Digital marketing refers to the use of digital channels and technologies to promote products, services or brands to a targeted audience. It involves a range of online tactics and strategies that businesses use to engage with customers and generate leads, conversions and sales. In this article, we will explore the role of a digital marketer […]
Tag: digital marketing
How to Use Social Proof for Med Spa Marketing
The foundation of any good relationship is trust. Such is the case for the bond between medical spas and their clients. If you want more people to visit your website and become clients then it’s only right that you show social proof across all of your med spa marketing platforms. In a nutshell, social proof […]
6 Ways to Boost Your Medical Landing Pages
Tips for better medical landing pages to increase online conversions. Effective medical landing pages are a crucial element of a successful online marketing campaign. While pay-per-click (PPC) advertising does a good job of attracting online users, it is the landing page that converts them into patients for your practice. The more landing pages you have, […]
8 Types of Messages for Healthcare Email Marketing Success
8 Types of Healthcare Emails to Boost Engagement Email continues to be a solid mode of communication, even in the age of social media and mobile apps. Unlike other modes of communication, it takes less effort on your part to build a list of contacts. When patients sign up to receive emails from you, they […]
5 Fast Ways to Ensure Link Building for Healthcare Services
Why Healthcare Providers Should Invest in Link Building for SEO It has become more important for healthcare providers to invest time and resources in search engine optimization (SEO). One of the sure ways to improve your SEO strategy is by investing in link building for healthcare. Backlinks or link building refers to the practice of […]
5 Tips for Dental Facebook Marketing Success
It may be a surprise to hear that Facebook is still the most widely used social media platform in the United States. Even with worthy contenders such as Instagram and TikTok, Facebook still reigns supreme. In fact, a 2021 report showed that 70% of Americans used Facebook every single day. It would therefore be remiss […]
Should Your Practice Go Phygital?
Every few years we coin words and phrases that are then added to dictionaries, making them official. The word “Phygital” is a recent example. It refers to the merging of the words physical (PHY) and digital (GITAL). It’s the integration of physical and digital to enhance the customer experience. Brick-and-mortar businesses represent the physical aspect […]
How to Use TikTok Marketing to Grow Your Med Spa
Maximizing Your Med Spa’s Reach: TikTok Marketing Strategies What comes to mind when you think of TikTok Marketing? Video clips of 18-year-olds doing the latest social media challenges? A clip featuring the typical girl next door explaining a cleaning hack? TikTok is fun, but did you know you can use it to market your med […]
Med Spa Social Media Marketing Tips to Grow Your Practice
Social media is undoubtedly one of the most powerful tools you can use to market your med spa. You can leverage it by using it to announce new treatments and discounts, share tips with potential and existing clients, and post before and after photos. Your med spa social media marketing strategy will also include ways […]
Why Does Your Practice Need Healthcare Social Media Marketing?
As the operator of a medical practice, you may agree that social media is no longer optional for all businesses. You’re probably thinking, my competitors all have social media accounts, therefore it makes sense for my practice to sign up too. But have you ever wondered why your practice needs healthcare social media marketing? For […]