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Tag: google algorithm

4 Tips for Using Google Ads to Market Your Med Spa

4 Tips for Using Google Ads to Market Your Med Spa Creative Business People Writing on Glass Wall

As the medical spa industry grows, so does the competition. Today, people have many options as to where they go for procedures, such as botox, CoolSculpting, and laser hair removal. One effective way to keep up with your competition is by using Google Ads to market your med spa. Your prospective and existing clients conduct […]

What is Google E.A.T.?

What is Google E.A.T.? Google EAT algorithm_invigoMEDIA

Improving Your Website’s EAT Algorithm for Health and Wellness Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened in the beginning of August 2018. At that time, it caused a lot of variance […]