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“Discover key elements of medical website design and how Invigo Media can help your practice create a site that attracts and engages patients.” In today’s digital age, having a strong online presence is critical for any business, including medical practices. A well-designed website is often the first point of contact between a healthcare provider […]
Why Healthcare Providers Should Invest in Link Building for SEO It has become more important for healthcare providers to invest time and resources in search engine optimization (SEO). One of the sure ways to improve your SEO strategy is by investing in link building for healthcare. Backlinks or link building refers to the practice of […]
When done correctly, a blog can be an effective med spa marketing tool. It can be used to answer queries posted on Google which may eventually help you to convert readers into clients. Blogging can also enhance your reputation as an authority in the medical spa industry. It would be remiss of you to not […]
Tips for a Stunning Med Spa Web Design As the operator of a med spa, your aim is to improve your patients’ appearances with the use of proven techniques and procedures. Although your patients sing your praises, the theme of aesthetics doesn’t stop with them. To be respected as a leader in the industry, your […]
Marketing Tips for Your Dental Business: A Beginner’s Guide While there are a number of things that need to be considered when marketing any health business, including compliance with various guidelines and standards, the first thing you should do is ensure you have an effective and functional website. From that point, a sound marketing strategy […]
The Importance of Content Marketing: What You Need to Know. Particularly with a healthcare business, your marketing strategy depends heavily on the quality of your website. This includes the quality of information or content on your website. We have previously discussed that a good-looking, and functional, website that clearly indicates who you are, your authority, […]
Essential Elements: Easy Navigation for Effective Website Conversion Why Minimalism? Minimalism essentially means decreasing all the elements to only focus or include the ones that are most essential. This idea is to bring about greater attention to the purpose. The idea is to limit or reduce the unnecessary noise and obstruction of focus due to […]
Google’s Customer Behavior Insights for Businesses Digital marketing goes beyond just writing blogs and paid advertising. The marketing strategy as a whole needs to be repeatedly reviewed, monitored, and evaluated. Google has resources that can help navigate marketing strategy, and we are laying out those helpful resources here. At invigoeMEDIA, we understand your business struggles, […]
Google’s Offerings for Uncertain Times and Lockdowns Although the way and how often healthcare providers can see their patients, and obtain new patients, has definitely changed, there are online tools, that are advantageous. In fact, if you are thinking about halting your marketing, you may want to think twice. The messaging to your audience must […]
Improving Your Website’s EAT Algorithm for Health and Wellness Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened in the beginning of August 2018. At that time, it caused a lot of variance […]
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