Healthcare is a difficult industry to navigate. The rules are constantly changing, and the pace of innovation is faster than ever. As healthcare marketing evolves, it opens up new opportunities to connect with patients in meaningful ways.
These healthcare marketing trends will continue to shape how doctors market themselves and their practices in 2023.
Let’s take a look at the TOP 5 Marketing Trends for 2023
Patient Needs-based Marketing
Healthcare marketing will focus more on patient needs-based marketing.
While this is not a new concept, it’s becoming more important as healthcare marketing shifts from volume-centric to value-driven.
The shift towards patient needs-based marketing means marketers must focus less on the transaction and more on the experience.
Marketers must focus on providing a seamless patient experience through every touch point with your brand. This includes ads, content, website design, social media interactions, and customer service calls.
The customer journey is more important than ever because it’s one of the few aspects that can differentiate you from your competition. This is especially important when selling something as commoditized as health insurance plans or medical devices.
Digital Healthcare
As more people take advantage of online resources for health-related information – digital healthcare will continue to grow.
More online platforms exist for patients who want to connect and share their experiences about illnesses or medical procedures.
Patients also use chatbots to get information about symptoms or treatments from their doctor’s office without calling in or waiting for an appointment at their local clinic.
These platforms will become even more important as they allow patients access to
- Video conferencing appointments,
- Email consultations, and
- Text messaging with doctors via mobile devices.
They also have remote monitoring systems (RMS) for patients recovering from certain illnesses, such as cancer treatment, so they can stay at home instead of having hospital stays.
Oncologists recommend RMS for patients recovering from chemotherapy treatments or radiation therapy sessions. These options reduce stress levels associated with the illness while ensuring doctors have better control over patient recovery rates.
Website User Experience Remains Paramount
It’s all about the user experience in Digital Marketing and eCommerce.
Any website has to be intuitive and simple enough that even those who are not tech-savvy can use it without any problems.
A doctor’s office website should do the same thing. Make it easy for patients to find the necessary information and make appointments. Patients will likely go elsewhere if your website doesn’t work well or isn’t easy to use.
A great user experience will remain a key factor in healthcare marketing trends in 2023 because people are busy and have more options than ever when finding medical care.
Use Geo-Personalization
Geo-personalization is the practice of tailoring content to the interests and needs of a specific location.
This can be especially helpful for marketers targeting specific areas with relevant offers. It’s useful for healthcare providers because it allows them to send information about nearby treatment centers or hospitals in real time.
Launch and Refine Your Patient Portals and Mobile Apps
The healthcare industry is going through many changes, which means new opportunities for marketers.
As far as healthcare marketing trends go, these will become crucial in 2023 as healthcare providers work to improve patient engagement and reduce the number of people who don’t follow through with treatment plans.
Mobile apps and portals can also be a key part of your marketing strategy as they allow you to reach patients when they’re most receptive.
Patient portals and mobile apps can help patients:
- track their treatment progress,
- book appointments,
- communicate with doctors and other healthcare providers,
- find information about nearby facilities, and more.
They’re also a great way for providers to reach out to patients on an ongoing basis through targeted messaging.
Healthcare marketing is a massive field that will only get bigger in the coming years.
Healthcare providers will be able to reach more patients than ever by using new technologies like AI and big data analytics. They can also work with businesses to find new ways to improve their bottom line while providing better care simultaneously.
