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Category: Medical Marketing

6 Ways to Boost Your Medical Landing Pages

6 Ways to Boost Your Medical Landing Pages Medical Landing Pages

Tips for better medical landing pages to increase online conversions. Effective medical landing pages are a crucial element of a successful online marketing campaign. While pay-per-click (PPC) advertising does a good job of attracting online users, it is the landing page that converts them into patients for your practice. The more landing pages you have, […]

7 Tips for Effective Healthcare Email Marketing Messages

7 Tips for Effective Healthcare Email Marketing Messages 7 Tips for Effective Healthcare Email Marketing Messages - 1

Prevent healthcare email marketing mistakes with this checklist Sending healthcare email marketing messages to hundreds or even thousands of people can be a little intimidating at times. You know that there’s nothing you can do after sending an email with errors. Sending a “correction email”  may seem like a quick fix but it can be […]

5 Fast Ways to Ensure Link Building for Healthcare Services

5 Fast Ways to Ensure Link Building for Healthcare Services happy senior woman and caregiver

Why Healthcare Providers Should Invest in Link Building for SEO It has become more important for healthcare providers to invest time and resources in search engine optimization (SEO). One of the sure ways to improve your SEO strategy is by investing in link building for healthcare. Backlinks or link building refers to the practice of […]

How to Use TikTok Marketing to Grow Your Med Spa

How to Use TikTok Marketing to Grow Your Med Spa How to Use TikTok Marketing

Maximizing Your Med Spa’s Reach: TikTok Marketing Strategies What comes to mind when you think of TikTok Marketing? Video clips of 18-year-olds doing the latest social media challenges? A clip featuring the typical girl next door explaining a cleaning hack? TikTok is fun, but did you know you can use it to market your med […]

Pros of Hiring a Medical Marketing Agency vs In-House

Pros of Hiring a Medical Marketing Agency vs In-House Business Marketing Team Discussion Corporate Concept

Who should you hire to market your practice – a medical marketing agency or an in-house marketing team? Some may argue that hiring in-house is more efficient in yielding marketing success. This is understandable – the in-house team knows your brand intimately. They also don’t have to cater to other practices. While that’s a compelling […]

How to Use Digital Audio Advertsing for Your Healthcare Practice

How to Use Digital Audio Advertsing for Your Healthcare Practice How to Use Digital Audio Advertsing for Your Healthcare Practice - 3

The strategies are almost endless when it comes to healthcare marketing. You’ve probably run a few static ads on Google, maybe some 30-second ads on YouTube and a few social media campaigns, but have you ever considered digital audio advertising for your practice? People like to listen to music or their favourite podcast and online […]

10 Reasons to Update Your Website

10 Reasons to Update Your Website Designers discussing website layouts

Your website is the metaphorical front door to your business. And like your clinic, hospital or office, it needs a makeover and various improvements from time to time. Healthcare marketing is rapidly evolving, therefore a website created four years ago, is probably less effective as a marketing tool today. You need to remain adaptable to […]

7 Easy Tips to Boost Attendance at Your Healthcare Event

7 Easy Tips to Boost Attendance at Your Healthcare Event 7 Easy Tips to Boost Attendance at Your Healthcare Event - 4

7 Quick Tips for Planning and Executing a Successful Healthcare Event Planning and then executing a Healthcare event can seem a daunting job. But with these 7 quick tips, you’ll be 7 steps ahead of the rest in ensuring your event attendee rates are up and better than ever. There’s no time to spare. You […]

As A Health Clinic, Should I Be On Social Media?

As A Health Clinic, Should I Be On Social Media? health social media_invigoMEDIA

Social Media for Health Practices: To Do or Not To Do? In fact, if you are a health clinic, this post is geared towards you. It’s a common question, “should you, as a health clinic or practitioner be doing social media?” The truth is…it’s always a good idea to get on social media. You might […]