Progressive Rehabilitation Medicine, P.C.
Progressive Rehabilitation Medicine, P.C. is a regenerative clinic based in Cedar Rapids, Iowa. The owner of the practice, Dr. Sunny Kim, M.D., is passionate about his field and what the human body can heal with its own properties. However, while making every effort he could, Dr. Kim simply needed help to execute marketing strategies that would generate the business he needed.
Dr. Kim partners with invigoMedia to digitalize & automate practice
Industry
Regenerative medicine (non-surgical pain management, IV nutrient therapy, musculoskeletal ultrasound, DOC compression)
Challenge
Staffing issues, spread way too thin between many areas, competing with local hospital.
Client Challenges
Dr. Sunny Kim, M.D. was struggling with growing his practice–to the point that retaining staff became his biggest obstacle.
“We went from losing 90% of my staff [to the hospital]… to rehiring and now I’m looking at opening up another clinic.”
– Dr. Sunny Kim, M.D.
This situation caused him stress and anxiety, and invigoMEDIA didn’t just help Dr. Kim with marketing strategies, but business coaching as well.
Implementation
1. Revamped Mobile-Friendly, Responsive Website
Progressive Rehabilitation Medicine’s brand-new website hosts all the information a potential patient needs to know about Dr. Kim’s practice. This website puts the customer first, highlighting testimonials and patient stories, as well as providing valuable information for browsers curious about regenerative medicine.
Dr. Kim’s website also generates leads by offering educational e-books, providing potential patients with answers to questions they may have.
2. Expanded Online Presence Through Social Media & Digital Advertising
Dr. Kim’s branding as the leading specialist in the field of rehabilitative medicine carries over into invigoMEDIA’s digital strategy for Progressive Rehabilitation Medicine.
invigoMEDIA created social media posts, ads, and ebooks with a look and feel distinctive of Dr. Kim’s brand. With this content, we created a multi-platform marketing strategy to engage potential patients at any point in the funnel. Most importantly, we provided a marketing strategy that worked with Dr. Kim and his team, and could be easily adjusted for their needs.
3. Produced A Compelling Video To Tell Dr. Kim’s Story
To help remove any doubts his prospective patients may have, invigoMEDIA produced a story video highlighting Dr. Kim’s experience and capabilities. Now, anyone who is curious about Dr. Kim’s competence in rehabilitative medicine can be assured that he is the expert they are looking for.
We’ve helped showcase many specific profit centers at Dr. Kim’s practice, such as Hyperbaric Oxygen Therapy, Neuropathy Solutions, Cell Therapy, Decompression, IV Drip Services, PEMF Therapy and more.
4. Helped Organize & Market Medical Seminars
We helped Dr. Kim organize and operate multiple medical seminars in Cedar Rapids.
We created graphics to promote these events, including flyers, landing pages, Google ads, and Facebook ads. Next, we implemented our automated seminar system, which includes an offline component of designing and printing tickets that we actually ship to each registrant.
This ultimately increases the likelihood of registrants showing up to the seminar—and it worked. Dr. Kim’s seminar registration attendances skyrocketed from 30%, to a 73% show rate. With an 80% close rate to consultations from the seminar, this is a significant increase to the overall bottom line..
Split testing landing pages are KEY to increase conversions.
“It’s much easier to double or even triple your business by doubling your conversion rate than by doubling your traffic.”
– Bob Mangat
5. Quality Measures For Building Relationships With Patients
To help remove any doubts his prospective patients may have, invigoMEDIA produced a story video highlighting Dr. Kim’s experience and capabilities. Now, anyone who is curious about Dr. Kim’s competence in rehabilitative medicine can be assured that he is the expert they are looking for.
We’ve helped showcase many specific profit centers at Dr. Kim’s practice, such as Hyperbaric Oxygen Therapy, Neuropathy Solutions, Cell Therapy, Decompression, IV Drip Services, PEMF Therapy and more.
The Result
From these results, you’ll see why Dr. Kim says we met and exceeded his expectations. Not just that, but working with us allowed him the freedom to focus his time and energy on other parts of his practice.
After working with us, Dr. Kim’s practice received over 110 reviews, aggregated all across the web, which builds authority and a reputation that far exceeds any local competitor.
With our digital marketing strategies, we were able to increase Dr. Kim’s medical seminar attendance rates from 30% to an average of 73% within a year.
The Final Stats
143%
73% SEMINAR SHOW RATE
FROM 30%, AN INCREASE
OF OVER 143%
395%+
RETURN ON
INVESTMENT
Patient Happiness
TRACKED PHONE
CALLS AND 110+ REVIEWS
PHONE CALLS
Hear From Dr. Sunny Kim, M.D.
“We’re getting phone calls off the hook … We’re launching campaigns, marketing campaigns, seminars. Basically, we have a full-service marketing service that can be dialed up or dialed down at any time, depending on how we feel.”
Dr. Sunny Kim, M.D.
Owner of Progressive Rehabilitation Medicine
Dr. Kim and Progressive Rehab Was Awarded One Of The Fastest Growing Companies (#19) In Cedar Rapids. We Get Results… Click Below To Apply.
