Marketing Your Med Spa – 5 SEO Tips
The medical spa industry has been booming in recent years. On one hand, this is good news for you because it means that there is a growing demand for services you offer. On the other hand, it also means you may be facing fierce competition from other medical spas. Thankfully, you can turn to med spa internet marketing tactics to help increase your visibility online. In this article, we will share the top five SEO tips that you can use to effectively market your medical spa.
1. Create a Responsive Web Design for Your Med Spa
As a med spa your website is the front door to your online office.. It is your first chance to impress prospective and existing patients. Welcome them with a website that is visually appealing and mobile-friendly.
Take a Mobile-First Approach
As a medical spa digital marketing expert, your web designer can help to create and enhance the user experience by accommodating the various means by which patients access and interact with your website. This is why they will take a mobile-first approach in designing your website.
Google can reward you with an improved ranking if you adapt to a responsive design. That’s because it has a preference for mobile websites.
Most people are conducting internet searches on mobile devices these days. Meet them where they are with a responsive website. A responsive website automatically adjusts to the screen of any device while maintaining the same user experience. This also means that content will load promptly on all devices, including mobile phones.
Pay Attention to Your Bounce Rate
Google has a need for speed. In fact, site speed is part of Google’s algorithm. Therefore you should ensure that your pages load at a speed that is to the user’s liking. Page load time can be a deal-breaker as it can greatly impact your ranking and the user experience.
The ideal load time is three seconds or less. Any longer than that and you run the risk of ruining the user experience. We live in a world where people are constantly on the go, and they need information fast. A slow-loading page can be a source of frustration for them, meaning they will move onto your competitor if they are kept waiting.
Pages that load at a snail’s pace will increase your bounce rate. Bounce rate is the percentage of visitors who leave your website after viewing only one page. The higher your bounce rate, the lower your SEO ranking.
Furthermore, a high bounce rate may work in your competitors’ favor. If a potential patient is unable to view your botox service page within three seconds they will simply move on to another website and make an appointment with them. You may have valuable content and amazing customer service, but you can easily lose your chance of landing patients because of a high bounce rate.
Cater to Your Audience
In addition to creating a mobile-friendly website that loads quickly, ensure that the information is valuable. The algorithm pays keen attention to websites that provide answers to the questions posed by users in the search engines. The questions can become keywords for Google and an opportunity for you to rank well when you use them.
You can further enhance the user experience by creating separate pages for each of the services you offer. A general page with all the treatments listed is not enough for Google and certainly not for a prospective patient. Rather, you should create service pages that match keywords such as chemical peels near me.
Moreover, when you write content that people find valuable, they are more likely to share it. With the help of a med spa marketing agency, you can enhance the user experience by making your website shareable. Your web designer can incorporate social sharing capabilities into your website so that people can easily share your content. Social sharing indirectly impacts your ranking because it drives more traffic to your website.
2. Use Local SEO For Your Med Spa
When marketing a medical spa online remember that you are using it to direct more foot traffic to your med spa. Prospective patients will want to schedule appointments with your med spa if they like what they see online. With the help of medical spa digital marketing experts, you can increase your visibility with local SEO.
Local SEO allows you to be prominently listed as an option to prospective and current patients in your area. For instance, if a potential client in your area searches for fillers near me Google will list your med spa as a suggestion.
Claim Your Space in Online Directories
Your med spa marketing strategies should include a plan to list on directories such as Google My Business.
Sign Up With Google My Business
Google, the world’s most visited website, gives you the option of advertising for free, therefore you should take advantage of it. It enhances your online business profile by including your opening hours, a link to your website, photos, videos and anything else that your patients may be interested in. Details from your business profile will appear in Google Search and in Google Maps.
It presents you with the opportunity to connect with patients by reading reviews, setting up alerts and enabling direct messages. The feature also allows you to publish posts that range from 100 to 300 words. It would be advantageous to use them to promote your services, announce discounts and highlight new procedures. Be sure to include a strong and direct call to action at the end of each post.
Additionally, you can gain insights into your audience from the dashboard. When you click on the analytics tab you will be able to tell if potential clients discovered your med spa on Google Search or Google Maps and the types of queries that cause your listing to pop up in search results.
You can also consider other directories such as Bing Places for Business, Yelp and Yahoo Business Listings. While they may differ in terms of requirements, it is important to remember that your name, address, telephone number and opening hours should be the same on each. Be sure to update them immediately if there are any changes.
3. Capitalize on Social Media for Your Med Spa
You are in the image and aesthetics business and so are social media platforms such as Instagram and Facebook. And with over 3 billion social media accounts worldwide it’s only right that you maximize the opportunity to connect with potential and existing patients in these spaces.
Medical spa marketing experts can help you to get the ball rolling. While it is useful to create an account on most platforms, you should direct most of your attention to the ones that cater to people who are interested in beauty services.
Connect With Patients on Facebook
A targeted med spa Facebook marketing plan can help you to yield desirable results. To get things started your Facebook page should include:
- A link to your website
- Contact number
- Email address
- Opening hours
- Description of your services
- A call to action
Additionally, you will score major points with potential and current clients when you place emphasis on engaging visual content such as photos, videos and Infographics. People will share your content if they deem it valuable – a bonus for you as it will help with ranking. Use the platform to create special before and after albums for people who are particularly interested in your procedures, to engage with people in the comment section and to respond to questions posted in Direct Messages.
Leverage Your Visibility With Instagram
This may be your place to shine as it allows you to showcase your services with the use of photos, video clips and reels. As a med spa marketing tool, it requires that you employ the following tactics to attract views that convert to patients:
- Use trending and relevant hashtags to increase your chances of being discovered
- Enhance your photos with the use of a color scheme that matches your branding
- Post before and after photos. Be sure to get the clients’ permission in writing just to be on the safe side
- Include video testimonials of patients who have benefitted from the procedures
- Post at least three to five times a week
- Engage with your audience in the comment section and in the direct messages
- Follow and engage with industry leaders and beauty influencers
- Repost images from satisfied patients with motivational captions
4. Prioritize Blogging for Your Med Spa
Another tip for marketing your med spa is to dedicate time and effort to your blog. Blogging presents a fantastic opportunity for you to brand yourself as an industry expert. It also gives you a chance to update your website with fresh and relevant content which can improve your SEO ranking.
Use Your Blog to Attract Clients
People are constantly searching for med spa treatments such as derma fillers and laser hair removal.. They also need information about these treatments before they make a decision to book an appointment. As a subject matter expert, you can use your blog to share insights and to reassure them.
You offer a wide range of services, therefore, you will not run out of topics any time soon. You can consider repurposing your posts but don’t copy and paste from previous posts as this can affect your ranking.
Blogging is a full-time commitment, so be prepared to post an article at least once a week to maintain a decent enough ranking. You can lose favour with the algorithm if you post less than that, so seek the services of a med spa marketing agency if you don’t have the time to write consistently.
Optimize Your Blog
Along with creating a calendar with blog topics you should focus on integrating keywords. These are derived from questions posted by people interested in the procedures you offer. These questions may be posted in search engines, in the comment sections and direct messages on your social media pages or in the Contact Us section of your website.
With the help of Google Keyword Planner and other keyword research tools, you can find popular keywords that will optimize your blog. So a blog post with keywords such as Dysport vs botox can garner many views and may eventually lead to appointments. In the blog post, you would have explained the differences between the two, similarities, ideal candidates, benefits and so on. It will help patients to make a decision on which procedure to consider.
While it may be tempting to incorporate keywords into every paragraph you should be mindful of the fact that Google frowns upon keyword stuffing. Aim to include keywords in a way that is readable and effortless. Remember that you are writing for your current and prospective clients first and foremost.
5. Secure Backlinks
A comprehensive med spa marketing plan should definitely include backlinks. A backlink is a nod of approval from go-to industry professionals. In the technical sense, it is a link to your website from a well-established website. It is one sure way to boost your SEO ranking.
How do you get backlinks for your medical spa? It starts with establishing your entity as a reputable med spa that offers top-of-the-line treatments with proven techniques, cutting-edge equipment and exceptional customer service. This should also be mirrored by your online presence. Your website, blog and social media pages should contain valuable and engaging content that establishes you as a source of authority.
To get the ball rolling, here are more practical ways to earn backlinks:
Explore Guest Blogging
This goes a long way in fostering a relationship with other industry players. As a guest blogger, you will expose your brand and services to more potential patients while providing them with useful information.
When you approach these well-established websites, you will have to demonstrate that you consistently produce high-quality content that can attract readers. You may also have to adhere to certain rules and guidelines that require you to slightly adjust your writing structure or style.
Find Unlinked Brand Mentions
You understand the power of word of mouth. People are more likely to trust third-party sources, especially those who have nothing to gain from promoting your med spa. Fortunately, you can milk this by capturing the unlinked shout-outs with the use of SEMrush Brand Monitoring Tool and Content Explorer. These can be used to track and notify you of these mentions. Subsequently, you can reach out to the authors and ask them to link the mentions to your brand.
Do You Need Guidance from Med Spa Digital Marketing Experts?
These five tips can help you to excel and thrive in the competitive med spa industry. While they are feasible, they require much time and effort to yield desirable results online. With the help of the med spa digital marketing experts at Invigo Media, you can increase your visibility and convert leads into patients. Make an appointment with our digital marketing experts today.