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Step 1 make sure you have a presence on Google. Having a website isn’t enough, we’re talking about having a presence as a business. The only way you can do this is by having your very own Google Business Listing. Have you seen these reviews recently?
They usually show up on the right side of Google.
That is called a Google My Business page.
It’s a free service created by Google to help businesses especially local service businesses get immediate traffic.
Google does this because the better search results they provide, the more people use them. A google listing can also help you with your SEO a key component for your marketing strategy
Google My Business also allows users to leave reviews about your organization.
Google reviews are the ‘digital’ word of mouth. People trust Google reviews, so we encourage you to start paying some attention to this very important service and watch your practice grow.
To separate yourself from the pack and venture out on your own, it’s time to invest into PPC and SEO.
Vascular Surgery SEO Marketing
Website marketing or better known as search engine marketing is more of a long term game.
It takes a few months for Google to start paying attention to you.
The more time passes, the more they trust you. Trust and authority is one of the biggest things in SEO.
Having a Google listing really does a great job but after that, you need to start building your website the right way.
Once you are done developing your site, there are three things that you need to do to implement.
1. Backend setup.
2. Frontend design.
3. Website marketing.
Backend setup refers to making all the technical changes. These changes are getting more complex as Google ages. In fact, there is a very peculiar term for it and it’s called “Technical SEO”.
Make your site easy to crawl for Google’s algorithm and you will see success.
Next is front end design, this refers to how your site looks visually.
Is it easy to understand and navigate? Is it setup for proper conversions?
The last stage which is webiste marketing. The idea here is to get as many people or other websites as you can to mention you on their site.
Basically, they need to have your link on theirs. This type of linking is referred to as backlinks.
The more quality backlinks you have, the higher rankings you will achieve, if you want to rank for gastro surgery clinic in New York for example, you better start building backlinks.
It takes about 6 months to really get yourself established , SEO is great but you need to have some time set aside before it starts to show success.
This is where PPC or pay per click is a complimentary strategy
Podiatry PPC Services
It takes a few weeks to setup due to testing, but unlike SEO, with PPC you can start getting patients who need your help almost right away.
Now there are two types of PPC services.
Google AdWords and Facebook ads.
Google helps you place your ad right on the top of the page when someone searches for “gastroenterology surgeon” or something similar.
Facebook is a little trickier to set up but after testing things out for a few weeks, the ROI here can be better than Google.
Frequently Asked Questions
There are many ways of marketing your medical practice. However, the ones that we've seen that works for pretty much any clinic is getting Google reviews. Once these reviews, help you create some authority on Google then it's time to move to the next step. PPC is where you can start generating consistent clients. Once you have somewhat of a system, then it's time to decrease your cost by investing into SEO. A simple 3 step system.
If you want conversions from any of your other marketing campaigns, you must be on Google. It's just a given. Once someone checks out your site or any of your ads, they go to Google and do a search on your business. So if they see a nice listing with tons of reviews, it's only going to help them convert more.
Search Engine Optimization is a long term game and will take 7 - 12 months. You might be able to get results faster but overall, it takes time.
Test both of them out. We suggest using Google Adwords and after, you can dive into Facebook Ads. As Facebook takes more time to fire due to a lot of testing, etc.