To address the lead generation challenge, we implemented a strategic blend of Google Search and Performance Max campaigns, complemented by a robust SEO effort. This approach boosted traffic and appointment bookings through the website. We enhanced the website’s usability, enabling new patients to book appointments in fewer than three clicks. Additionally, we set up an automated email system to notify the office manager whenever someone reached out via the contact form. To improve organic visibility, we added content-rich blog articles and optimized service pages.