News & Insights

Your home for information, insight, and inspiration that will help you take your clinic to the next level.

The Latest In Healthcare Marketing And Practice Growth Strategies

Mar 16 2018
One of the best and easiest ways to form a connection with someone is to find common ground and the more effective way to do this is with a story. It is how we communicate and form the basis for many relationships- storytelling how the human brain is wired and designed to communicate. We are […]
happy doctors
Mar 2 2018
You’ve Heard About the Importance of Employee Engagement. Take It to Heart!   The term “employee engagement” has been heard so often in business, it’s taken on cliché status. In fact, as employers we can become a little tone deaf to it. But being so is a big mistake.   Employee engagement is one of the […]
Conversion Rate Optimization
Mar 1 2018
How Conversion Rate Optimization Affects Website Optimization You may think that medical practices don’t need to make website optimization a priority for growing their business and increasing their bottom line. But you need to think again. Patients today are highly proactive in selecting the specialist referrals made by their primary care doctors. Indeed, modern patients […]
Feb 28 2018
Every industry niche needs a strong advertising budget if they want to succeed in this highly competitive market of today- the healthcare industry included. When it comes to determining the right amount of money to spend on advertising, many business owners are unsure of how much they can or should spend on their budget. Marketing […]
hands reaching in to brainstorm content marketing
Jan 29 2017
You’ve heard it before, and you’ll continue to hear it time and time again: “content is king.”. Online marketers know this mantra well, but how familiar is it to business owners and medical doctors like you? As a healthcare practice owner, you most likely have the basics in place. Website – check. Social media presence […]
Mar 19 2015
You do know that social media is important for your success online, right? Of course you do. It’s the 21st Century and pretty much everyone has some sort of social media account. Well, at least 73% of adults do. But just because you’re on Facebook, Twitter, LinkedIn, or Pinterest doesn’t guarantee success. Even if you […]
Nov 21 2013
Attract More Customers! 10 Internet Marketing Strategies For Small Business Owners Small business owners are the lifeblood of our economy. According to The U.S. Small Business Administration, since 1995, small businesses have attributed close to 50 percent of the total United States private payroll. That’s pretty impactful isn’t it? What isn’t that remarkable is how […]
Nov 19 2013
Bob Mangat and Invigo Marketing Systems Deliver Innovative Search Engine Marketing (PRBuzz.com) November 2, 2013 — In response to an increased demand for ROI and performance-based search marketing listings for small businesses, Canada’s Leading Expert’s Bob Mangat and InvigoMarketing.com is announcing the release of its new website, an SEO service designed for small businesses who […]
Nov 19 2013
Five Important SEO Strategies for Small Business Entrepreneurs This article by Bob Mangat was recently featured on techsling.com – you can read the article here: https://www.techsling.com/2013/04/five-important-seo-strategies-for-small-business-entrepreneurs/ If you’re a small business owner or entrepreneur who promotes their business online, you should ensure that your website ranks high in web searches so customers can find you quickly […]

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