Urology Marketing Ideas and Strategies
The first step in getting your urology clinic out there is by listing it on Google My Business. What is this Google My Business you ask?
Well when you search for a business on Google, it usually shows a little listing on the right side.
Similar to the following:
That’s what a Google listing is.
Getting your business here will serve as a foundation for your business and your digital marketing strategy on Google.
Best part is it’s easy to add your business (Just need the name, address and a few quality pictures) and you’ll be up and running in no time.
After getting your business on here, you need to focus on SEO and PPC. SEO is something that will give divedends down the road but PPC will help you start getting patients immediately.
SEO is all about utilizing the algorithm of a search engine to make sure that your urology website ranks higher than somebody else’s on a Google search.
Now there are lots of ways to do this but this is what it is in a nutshell.
Once you are established for lots of related keywords, you’ll be getting traffic like crazy. The only downside is it takes a lot of time to establish SEO properly.
Like months if not a year or so.
However, once you are done with it, then you won’t have to worry about incoming patients.
The ‘give’ is long and can be frustrating at times but the ‘take’ is just amazing.
Urology PPC Services
So SEO is a great way to get better search engine ranking but it takes time. Plus a SEO campaign can take six to twelve months to show any page one results.
Even after that, SEO requires constant work to keep your rankings. After all, competition for page one rankings is very high.
That’s where PPC advertising comes. PPC is a great option for urology clinics who want new paatients. In some cases, your PPC campaign can yield results within hours of your ads being up and running. It’s for people who want patients right away.
Have a look at this:
See these three things at the top of the page?
Those are PPC ads through the Google AdWords platform.
We can get your clinic to show at the top of Google and here’s the best part, PPC stands for pau per click. Which means you only pay once someone clicks on your ad.
If someone doesn’t search and read your ads without clicking on it, you don’t have to pay anything.
That’s a lot better than TV or radio ads that just cost you money regardless.
So how many patients will actually looking at your ad?
Well our pay-per-click strategy starts with our PPC experts doing deep keyword research.
This helps us figure out what specific Google searches we want your ad to show for.
For example, if you own an Austin-based urology clinic, your ad should show when someone searches for a urology clinic in Austin. This is called targeted advertising and it will help you get tremendous results. After all, we’ve been doing it for quite some time now and helped 1000s of businesses and medical clinics worldwide.
Frequently Asked Questions About Urology Marketing
All it takes is 3 steps. Get on GMB, set up a website and immediately start with PPC. You can figure everything out yourself or you can contact us and skip any 'testing' or the learning curve that comes with it.
Yes for sure. Not just your business listing but your website too.
Just like SEO for anything. Six to twelve months at the very least.
Most say Google Adwords but for some, it could be Facebook ads as well. It all depends on the location of your clinic itself.