Gastroenterology Marketing Ideas and Strategies
In order to live healthy, it’s important for your body to function optimally at all levels. Your gastroenterology clinic provides a vital service to the medical community.
While it’s not likely your patients are going to be boasting about the incredible results they had with you (it’s not a topic that comes up at cocktail parties or bbqs), they can still be great evangelists for your business.
But, you need to get them working for you.
This doesn’t mean hiring them as your marketing consultants or even handing them a bunch of money and flyers and sending them to reach out to the general public.
We’re talking about a positive reviews and testimonials they could offer people who will likely be looking for your gastroenterological services.
Take a look at this Google search result:
Notice something? The business has vital information listed for it. Yours could, too.
But not if you don’t have your business listed with Google. The largest search engine in the world offers Google My Business.
It’s completely free and the moment you set it up you could witness an uptick in calls interested in the gastroenterological services your business offers.
Gastroenterology SEO Marketing
That is certainly a great first step, but it’s only one step in the process of improving your modern marketing.
Maybe you never thought of gastroenterology as something you needed to market, but guess what?
You’re not the only gastroenterologist in town. In fact, you have a lot of competition. Perhaps more than you realized.
And, what’s more is that you have increasing costs to cover, which means you need to grow and expand your business.
That demands constant marketing.
While you can take that quick first step and get your business listed on Google My Business, you also need to think about your website.
If you don’t have a website, it’s years past time you did. If you do have one, is it designed effectively, utilizing technical SEO in a way that boosts search engine ranking, and helping to build your experience as an “authority” in gastroenterology?
How many other doctors or websites link back to your website because it’s such a valued source of information?
None? A couple?
When you focus on your website and get the right content on there with the optimal technical SEO aspects, those backlinks will become incredibly important at boosting your ranking.
The higher your search engine rank, the more often people will see your gastroenterology clinic or office. Then, they will contact you more often.
Keep in mind that it’s important to be diligent but also patient when it comes to SEO. Results don’t happen overnight.
They can take several months. In the meantime, other digital marketing efforts are what you need.
Gastroenterology PPC Services
Pay per click digital marketing is still king. You can run an ad today and immediately see an uptick in contacts to your gastroenterology office.
It’s not like it was a decade ago, though.
You could throw a lot of good money away on wasted ads. That’s why you need to be diligent and focused when figuring out the keywords, demographic, and geographic area to cover.
You also need to run a number of ads at the same time, testing one against the other.
We are ready to partner with you and help you maximize your ROI with pay per click marketing. Whether you use Google Adwords, Facebook ads, or a different type of PPC platform, we know exactly what it takes to rank high, get noticed, and maximize every dollar spent on marketing.
The moment you begin putting these three factors together you will see the positive impact on your bottom line. It will be like a floodgate just opened up when all of these marketing components are working in perfect harmony.
It’ll be like finally feeling the blessed flow after months being backed up!
Why would you need to see a gastroenterologist?
If you have any digestive health issues, including pain in your abdomen, difficulty evacuating your bowels, or other similar concerns, you would likely be referred to a gastroenterologist. A gastroenterologist is often more likely to detect certain types of polyps or cancers, especially in the colon. Visiting a gastroenterologist on a regular basis, especially as you get older, can help reduce the risk of developing serious health issues and/or spending time in a hospital.
What does a gastroenterologist do?
A gastroenterologist is a medical specialist whose primary focus is to diagnose and treat gastrointestinal diseases. They treat both men and women and some may also specialize in children or individuals with genetic abnormalities for which gastrointestinal problems may be more commonplace. A gastroenterologist will perform endoscopic procedures where they will use specialized instruments to view the gastrointestinal tract from the inside. Gastroenterologists do not perform surgery.
What does a gastroenterologist do on a first visit?
When you first visit a gastroenterologist, a nurse or physician’s assistant will most likely check your vital stats, including blood pressure, height and weight, temperature, and so forth. Next, a gastroenterologist may discuss your symptoms that led you to contact him or her initially. Tests or other procedures may be ordered and the doctor will seek out any pathology that may be affecting your GI tract.
Is hepatology part of gastroenterology?
Also known as hepatobiliary medicine, hepatology focuses on the liver, pancreas, and biliary tree. These are subspecialties of gastroenterology. There are numerous components that comprise gastroenterology, including proctology, which focuses more on anus and rectum diseases and health.