News & Insights

Your home for information, insight, and inspiration that will help you take your clinic to the next level.

The Latest In Healthcare Marketing And Practice Growth Strategies

increase income
Mar 25 2020
A good entrepreneur needs to know their numbers, their financial income, their financial goals in order to increase income. It may seem like an invasive question at first, “How much money do you make?” However, a good marketing strategist and business owner should know exactly what their current situation is and their goal. The reason […]
make more money
Mar 17 2020
Determining your skillset is pivotal to your success and earning the living you want, you just need to focus on what it is that will make you more money. Making more money, it’s a universal goal for so many, don’t you agree? However, it’s not always easy for many and we have pinpointed it to […]
Google EAT algorithm_invigoMEDIA
Mar 4 2020
There is much discussion around Google EAT affecting websites, particular health, and wellness. Learn how to make the EAT Algorithm better work for you. Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened […]
Marketing automation
Feb 26 2020
Marketing automation solutions are pivotal to growing your business and freeing up your time to do what you do best. While some so-called experts encourage people to rely solely on SEO (search engine optimization), referrals, or direct mail marketing to build their customer base, the truth is that if you want your business to skyrocket, […]
Sep 27 2019
The world of marketing moves fast, and that couldn’t be more true in the age of digital marketing. Just when you think you’re caught up on the latest trends, everything changes once again, and you’re back where you started. Unless you’re a marketing wiz, you’re likely bewildered by it all. Let’s be real: you’re spending […]
Sep 4 2019
How often have you been multitasking only to need to search for something online and don’t have a free pair of hands? Thanks to voice search, now you can multitask and search – as can your patients. According to reports, most people would prefer to use voice search to look up something, anyway, as opposed […]
Jun 22 2019
As the year rolls along, many medical practices are finding themselves stretched thin in regards to time and resources. Medical practices today have a lot on their plates, and there is a lot that goes into growing the business. In a world of digital content, patient interactions, new therapies and procedures, and new discoveries, many […]
Jun 16 2018
A Unique Value Proposition, also commonly known as a UVP, is a fundamental aspect of successful business marketing in today’s competitive market.  It lets visitors and potential patients know what you do or have to offer, how you can help them with their problem, and it implies why you are better than your competition. Without […]
May 25 2018
Have you ever stopped to consider how branding impacts your everyday decision making? Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Any doctor will appreciate that. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly […]

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