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10 Reasons to Update Your Website

Designers discussing website layouts

Your website is the metaphorical front door to your business. And like your clinic, hospital or office, it needs a makeover and various improvements from time to time. Healthcare marketing is rapidly evolving, therefore a website created four years ago, is probably less effective as a marketing tool today. You need to remain adaptable to […]

What is Google E.A.T.?

Google EAT algorithm_invigoMEDIA

Improving Your Website’s EAT Algorithm for Health and Wellness Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened in the beginning of August 2018. At that time, it caused a lot of variance […]