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Marketing for Optometry Practices
Optometry marketing is different from any other form of medical marketing. The needs of an optometrist and their patients are unique, and the approach that works for one practice may not work for another.
We have a proven formula for success and can help you reach more people with targeted advertising. We also specialize in assisting practices to improve the look of their websites, bringing them into the digital age. We know exactly what it takes to get more patients booking online consulations and walking through your doors.
If it reaches its intended audience that are looking for businesses like yours, targeted marketing can result in more conversions. Not only does Invigo Media know how to reach those audiences with compelling content, but we also understand how to create that content on an ongoing basis so that it continues driving results long after launch day.
Improve Your Website
Having an up-to-date website is one of the most important things you can do to attract new patients and increase your online presence. When it comes to creating an appealing website, we have you covered.
We’ll help you develop a website that is easy to navigate, informative, and visually appealing. We’ll also make sure it’s mobile-friendly so people can access it from any device.
SEO and Content Strategy
We know how important it is for your website to be found online; therefore, we don’t only build websites for our clients—we also help them achieve excellent search engine optimization (SEO) results by including optimized keywords and phrases relevant to your business.
We’ll also write content that contains those keywords, so search engines like Google will index your website and it’s landing pages. Our team has the experience to build high-quality websites that meet your practice’s unique needs.
By targeting your ads by keyword or phrase, location, and other demographics, Invigo Media can generate more leads for you. We can ensure that you only pay for clicks from interested customers—and not from people just browsing through keywords in Google search results.
Our team can help with all aspects of online marketing, including social media marketing and search engine optimization (SEO). We can help you create ads that target a specific audience and drive them to your website. We’ll optimize your ads and measure their performance so that you know exactly what works and doesn’t.
In addition, We will assist you in creating compelling landing pages that are designed specifically for each ad. This means that when a customer clicks on your ad, they go straight to a page relevant to their needs and interests, making it easy for them to do business with you.
Invigo Media Content Creation
Our team can help you create engaging, informative, and optimized content to attract more customers. We use various tools and techniques to help you get the most out of your content marketing efforts. For example, we’ll write blog posts designed specifically for search engine optimization (SEO) so that they rank higher in Google than competing websites. We can also create video ads optimized for YouTube and other social media sites—and then promote them on those platforms and in traditional online advertising channels like Google Ads and Facebook Ads.
We’ll work with you to develop a content marketing strategy that aligns with your goals and budget. We can help you create engaging content that will bring in more customers, build brand awareness and generate leads for your business, and we’ll even handle the technical aspects of setting up and managing an online advertising campaign so that all you have to do is sit back and enjoy the results.
We set up your google business profile.
We’ll create a Google My Business page for you so that people can find it on the map when they search for your business. It’s essential to keep your Google business listing up-to-date with accurate information so that customers can find you when they search for businesses like yours.
We can help you manage your online reputation by monitoring what people are saying about your business online and responding quickly if there’s anything negative. This helps build trust and credibility with customers so they know they can rely on your company to provide outstanding service.
Maintain a Professional Online Presence
Invigo Media can help you maintain a professional online presence. Our web design team will work with you to create a website that works for your practice and your patients. Our in-house marketing team will take care of social media content creation and strategy, simultaneously keeping your optometry practice active in the digital world.
Our unique approach is tailored to each client because we believe that every business has its own goals and challenges, so no two websites are ever created the same way. We understand how important it is for you to comply with the latest regulations and industry standards, so we make sure everything is up-to-date before launch day!
Our social media management services include creating content, strategy, and execution. We will work with you to create a social media calendar that works for your practice and your patients.
Personalized Promotional Items
Promotional goods are a fantastic method to increase client awareness of your clinic and brand familiarity. An excellent way to promote your business is by wearing your brand. It not only aids in brand awareness but also conveys to customers your pride in the company.
Make sure your name or logo is on everything you give away, including cases, cleaning sprays, and wipes for lenses. Not only will it serve as a reminder of the patients who provided them with the lens cleaner they always use, but it also offers an opportunity to pique the interest of those in their immediate vicinity. Even though you might not be wiping their glasses directly, your brand is. We’ll help you determine the best way to invest in promotional merchandise to grow your practice.
Invigo Media Marketing
We are experts at optometry marketing. With years of experience, our team has established a proven formula for getting more leads and generating business for your practice. Our process begins with a comprehensive analysis of your current website and its performance. We will create a custom marketing plan based on your optometry business goals and an actionable blueprint for reaching them.
When we’re done, you will have a website that converts more leads, drives more traffic, and increases your sales.
Frequently Asked Questions About Ambulatory Surgery Marketing
Invigo Media specializes in optometry marketing, which is unique compared to other forms of medical marketing. Our proven formula can help you reach more patients through targeted advertising and website improvements. Let us assist you in getting more online consultations and foot traffic to your practice. We know how to reach the right audience and create ongoing, effective content.
We can help you create an appealing, up-to-date website that is easy to navigate, informative, and mobile-friendly. This will help increase your online presence and attract new patients:
- SEO and Content Strategy: Our team specializes in building high-quality websites that meet your practice’s unique needs and achieve excellent SEO results by including relevant, optimized keywords and phrases. We’ll also write content that contains those keywords to improve your website’s search engine ranking.
- Target Advertising: Invigo Media can generate leads for you by targeting ads by keyword, location, and demographics, and ensuring you only pay for clicks from interested customers. Our team can help with all aspects of online marketing, including social media and SEO, creating ads and landing pages that specifically target and drive customers to your website. We’ll optimize and measure ad performance to ensure they are effective.
- Content Creation: We can create optimized content to attract customers and develop a strategy that aligns with your goals and budget. We write SEO-optimized blog posts, create video ads for social media and promote them on various platforms, handle technical aspects of setting up and managing online advertising campaigns, help you generate leads and build brand awareness, and bring in more customers.
- Google Business Profile: We’ll create a Google My Business page to help customers find your business on the map and keep it updated with accurate information. We also help manage online reputation by monitoring customer feedback and responding to build trust and credibility.
- Online Presence: Invigo Media offers professional online presence services for optometry practices, including custom web design and social media management. Our team creates unique, compliant websites and manages content, strategy, and execution for social media. We tailor our approach to each client’s goals and industry standards.
- Personalized Promotional Items: Promote your clinic with branded goods. Wear your logo and give away items like lens cleaner with your name on them. This boosts brand awareness and shows customers your pride in your business. We can help you choose the best promotional items to grow your practice.
Let our team of experts help your optometry business grow. We have a proven formula for getting more leads and generating business. Our process starts with analyzing your website and creating a custom plan based on your goals. We’ll give you a website that converts leads, drives traffic, and increases sales.