Improving Your Website’s EAT Algorithm for Health and Wellness Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened in the beginning of August 2018. At that time, it caused a lot of variance […]
Category: Blog
How To Create The Business Of Your Dreams Through Marketing Automation
Save Time and Grow Your Business with Marketing Automation Solutions While some so-called experts encourage people to rely solely on SEO (search engine optimization), referrals, or direct mail marketing to build their customer base, the truth is that if you want your business to skyrocket, there are a number of things that must take place. […]
Should You Hire An In-House Marketing Manager For Your Clinic?
The world of marketing moves fast, and that couldn’t be more true in the age of digital marketing. Just when you think you’re caught up on the latest trends, everything changes once again, and you’re back where you started. Unless you’re a marketing wiz, you’re likely bewildered by it all. Let’s be real: you’re spending […]
10 Things To Do Today to Prepare Your Site for Voice Search
10 Must-Dos to Optimize Your Healthcare Site for Voice Search How often have you been multitasking only to need to search for something online and don’t have a free pair of hands? Thanks to voice search, now you can multitask and search – as can your patients. According to reports, most people would prefer to […]
Four Marketing Mistakes to Avoid this Year
As the year rolls along, many medical practices are finding themselves stretched thin in regards to time and resources. Medical practices today have a lot on their plates, and there is a lot that goes into growing the business. In a world of digital content, patient interactions, new therapies and procedures, and new discoveries, many […]
Understanding Unique Value Proposition
A Unique Value Proposition, also commonly known as a UVP, is a fundamental aspect of successful business marketing in today’s competitive market. It lets visitors and potential patients know what you do or have to offer, how you can help them with their problem, and it implies why you are better than your competition. Without a […]
Medical Branding
Have you ever stopped to consider how medical branding impacts your everyday decision making? Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Any doctor will appreciate that. Generating media exposure is an often overlooked or underutilized tool in medical marketing, […]
Doctor Reputation Management
How and Where Doctors Should Focus on Reputation Management All doctors understand how reputation impacts their practice. From keeping patients to attracting new ones, reputation management has always been crucial. Today, however, the internet has significantly up-ended traditional norms of doctor-patient engagement, introduced comparison healthcare shopping to the public, and put a whole new emphasis […]
Patient Reviews and Your Reputation
Why Online Patient Reviews Matter to Your Practice All doctors understand the role that reputation plays in attracting new patients to their practices. But not all doctors realize today’s impact of online sites that invite patient reviews. Love them or hate them, these sites are here to stay and they are influencing how new patients […]
How Conversion Optimization Gets You New Patients
Is Your Website Getting New Patients? Conversion Optimization Tips Does merely reading the words “conversion optimization” cross your eyes or make your heart freeze? You aren’t alone. There are plenty of doctors and office managers who avoid the topic of conversion rate optimization (CRO) the same way parents avoid giving “The Talk” to their twelve-year-old. […]