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It may be difficult enough to advertise and market your services for colon and rectal care, but that doesn’t mean you don’t do it.
Colon and rectal care is essential to good health, especially as people get older.
More and more Americans are waking up to the reality that this level of colon and rectal care is a vital component of staying healthy as they move through their 50s, 60s, and 70s.
Just as colon and rectal care is so critical to overall health and well-being into one’s Golden Years, so are search engines to your clinic’s bottom line.
If you aren’t focused on Google search rankings, listings, and optimization, you are likely losing out on a number of potential patients.
Google offers a great, free tool that can immediately boost the number of people reaching out to you for these vital services.
It’s called Google My Business and it doesn’t cost you anything to set up.
However, it’s absolutely essential that you make sure it is set up properly so you can start capitalizing on the great service you provide to your clientele.
As you can see, Google provides a quick overview of a Google My Business listed company in some of the search results. If you have patients who are thrilled with the services and care you offer, they can be incredible evangelists by writing positive reviews for your business.
But that’s not all. You still need to focus on other areas of digital marketing efforts to take the greatest market share in your region.
Search engine optimization and marketing is essential. If you are not paying attention, are not invested in SEO, you are missing out.
Once you take that vital first step of getting your Google listing set up, you should notice a quick increase in patients contacting you for services.
Now, we need to focus on your website.
Whether or not you have a website isn’t the key component here. That’s because most small businesses, even if they have a website, it is outdated or poorly designed.
We need to make sure your website speaks to your targeted clientele properly and gives search engines like Google exactly what they want to see in order to rank you as high as possible.
You need to become an authority in your field. That means quality content and plenty of it. You also want to network with other medical professionals so they can backlink to your site.
Backlinks are incredibly valuable when it comes to SEO practices.
But don’t misunderstand; it usually takes months for these SEO building efforts to start bearing the kind of fruit you deserve.
But if you don’t start now, you’ll only delay those positive results.
In the meantime, PPC is the name of the game today.
Pay per click marketing. Digital marketing is the landscape of the future. It’s not like it was years ago, either.
You have to be diligent, precise, and focused when putting together a PPC campaign.
This can be referred to as a secret formula that most of the highly successful colon and rectal care facilities are using right now.
That means your competition could very well be using it, too.
We’ve helped thousands of businesses, including medical clinics and other facilities, maximize their return on investment for every PPC campaign.
We can do the same for you.
When you put all three of these services together, you stand as king of the colon and rectal care domain. The longer you hesitate, the longer you wait, the more you give your competitors an opportunity to get in and get grounded on the solid rock that is digital marketing.
Be the one who stands head and shoulders above the rest now and for many years to come.
A colon and rectal surgeon is a licensed medical doctor who has completed specialty training in the area of diagnosing and treating the colon and rectum. The vast majority of diseases that affect the colon or rectum may very well be treated medically by a primary care physician or gastroenterologist. However, it may be necessary to be referred to a colon and rectal surgeon to consider surgical treatment options.
There are a broad range of medical conditions that may require surgery colorectal surgery, including but not limited to cancer, inflammatory bowel disease (of which Crohn’s disease and ulcerative colitis are a part of) and diverticulitis. Other conditions, including hemorrhoids, fistulas, fissures, and abscesses may also require surgery to effectively treat.
These are growths within the colon and rectum. They are generally small and often don’t present with any symptoms. Most polyps are benign, meaning they do not cause cancer, but if they reside in the colon long enough, there is the potential that they can turn into cancer. Utilizing a regular colonoscopy can provide your doctor the opportunity to notice polyps and remove them at that time, thus preventing most colon and rectal cancers.
If you are facing the average risk factors for an individual, medical professionals advise regular colonoscopy screenings beginning around the age of 50. If there are precipitating factors, such as a family history of colon or rectal cancers or other health issues, it may be beneficial to begin colonoscopy screenings earlier. Ulcerative colitis or Crohn’s disease may also increase the risk of colon or rectal cancers.