These Doctors Are Using Medical Marketing to REDUCE Stress While Growing Their Practices (Here’s How You Can, Too) As a professional healthcare practitioner, you’re probably always searching for ways to attract patients and sustain a full practice. At the same time, you likely want to be able to devote your continue reading
As the year rolls along, many medical practices are finding themselves stretched thin in regards to time and resources. Medical practices today have a lot on their plates, and there is a lot that goes into growing the business. In a world of digital content, patient interactions, new therapies and continue reading
A Unique Value Proposition, also commonly known as a UVP, is a fundamental aspect of successful business marketing in today’s competitive market. It lets visitors and potential customers know what you do or have to offer, how you can help them with their problem, and it implies why you are continue reading
Patient education materials can be one of the single best ways you can get information into the hands of your patients. They also make a wonderfully creative way to educate your patients and stay engaged with them throughout the course of their care and treatment. “Spending time creating high-quality, professional, continue reading
Word of mouth recommendations and good reviews from current patients are the best way medical practitioners can get new patients coming into their office. Many patients also are now using online review sites to find a new doctor when they do not have someone they trust to ask for a continue reading
Have you ever stopped to consider how branding impacts your everyday decision making? “Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly continue reading
Ten or twenty years ago, a medical practice’s website was used just to find information about the practice, such as hours of operation, location, and accepted insurances. Today, a website is so much more– it is a connection to your current and future patients and is a line of communication continue reading
How and Where Doctors Should Focus on Reputation Management All doctors understand how reputation impacts their practice. From keeping patients to attracting new ones, reputation management has always been crucial. Today, however, the internet has significantly up-ended traditional norms of doctor-patient engagement, introduced comparison healthcare shopping to the public, and continue reading
There are many steps involved in effective medical marketing and a great deal of it depends heavily on what area of healthcare you are in and what target audience you are targeting. It is important that any medical center, office, facility, hospital, or practice keeps their primary focus on the continue reading
You’ve Heard About the Importance of Employee Engagement. Take It to Heart! The term “employee engagement” has been heard so often in business, it’s taken on cliché status. In fact, as employers we can become a little tone deaf to it. But being so is a big mistake. Employee continue reading
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These Doctors Are Using Medical Marketing to REDUCE Stress While Growing Their Practices (Here’s How You Can, Too) As a professional healthcare practitioner, you’re probably always searching for ways to attract patients and sustain a full practice. At the same time, you likely want to be able to devote your continue reading
As the year rolls along, many medical practices are finding themselves stretched thin in regards to time and resources. Medical practices today have a lot on their plates, and there is a lot that goes into growing the business. In a world of digital content, patient interactions, new therapies and continue reading
A Unique Value Proposition, also commonly known as a UVP, is a fundamental aspect of successful business marketing in today’s competitive market. It lets visitors and potential customers know what you do or have to offer, how you can help them with their problem, and it implies why you are continue reading
Patient education materials can be one of the single best ways you can get information into the hands of your patients. They also make a wonderfully creative way to educate your patients and stay engaged with them throughout the course of their care and treatment. “Spending time creating high-quality, professional, continue reading
Word of mouth recommendations and good reviews from current patients are the best way medical practitioners can get new patients coming into their office. Many patients also are now using online review sites to find a new doctor when they do not have someone they trust to ask for a continue reading
Have you ever stopped to consider how branding impacts your everyday decision making? “Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly continue reading
Ten or twenty years ago, a medical practice’s website was used just to find information about the practice, such as hours of operation, location, and accepted insurances. Today, a website is so much more– it is a connection to your current and future patients and is a line of communication continue reading
How and Where Doctors Should Focus on Reputation Management All doctors understand how reputation impacts their practice. From keeping patients to attracting new ones, reputation management has always been crucial. Today, however, the internet has significantly up-ended traditional norms of doctor-patient engagement, introduced comparison healthcare shopping to the public, and continue reading
There are many steps involved in effective medical marketing and a great deal of it depends heavily on what area of healthcare you are in and what target audience you are targeting. It is important that any medical center, office, facility, hospital, or practice keeps their primary focus on the continue reading
You’ve Heard About the Importance of Employee Engagement. Take It to Heart! The term “employee engagement” has been heard so often in business, it’s taken on cliché status. In fact, as employers we can become a little tone deaf to it. But being so is a big mistake. Employee continue reading
