Optometry Marketing Ideas and Strategies
Optometry Clinic Advertising
When it comes to marketing an optometry clinic or any medical clinic for that matter, we basically follow ur three step process.
First and foremost, let’s start getting you some free traffic. It’s not just about free traffic by the way. It’s about setting up a foundation. A foundation that you will eventually set up for a consistent flow of incoming optometry patients.
So to get the ball rolling, start by listing your site on Google My Business page. This is where all the medical clinics who are getting patients are listed. In fact, any business that needs local traffic is listed here.
So how do you get your optometry clinic on there?
Simply add your website, your address and a few other things and you’ll be up and running in no time. After that, you’ll start to see a few patients trickle down every now and then. Now although this is a great strategy, it’s not guaranteed that you will be getting patients all the time. The main issue is there are other people just like you who are also targeting the same keywords as your very own clinic will show up under.
So this is where you want to look into two additional strategies that will help you secure a more consistent source of incoming patients.
These two things are PPC and SEO.
For best results, it’s best to start out with both at the same time. However, there are many medical clinics out there, that may or may not have the budget to do so.
Or, they just want to try things out first so what you need to do is set up a quick little website. As we mentioned earlier, it’s all about setting up a proper foundation with Google. The more Google trusts you, the higher your rankings are going to be.
Now after you set up your website, have a few images and all the stuff necessary to make a good impression, it’s time to start marketing it and that’s where SEO comes in.
SEO stands for search engine optimization. This is the art of marketing your website on Google. SEO in itself contains three steps. Initially, it’s all about setting up your site site architecture and then moving onto the design. Once both of these are taken care of, you can then dive into marketing your website even further.
So as you can see, there are a few steps involved here. Once this patient acquisition channel is established, you’ll be in a much better position and will be getting leads on a much consistent basis. The downside to this type of marketing this as a long-term strategy.
By long term, we need 6 to 12 months at the very least. So is setting up a website and marketing it worth it? Definitely, but for short term and immediate results, you need PPC. Once your PPC is setup properly, move back to SEO.
Optometry PPC Services
PPC stands for pay per click. The idea here is that you put out ads, and when someone clicks on it, you pay for it. There are a few services out there that do this and are quite popular with medical professionals worldwide.
However, the two most famous PPC services out there are Google ads and Facebook ads. These two companies absolutely dominate the space and have produced tremendous results for not just businesses (Over 1000 by the way) but for optometry marketing clinics all over the place.
What really separates these two services is how deep they go with there geo-targeting. In fact, you can even drill down to a very specific area or city and have the most targeted patients coming into your clinics.
No, you are more than welcome to try the services on your own and do your own trial and error.
However, if you want to just skip the learning curve, let us get involved.
In fact, PPC is what we specialize in.
After all, we want you to get patients into your medical clinics or practice as soon as possible.
See how our services have benefited the following medical doctors (Just like yourself),
by visiting our case studies section.
Or if you have any questions, feel free to reach out.
Frequently Asked Questions About Optometry Marketing
The best way to market an optometry clinic or any for that matter is by listing it on Google, creating a website for it and then using PPC to drive immediate patient leads.
If there is one place you could not afford to list your optometry clinic is Google My Business. Go for it immediately.
On average, 24 weeks or more. It's just part of the process.
In our experience, it really depends. We try the two most popular services out there and tweak them to see which one is performing the best for your optometry practice.