It has become more important for healthcare providers to invest time and resources in search engine optimization (SEO). One of the sure ways to improve your SEO strategy is by investing in link building for healthcare. Backlinks or link building refers to the practice of acquiring links to your website from other websites. When other […]
How to Use Your Blog as a Med Spa Marketing Tool
When done correctly, a blog can be an effective med spa marketing tool. It can be used to answer queries posted on Google which may eventually help you to convert readers into clients. Blogging can also enhance your reputation as an authority in the medical spa industry. It would be remiss of you to not […]
5 Tips for a Stunning Med Spa Web Design
As the operator of a med spa, your aim is to improve your patients’ appearances with the use of proven techniques and procedures. Although your patients sing your praises, the theme of aesthetics doesn’t stop with them. To be respected as a leader in the industry, your branding materials should also look beautiful. Your med […]
Do You Know How To Market Your Dentistry Business Effectively?
Do you have a dental business, dentistry clinic, or are a dentist who needs some tips to get started with a marketing plan? We have some basic tips to market your dentistry business. While there are a number of things that need to be considered when marketing any health business, including compliance with various guidelines […]
What You Need To Know About Content Marketing
We hear time and time again that “content is king.” However, what exactly does that mean? And what is the most important thing(s) you need to know about content marketing? Particularly with a healthcare business, your marketing strategy depends heavily on the quality of your website. This includes the quality of information or content on […]
Why Opt For A Minimalistic vs. Busy Web Design?
Simply stated, websites that are easy to navigate and feature the most essential elements convert well. Why Minimalism? Minimalism essentially means decreasing all the elements to only focus or include the ones that are most essential. This idea is to bring about greater attention to the purpose. The idea is to limit or reduce the […]
Are You Using These Google Resources To Better Your Business?
Google offers resources to help businesses gain insights into customer behavior. Digital marketing goes beyond just writing blogs and paid advertising. The marketing strategy as a whole needs to be repeatedly reviewed, monitored, and evaluated. Google has resources that can help navigate marketing strategy, and we are laying out those helpful resources here. At invigoeMEDIA, […]
Are You Utilizing Google’s Healthcare Features For Covid-19?
Find out about the offerings that Google has that may help during these times of uncertainty and lockdowns. Although the way and how often healthcare providers can see their patients, and obtain new patients, has definitely changed, there are online tools, that are advantageous. In fact, if you are thinking about halting your marketing, you […]
What is Google E.A.T.?
There is much discussion around Google EAT affecting websites, particular health, and wellness. Learn how to make the EAT Algorithm better work for you. Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened […]