Gastroenterology is a medical field that focuses on the gastrointestinal system. These specialists treat diseases of the esophagus, stomach, small intestine, colon, rectum and liver. To grow your gastroenterology practice, consider marketing your business online using Invigo Media’s premium digital marketing services.
Benefits of Marketing for Gastroenterology Practices
Marketing can have many benefits for your practice. You can increase your revenus by driving more patients to your practice and increasing your referral rate among your existing patients. If you want to grow as a practice, you should be looking into ways that will help attract new patients—that’s where we come in!
Marketing Tactics
There are a variety of ways to market your gastroenterology practice. They all have pros and cons, and it’s key to choosing the right one for your practice. For example, you can start by using social media. It’s a great way to get your name out there and give people a glimpse into what you do as a gastroenterologist. You can also use digital marketing tactics like SEO to boost your site’s visibility on Google search results pages.
Traditional Marketing
Traditional marketing involves advertising in local newspapers, radio, and TV. Traditional marketing can effectively reach a large audience quickly and at a relatively low cost. Here at Invigo Media, we can help you manage traditional marketing channels like radio, TV, and newspapers.
Social Media Marketing
Social media is an essential part of any marketing strategy. The reason is simple: social media works. If you can’t find time in your schedule for it, consider that most people are using social media daily, with numbers increasing daily. If you aren’t using social media effectively, you could miss out on potential patients and other opportunities.
Social media is an effective way to connect with your patients. We manage your social media to ensure you are getting in front of new patients and staying fresh in the minds of your existing clients. We also use social media as a way to showcase your expertise in gastroenterology. This can help build trust between you and your patients and get them excited about what you say.
SEO
SEO refers to the process of getting more traffic from search engine results. We offer search engine optimisation services to help drive more traffic to your website. This is achieved by improving your website’s rankings in organic (non-paid) search results, which means that people will find your website independently rather than paying for advertising. We use SEO best practices to ensure that your website is easily found by the right people when searching for gastroenterology information.
Pay Per Click (PPC) Marketing
Pay Per Click (PPC) advertising is the most popular form of keyword-targeted advertising. When a user searches for a specific phrase or term, PPC ads are displayed alongside organic results in search engine result pages (SERPs). The user clicks on an ad and is taken to your landing page, where they can read more about your practice and how you can help them.
Often people assume that this type of advertising costs a small fortune, but if done correctly, you will be surprised at how little it costs!
You only pay when someone clicks on your ad, meaning you only pay when someone is interested in your offer. PPC advertising can be a great way to get the word out about your practice and attract new patients without spending much money on marketing.
We target specific keywords relevant to your practice, reducing the amount of money you spend on PPC ads. The more specific your keywords are, the better your campaign will perform. We also have experience optimizing accounts to get the most out of each dollar spent.
Our team will help you select the best keywords for your practice and set up a budget that makes sense for your business model!
Managing your Google Business Profile
We can also help you create a Google My Business profile so that clients may find your business when they search for it on a map. It’s critical to have an accurate and current Google business listing if you want customers to be able to find you when they search for companies like yours.
By monitoring what people are saying about your business online and quickly responding, we can help you maintain your online reputation. Customers can depend on your company to provide outstanding service because this contributes to building credibility and confidence with them.
Invigo Media Marketing
Invigo Media Marketing is a full-service marketing agency specializing in creating innovative marketing strategies for medical practices, hospitals, and healthcare facilities. We offer a wide range of marketing services to help you grow your business.
We work with you to develop plans for your current needs and growth. We can help you identify key opportunities, understand how they fit into your overall business objectives, and provide recommendations on how best to reach them using effective marketing tools.
Our content strategists work with each client to create compelling content (e.g., blogs, articles, videos) that resonates with their target audience while driving conversions or sales – not just views! We then distribute this content through multiple channels, including social media platforms like Facebook and Twitter, where thousands will see relevant potential customers.
