect of your business so you have more time to focus on what matters most- patient care.   Social Media Marketing […]

How to Market for Men’s and Women’s Health Clinics

Your men’s and women’s health clinic’s marketing is the engine that will drive patients to your doors. You can have the best healthcare team in the world, but if no one knows about you – or how to find you – they won’t come. You must build a strong marketing foundation by choosing the right […]

Marketing Strategies For Dermatology Clinics

When marketing your dermatology clinic or practice, you want to get noticed and grow your patient base. But the question is, how? The key is understanding the importance of marketing for dermatology practices. You need to implement a strategy that will allow you to attract new patients and retain existing ones. Whether you’re looking at […]

Marketing Strategy for Your Regenerative Medicine Practice

How to stand out in your field To create a successful marketing strategy for your regenerative medicine practice, you need to know how you stand out in the field. To do this, start by understanding your niche. What makes your practice unique? Do you offer more advanced treatments than others do? Have you created a […]

How to Use Social Proof for Med Spa Marketing

The foundation of any good relationship is trust. Such is the case for the bond between medical spas and their clients. If you want more people to visit your website and become clients then it’s only right that you show social proof across all of your med spa marketing platforms. In a nutshell, social proof […]

6 Ways to Boost Your Medical Landing Pages

Tips for better medical landing pages to increase online conversions. Effective medical landing pages are a crucial element of a successful online marketing campaign. While pay-per-click (PPC) advertising does a good job of attracting online users, it is the landing page that converts them into patients for your practice. The more landing pages you have, […]

7 Tips for Effective Healthcare Email Marketing Messages

Prevent healthcare email marketing mistakes with this checklist Sending healthcare email marketing messages to hundreds or even thousands of people can be a little intimidating at times. You know that there’s nothing you can do after sending an email with errors. Sending a “correction email”  may seem like a quick fix but it can be […]

8 Types of Messages for Healthcare Email Marketing Success

8 Types of Healthcare Emails to Boost Engagement Email continues to be a solid mode of communication, even in the age of social media and mobile apps. Unlike other modes of communication, it takes less effort on your part to build a list of contacts. When patients sign up to receive emails from you, they […]

5 Fast Ways to Ensure Link Building for Healthcare Services

Why Healthcare Providers Should Invest in Link Building for SEO It has become more important for healthcare providers to invest time and resources in search engine optimization (SEO). One of the sure ways to improve your SEO strategy is by investing in link building for healthcare. Backlinks or link building refers to the practice of […]

5 Tips for Dental Facebook Marketing Success

It may be a surprise to hear that Facebook is still the most widely used social media platform in the United States. Even with worthy contenders such as Instagram and TikTok, Facebook still reigns supreme. In fact, a 2021 report showed that 70% of Americans used Facebook every single day. It would therefore be remiss […]

Should Your Practice Go Phygital?

Every few years we coin words and phrases that are then added to dictionaries, making them official. The word “Phygital” is a recent example. It refers to the merging of the words physical (PHY) and digital (GITAL). It’s the integration of physical and digital to enhance the customer experience. Brick-and-mortar businesses represent the physical aspect […]

How to Use TikTok Marketing to Grow Your Med Spa

Maximizing Your Med Spa’s Reach: TikTok Marketing Strategies What comes to mind when you think of TikTok Marketing? Video clips of 18-year-olds doing the latest social media challenges? A clip featuring the typical girl next door explaining a cleaning hack? TikTok is fun, but did you know you can use it to market your med […]

Med Spa Social Media Marketing Tips to Grow Your Practice

Social media is undoubtedly one of the most powerful tools you can use to market your med spa. You can leverage it by using it to announce new treatments and discounts, share tips with potential and existing clients, and post before and after photos.  Your med spa social media marketing strategy will also include ways […]

Why Does Your Practice Need Healthcare Social Media Marketing?

As the operator of a medical practice, you may agree that social media is no longer optional for all businesses. You’re probably thinking, my competitors all have social media accounts, therefore it makes sense for my practice to sign up too. But have you ever wondered why your practice needs healthcare social media marketing? For […]

How to Use Your Blog as a Med Spa Marketing Tool

When done correctly, a blog can be an effective med spa marketing tool. It can be used to answer queries posted on Google which may eventually help you to convert readers into clients.  Blogging can also enhance your reputation as an authority in the medical spa industry. It would be remiss of you to not […]

4 Tips for Using Google Ads to Market Your Med Spa

As the medical spa industry grows, so does the competition. Today, people have many options as to where they go for procedures, such as botox, CoolSculpting, and laser hair removal. One effective way to keep up with your competition is by using Google Ads to market your med spa. Your prospective and existing clients conduct […]

How to Scale Your Medical Practice

As a physician who owns a medical practice, you not only work as a doctor but also as the CEO, business manager and marketing specialist. Perhaps you also have a small team with each employee wearing many hats. The workload may be manageable in the beginning but as you attract more patients you will need […]

Pros of Hiring a Medical Marketing Agency vs In-House

Who should you hire to market your practice – a medical marketing agency or an in-house marketing team? Some may argue that hiring in-house is more efficient in yielding marketing success. This is understandable – the in-house team knows your brand intimately. They also don’t have to cater to other practices. While that’s a compelling […]

5 Tips for a Stunning Med Spa Web Design

Tips for a Stunning Med Spa Web Design As the operator of a med spa, your aim is to improve your patients’ appearances with the use of proven techniques and procedures. Although your patients sing your praises, the theme of aesthetics doesn’t stop with them. To be respected as a leader in the industry, your […]

How to Use Digital Audio Advertsing for Your Healthcare Practice

The strategies are almost endless when it comes to healthcare marketing. You’ve probably run a few static ads on Google, maybe some 30-second ads on YouTube and a few social media campaigns, but have you ever considered digital audio advertising for your practice? People like to listen to music or their favourite podcast and online […]

Top 5 SEO Tips to Market Your Med Spa

Marketing Your Med Spa – 5 SEO Tips The medical spa industry has seen significant growth in recent years, leading to increased demand for the services you offer but also increased competition from other medical spas. One way to set your business apart and attract more customers is through effective med spa internet marketing. In […]

6 Low-Cost Alternatives to Paid Advertising for your Med Spa

A med spa marketing plan that includes online paid advertising can certainly yield favourable results. Not only is it more affordable than advertising on traditional media, but it also gives you more control over who sees your ads and how much you pay. As revolutionary as it is, paid advertising may not be in the […]

SEO: A Guide for Medical Spas

Many people are using search engines to look for medical spa treatments to improve their physical appearance and boost their self-esteem. As the operator of a medical spa, you can meet them half of the way with SEO and med spa marketing. With a solid Search Engine Optimization (SEO) strategy, you can increase your chances […]

10 Reasons to Update Your Website

Your website is the metaphorical front door to your business. And like your clinic, hospital or office, it needs a makeover and various improvements from time to time. Healthcare marketing is rapidly evolving, therefore a website created four years ago, is probably less effective as a marketing tool today. You need to remain adaptable to […]

COVID-19’s Impact on Addiction Treatment Center Marketing

How Addiction Treatment Centre Marketing Has Adapted During COVID-19 To say that the 2020 global pandemic has affected every sphere of our lives would be a gross understatement. Addiction treatment centre marketing experts were not spared in such a trying time. In the area of addiction treatment, professionals like you, have had your work cut […]

8 Best Practices in Healthcare Public Relations

No matter the area of focus, a good public relations campaign can sometimes be tricky. For healthcare, your PR representative should have knowledge about your product or service, not just PR knowledge. There are, however, some tips and best practices that can help to make your healthcare public relations campaign more effective and successful. Here […]

7 Easy Tips to Boost Attendance at Your Healthcare Event

7 Quick Tips for Planning and Executing a Successful Healthcare Event Planning and then executing a Healthcare event can seem a daunting job. But with these 7 quick tips, you’ll be 7 steps ahead of the rest in ensuring your event attendee rates are up and better than ever. There’s no time to spare. You […]

How to market your telehealth services in 2022

Marketing Your Telehealth Services: What You Need To Know Telehealth (also called telemedicine), as you know, is providing/receiving care via an online platform on your computer, tablet, or smartphone (Telehealth.hss.gov, n.d.). The term has become all the more common due to the COVID-19 pandemic, and though we’re optimistic we won’t be social distancing forever, we […]

Your Patient’s Journey: How To Improve Wellness & Satisfaction

Our previous blog covered digital marketing and the medical industry (if you haven’t read it we’ll leave it here). Here we’ll go through what actions you can apply to achieve better patient satisfaction and add more value to your brand in the non-digital world.

A CEO’s Guide to Hospital Marketing (Digital)

Your patients’ health is critical for your short-term survival. Their satisfaction is vital for your long-term growth. In this blog, we will cover some elements related to hospital marketing in the digital era and why you should implement them. Search Engine Optimization (SEO) SEO refers to how relevant your content is to what you provide […]

invigoMEDIA Is Now A Part of Wishpond

Invigo Group Acquired by Wishpond for Marketing Solutions In case you missed it, the Invigo Group (invigoMEDIA, EverGenius®) has been acquired by Wishpond Technologies Ltd. As such, both invigoMEDIA and EverGenius® will be now under the Wishpond business group. A Perfect Fit Wishpond is a global marketing platform, catered towards simplifying marketing while emphasizing growth […]

As A Health Clinic, Should I Be On Social Media?

Social Media for Health Practices: To Do or Not To Do? In fact, if you are a health clinic, this post is geared towards you. It’s a common question, “should you, as a health clinic or practitioner be doing social media?” The truth is…it’s always a good idea to get on social media. You might […]

Do You Know How To Market Your Dentistry Business Effectively?

Marketing Tips for Your Dental Business: A Beginner’s Guide While there are a number of things that need to be considered when marketing any health business, including compliance with various guidelines and standards, the first thing you should do is ensure you have an effective and functional website. From that point, a sound marketing strategy […]

Don’t Forget the Human Connection

Balancing Digital Strategy and Human Connection in Marketing In marketing, we often have to create strategically, while still adding an element of creativity. In doing so, the target audience is, and should be, in mind. While doing all that, we can’t forget the human connection and taking a human angle to everything we do. The […]

What You Need To Know About Content Marketing

The Importance of Content Marketing: What You Need to Know. Particularly with a healthcare business, your marketing strategy depends heavily on the quality of your website. This includes the quality of information or content on your website. We have previously discussed that a good-looking, and functional, website that clearly indicates who you are, your authority, […]

Do I Need To Worry About Online Reviews or Reputation?

Online Reviews & Reputation: Importance of Reputation Management Truth be told, your online reputation can make or break your business, as well as any other marketing efforts you put forward. You want to not only appear in searches and be known in the community for offering these services, but you want to uphold a standard […]

Why Opt For A Minimalistic vs. Busy Web Design?

Essential Elements: Easy Navigation for Effective Website Conversion Why Minimalism? Minimalism essentially means decreasing all the elements to only focus or include the ones that are most essential. This idea is to bring about greater attention to the purpose. The idea is to limit or reduce the unnecessary noise and obstruction of focus due to […]

Why You Should Contact Your Customers

Customer Retention: Importance of Contacting Your Existing Customers To contact your customers or not…that is the question (not really, you should definitely be doing this!). This is such an important, and sometimes overlooked, necessity for a successful business. Contact Your Customers Regularly Keeping in contact with your customers is vital, particularly for businesses that rely […]

Are You Using These Google Resources To Better Your Business?

Google’s Customer Behavior Insights for Businesses Digital marketing goes beyond just writing blogs and paid advertising. The marketing strategy as a whole needs to be repeatedly reviewed, monitored, and evaluated. Google has resources that can help navigate marketing strategy, and we are laying out those helpful resources here. At invigoeMEDIA, we understand your business struggles, […]

Don’t Forget About Offline Marketing

Combining Online and Offline Marketing Efforts for Success While we do primarily want to focus on online marketing and ensuring that online presence is as good as possible. It would be foolish to assume that offline marketing is absolutely unnecessary. That is quite the contrary, in fact. What are Offline Marketing Strategies? There are a […]

Are You Utilizing Google’s Healthcare Features For Covid-19?

Google’s Offerings for Uncertain Times and Lockdowns Although the way and how often healthcare providers can see their patients, and obtain new patients, has definitely changed, there are online tools, that are advantageous. In fact, if you are thinking about halting your marketing, you may want to think twice. The messaging to your audience must […]

Market Your Business Online, NOW…and Don’t Stop

The Vital Importance of Consistent Online Marketing for Success We hear it very often… the reasons to delay online marketing or to halt it. “I will start doing it when business picks up.” “The clinic is slow, so I must halt marketing plans and campaigns.” “I will market when we start seeing revenue regularly.” Why […]

invigoMEDIA Cracks TopSEOs Best Of List

Recognized as Best: Celebrating Success in Growing Client Businesses When you are helping others grow their business and thrive online, it’s important for an agency to aim for excellence themselves. Doing so allows you to be confident in providing, not only the best services in accordance to the industry, but showcasing that you truly are […]

Want To Increase Income? Know Your Numbers.

Know Your Numbers: Financial Goals for Entrepreneurial Success It may seem like an invasive question at first, “How much money do you make?” However, a good marketing strategist and business owner should know exactly what their current situation is and their goal. The reason isn’t to be intrusive, however, you may be surprised to learn […]

Make More Money By Doing What You Do Best

Focusing on Your Skillset for Success and Increased Earnings Making more money, it’s a universal goal for so many, don’t you agree? However, it’s not always easy for many and we have pinpointed it to a few key points that hold people back from being successful, truly successful. As such, we have aggregated some key […]

What is Google E.A.T.?

Improving Your Website’s EAT Algorithm for Health and Wellness Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened in the beginning of August 2018. At that time, it caused a lot of variance […]

How To Create The Business Of Your Dreams Through Marketing Automation

Save Time and Grow Your Business with Marketing Automation Solutions While some so-called experts encourage people to rely solely on SEO (search engine optimization), referrals, or direct mail marketing to build their customer base, the truth is that if you want your business to skyrocket, there are a number of things that must take place. […]

Should You Hire An In-House Marketing Manager For Your Clinic?

The world of marketing moves fast, and that couldn’t be more true in the age of digital marketing. Just when you think you’re caught up on the latest trends, everything changes once again, and you’re back where you started. Unless you’re a marketing wiz, you’re likely bewildered by it all. Let’s be real: you’re spending […]

10 Things To Do Today to Prepare Your Site for Voice Search

10 Must-Dos to Optimize Your Healthcare Site for Voice Search How often have you been multitasking only to need to search for something online and don’t have a free pair of hands? Thanks to voice search, now you can multitask and search – as can your patients. According to reports, most people would prefer to […]

Four Marketing Mistakes to Avoid this Year

As the year rolls along, many medical practices are finding themselves stretched thin in regards to time and resources. Medical practices today have a lot on their plates, and there is a lot that goes into growing the business. In a world of digital content, patient interactions, new therapies and procedures, and new discoveries, many […]

Understanding Unique Value Proposition

A Unique Value Proposition, also commonly known as a UVP, is a fundamental aspect of successful business marketing in today’s competitive market.  It lets visitors and potential patients know what you do or have to offer, how you can help them with their problem, and it implies why you are better than your competition. Without a […]

Medical Branding

Have you ever stopped to consider how medical branding impacts your everyday decision making? Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Any doctor will appreciate that. Generating media exposure is an often overlooked or underutilized tool in medical marketing, […]

Doctor Reputation Management

How and Where Doctors Should Focus on Reputation Management All doctors understand how reputation impacts their practice. From keeping patients to attracting new ones, reputation management has always been crucial. Today, however, the internet has significantly up-ended traditional norms of doctor-patient engagement, introduced comparison healthcare shopping to the public, and put a whole new emphasis […]

Patient Reviews and Your Reputation

Why Online Patient Reviews Matter to Your Practice All doctors understand the role that reputation plays in attracting new patients to their practices. But not all doctors realize today’s impact of online sites that invite patient reviews. Love them or hate them, these sites are here to stay and they are influencing how new patients […]

How Conversion Optimization Gets You New Patients

Is Your Website Getting New Patients? Conversion Optimization Tips Does merely reading the words “conversion optimization” cross your eyes or make your heart freeze? You aren’t alone. There are plenty of doctors and office managers who avoid the topic of conversion rate optimization (CRO) the same way parents avoid giving “The Talk” to their twelve-year-old. […]

Storytelling and How to Do It

One of the best and easiest ways to form a connection with someone is to find common ground and the more effective way to do this is with a story. It is how we communicate and form the basis for many relationships- storytelling how the human brain is wired and designed to communicate. We are […]

Employee Engagement. Essential? Absolutely!

Employee Engagement: Take It to Heart for Business Success   The term “employee engagement” has been heard so often in business, it’s taken on cliché status. In fact, as employers we can become a little tone deaf to it. But being so is a big mistake.   Employee engagement is one of the fundamental cogs that […]

CRO: The Secret to Great Conversion Rate Optimization

How Conversion Rate Optimization Affects Website Optimization You may think that medical practices don’t need to make website optimization a priority for growing their business and increasing their bottom line. But you need to think again. Patients today are highly proactive in selecting specialist referrals made by their primary care doctors. Indeed, modern patients -including […]

Advertising Budget

Every industry niche needs a strong advertising budget if they want to succeed in this highly competitive market of today- the healthcare industry included. When it comes to determining the right amount of money to spend on advertising, many business owners are unsure of how much they can or should spend on their budget. Marketing […]

Content Marketing

You’ve heard it before, and you’ll continue to hear it time and time again: “content is king.”. Online marketers know this mantra well, but how familiar is it to business owners and medical doctors like you? As a healthcare practice owner, you most likely have the basics in place. Website – check. Social media presence […]

Bob Mangat CEO and Founder Featured On Forbes.com

Why Most Social Media Strategies Fail: The Importance of Engagement You do know that social media is important for your success online, right? Of course you do. It’s the 21st Century and pretty much everyone has some sort of social media account. Well, at least 73% of adults do. But just because you’re on Facebook, […]

Bob Mangat Featured on Derek’s Home & Business Blog

Marketing Strategies for Small Businesses to Attract Customers   Attract More Customers! 10 Internet Marketing Strategies For Small Business Owners Small business owners are the lifeblood of our economy. According to The U.S. Small Business Administration, since 1995, small businesses have attributed close to 50 percent of the total United States private payroll. That’s pretty […]

Bob Mangat Reviews The ROI Based Approach

Bob Mangat and Invigo: Innovative Search Engine Marketing (PRBuzz.com) November 2, 2013 — In response to an increased demand for ROI and performance-based search marketing listings for small businesses, Canada’s Leading Expert’s Bob Mangat and InvigoMarketing.com is announcing the release of its new website, an SEO service designed for small businesses who want to boost […]

Bob Mangat Featured On www.Techsling.com

Five Important SEO Strategies for Small Business Entrepreneurs This article by Bob Mangat was recently featured on techsling.com – you can read the article here: https://www.techsling.com/2013/04/five-important-seo-strategies-for-small-business-entrepreneurs/ If you’re a small business owner or entrepreneur who promotes their business online, you should ensure that your website ranks high in web searches so customers can find you quickly […]

Bob Mangat Featured on www.WebTrafficRoi.com

Have fun with your business blog! See the featured article by Bob Mangat at: https://www.webtrafficroi.com/10-blogging-strategies-for-small-businesses/ Your new website is up, it looks great and your social media icons are prominently displayed at the top of each page so your customers can connect with you at all times. All is well right? Well, maybe not. Does your […]