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As the operator of a medical practice, you may agree that social media is no longer optional for all businesses. You’re probably thinking, my competitors all have social media accounts, therefore it makes sense for my practice to sign up too. But have you ever wondered why your practice needs healthcare social media marketing? For […]
As the medical spa industry grows, so does the competition. Today, people have many options as to where they go for procedures, such as botox, CoolSculpting, and laser hair removal. One effective way to keep up with your competition is by using Google Ads to market your med spa. Your prospective and existing clients conduct […]
Who should you hire to market your practice – a medical marketing agency or an in-house marketing team? Some may argue that hiring in-house is more efficient in yielding marketing success. This is understandable – the in-house team knows your brand intimately. They also don’t have to cater to other practices. While that’s a compelling […]
The strategies are almost endless when it comes to healthcare marketing. You’ve probably run a few static ads on Google, maybe some 30-second ads on YouTube and a few social media campaigns, but have you ever considered digital audio advertising for your practice? People like to listen to music or their favourite podcast and online […]
No matter the area of focus, a good public relations campaign can sometimes be tricky. For healthcare, your PR representative should have knowledge about your product or service, not just PR knowledge. There are, however, some tips and best practices that can help to make your healthcare public relations campaign more effective and successful. Here […]
The Vital Importance of Consistent Online Marketing for Success We hear it very often… the reasons to delay online marketing or to halt it. “I will start doing it when business picks up.” “The clinic is slow, so I must halt marketing plans and campaigns.” “I will market when we start seeing revenue regularly.” Why […]
How Conversion Rate Optimization Affects Website Optimization You may think that medical practices don’t need to make website optimization a priority for growing their business and increasing their bottom line. But you need to think again. Patients today are highly proactive in selecting specialist referrals made by their primary care doctors. Indeed, modern patients -including […]
Every industry niche needs a strong advertising budget if they want to succeed in this highly competitive market of today- the healthcare industry included. When it comes to determining the right amount of money to spend on advertising, many business owners are unsure of how much they can or should spend on their budget. Marketing […]
You’ve heard it before, and you’ll continue to hear it time and time again: “content is king.”. Online marketers know this mantra well, but how familiar is it to business owners and medical doctors like you? As a healthcare practice owner, you most likely have the basics in place. Website – check. Social media presence […]
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