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6 Ways to Boost Your Medical Landing Pages

6 Ways to Boost Your Medical Landing Pages

An effective medical landing page is a crucial element of a successful online marketing campaign. While pay-per-click (PPC) advertising does a good job of attracting online users, it is the landing page that converts them into patients for your practice. The more landing pages you have, the better your conversion rates will be. In fact, […]

7 Things to Check Before Sending Your Healthcare Email Marketing Messages

7 Things to Check Before Sending Your Healthcare Email Marketing Messages

Sending healthcare email marketing messages to hundreds or even thousands of people can be a little intimidating at times. You know that there’s nothing you can do after sending an email with errors. Sending a “correction email”  may seem like a quick fix but it can be awkward and in some instances, embarrassing. And while […]

Should Your Practice Go Phygital?

Should Your Practice Go Phygital?

Every few years we coin words and phrases that are then added to dictionaries, making them official. The word “Phygital” is a recent example. It refers to the merging of the words physical (PHY) and digital (GITAL). It’s the integration of physical and digital to enhance the customer experience. Brick-and-mortar businesses represent the physical aspect […]

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