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One sure way to grow your practice is through marketing. When you invest in pediatric practice marketing ideas and strategies, you will build and strengthen your relationship with your stakeholders. Furthermore, you can bolster and maintain a stellar reputation and ultimately improve your bottom line.
Digital marketing strategies can take your pediatric practice to the next level. After all, some parents search the internet for health-related information before taking their children to a pediatrician. According to a 2018 doctor.com report, 80% of internet users stated that they use search engines to find health-related information. Parents are a part of this group.
Not sure where to start? You can grow your practice by employing the following pediatric practice marketing strategies which will yield major returns on your investment.
Build a Website as a Pediatric Practice Marketing Strategy
A solid pediatric practice marketing plan starts with an elegant and professional website. Think of it as the front door to your practice online. You get to make a great first impression on parents who want to know about your services. In addition, it adds credibility to your pediatric practice.
Make it User Friendly
Your clean and minimalistic web design should also be functional. Parents want to be able to quickly find your location, phone numbers and other contact details. Furthermore, a functional website allows the parents to:
- View the physicians’ bios
- Book online appointments
- Complete digital patient intake forms
- Open individual patient portals and so much more.
These features provide reassurance that your patients are in excellent hands.
Take a Mobile-first Approach
It’s also important to create a responsive web design so that you will enhance your user experience. With a responsive web design, your web pages will adjust to all device screens while maintaining the same user experience.
To make your website responsive you should take a mobile-first approach. Statistics show that mobile accounts for 50% of web traffic worldwide. As a bonus, Google may reward you by improving your SEO (Search Engine Optimization) ranking, which may help you to be more visible online.
At Invigo Media, our web development team takes a mobile-first approach when designing websites for our clients. Our aim is to create websites that convert leads into patients for you.
Lower Your Bounce Rate
Another factor that impacts your ranking is bounce rate. The faster your pages load, the lower your bounce rate will be. This also means that you would have enhanced your user experience. The ideal load time is three seconds or less. Any longer than that and your visitors will quickly exit and go to a competitor’s website.
Establish Your Online Presence with a Profile
Your aim is to ultimately direct foot traffic to your pediatric practice. Therefore you should make it easier for parents in your area to find you when they go online. How can you achieve this? With the use of Local SEO.
Local SEO allows your pediatric practice to be prominently displayed to parents close by. For example, if a parent in your area searches for pediatrician, they’ll see a list that might include your practice’s profile.
Google My Business
Google My Business is a must for your pediatric practice. It enhances your online business profile by including your opening hours, a link to your website, photos, videos etc. Details from your business profile will appear in Google Search and in Google Maps.
Explore Other Online Directories
You can also consider other directories such as Healthgrades, Zocdoc, Bing Places for Business, Yelp, and Yahoo Business Listings. It is important that your name, address, telephone number and opening hours are exactly the same on each. Be sure to update them immediately if there are any changes.
Use Email Marketing to Boost Pediatric Marketing Efforts
A sound pediatric digital marketing plan will also include an effective email strategy. Email marketing is still one of the best marketing channels as it gives you a high return on your investment. In fact, statistics show that emails generate up to $44 on every $1 spent!
Additionally, with their permission, record the parents’ email addresses so that you can stay connected. Send them useful information such as wellness tips and links to your blog posts. In addition, be sure to craft a direct Call-to-Action that prompts parents to schedule an appointment or call for more details.
Include PPC Marketing Campaigns in Your Pediatric Marketing Plan
Give yourself a leg up on the competition with pay-per-click (PPC) ads. Unlike traditional advertising, PPC advertising allows you to manage your budget. It also helps you to decide how much you’re willing to spend to maintain your rank and display ads. You must outbid your competitors with highly relevant content and the maximum cost per click. This will increase your chances of appearing on the first page.
As a certified Google Partner, Invigo Media aims to meet Google’s standards while helping you to reap the benefits of our medical PPC campaigns. Therefore we will ensure that your ads are as targeted as possible so that the right people click on your ads.
Create a Blog to Connect with Parents and Other Stakeholders
Here you have a golden opportunity to share information as a thought leader in pediatric medicine. Not only does it add credibility to your practice, but it also can attract more traffic to your website.
Start by ensuring that you add keywords to your titles and subtitles in a natural and conversational manner. This will help with ranking on search engines.
Another tip is to produce content that your readers will find interesting, credible and engaging. Google can detect if you are keyword stuffing so remember to write for parents first.
Finally, you should post at least once a week so that search engines can direct visitors to your website. Invigo Media is equipped with copywriters who can help in this regard.
Add Social Media to Your Pediatric Marketing Plan
Can you guess how many people use social media? According to a 2020 Statista report, there are over 3.6 billion social media users worldwide.
Perhaps that number doesn’t mean much because you want to be more pointed with social media. What about Facebook? A Facebook page may be ideal for pediatric practices as you can use it to share updates with parents.
Furthermore, a 2021 report revealed that the platform has 2.91 billion users! With Invigo Media’s help, you can capitalize on this by way of ROI-Focused Facebook Ad Campaigns that yield stellar results.
Moreover, you can use Facebook to create groups and communities. This way you can share general pediatric information, health tips and news about your practice. Also, you can also create profiles on other platforms to stay top of mind.
Measure Your Progress
As you implement your pediatric marketing strategies it would be helpful to evaluate the analytics. You can track your performance in real-time and make the necessary adjustments.
Invigo Media has invested in Evergenius and other Customer Relations Management (CRM) software. With these tools, we can monitor your sales funnels, track conversions and manage advertising dollars. Metrics such as website and blog traffic, click-through rates and social media analytics will influence your decision-making. Furthermore, you can use them to make adjustments to your healthcare digital marketing plan when necessary.
Experts in Pediatric Practice Marketing
Operating a pediatric practice as a physician and businessperson is certainly a balancing act. If pediatric practice marketing is not your forte then speak with the experts at Invigo Media.
Frequently Asked Questions About Pediatrics Marketing
There is a three-step process that we recommend and it's only because we've been doing it for well over 15 years. Get your site on Google, add SEO and finally, PPC.
Definitely. It is the first place where patients looking for pediatrics services will find you.
Frankly speaking. Long-time. Like six months or more. At least to see any real results.
In this case, it's best to test out what's out there. When something works, we drill down on it.