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Dermatology Marketing Ideas and Strategies
Dermatology Clinic Advertising
As a dermatologist, you know that people generally know who you are and the work you do. You’re the skin expert: the person they go to when they have a strange mole or need to treat a cyst. But do your patients, and prospective patients, know the breadth of what you offer?
If you’re starting to market your clinic online, one of the first things you need to do is make your clinic discoverable—not just discoverable to any user, but discoverable to users looking specifically for you. After all, what does branding yourself as a dermatologist mean to the common internet browser? Not much. What you need is to claim your business on Google My Business.
With a Google Business Profile, you can add your hours of operation, photos of your business, your website, collect reviews from users, and even answer questions people may have about your services. Did we mention it’s completely free and takes no time at all to set up? When your business listing is polished and up-to-date, you build more trust with your searchers.
Your searchers are looking for a reputable expert in their field, someone they can look to for answers to all their daunting questions. And there is no better way to build that relationship than to make a good first impression.
Dermatology SEO Marketing
So, in addition to creating a Google Business Profile, perhaps your clinic is discoverable in the real world. You have signs, you’ve bought space on a billboard, and if you’re in a commercial lot, maybe you’ve even put your name on the store directory where your prospects can see it driving by. But can they see every service you’re offering?
When searchers find clinics that offer specific services near them, Google also checks your website to see if the service is mentioned. Being discoverable isn’t just about how much is visible in your first impression, it’s about how much data is on your website. Which brings us to our next topic: search engine optimization.
Optimizing your website for the search engines means that you’re making your website’s content as discoverable for search engines as possible. It can be tricky, but by using the right phrases on the right pages, your website might just rank first for the key phrases that your patients are searching to find you.
This means you don’t just need a website for your practice; you need a website regularly updated to give searchers faith that your clinic is an active business and valuable source of information. If you create content about a variety of more specific topics that are still related to dermatology there are two big benefits. One, you’re more likely to stand out to the users searching for this topic because there are fewer results as fine-tuned as yours. And, two, you’re more likely to find the exact prospects you’re looking for because they are searching for more specific keywords.
Dermatology PPC Services
Having an established presence digitally is a great start to building your marketing campaign online, but just how long does it take to build that type of ranking on Google.
Unfortunately, it takes consistent, hard work to rank organically. While the payoff is immense if you do rank first, it is a huge time commitment and takes deep knowledge of search engine algorithms to do correctly.
However, it’s not the only way to give your digital marketing efforts a boost. No matter how much you do to your website, search engine optimization will only take you so far, and at some point you may hit a ceiling.
If you want to see even bigger results, you’ll have to pay to play. You need to explore pay-per-click advertising on big networks such as Google AdWorks and Facebook ads to make sure your content will be seen by prospective patients.
There’s never been a better time to put targeting ads in front of people who you know are in the market for your service. Pay-per-click advertising puts your content in front of people who are most likely to click, these systems do have more sophisticated levels of targeting and optimization that you can modify yourself.
However, we recommend leaving this to digital marketing experts to monitor this closely and analyze it for you.
Frequently Asked Questions About Dermatology Marketing
The best way to market your dermatology clinic is by following our proven three step system. Many clinics have gained tremendous success and we encourage you to check out our case studies.
This is actually the first step when it comes to marketing your dermatology clinics so we highly recommend it.
SEO is a long term solution so it usually takes months.
You should try both and see which one works best for you.