News & Insights

Your home for information, insight, and inspiration that will help you take your clinic to the next level.

The Latest In Healthcare Marketing And Practice Growth Strategies

Sep 27 2019
The world of marketing moves fast, and that couldn’t be more true in the age of digital marketing. Just when you think you’re caught up on the latest trends, everything changes once again, and you’re back where you started. Unless you’re a marketing wiz, you’re likely bewildered by it all. Let’s be real: you’re spending […]
Sep 4 2019
How often have you been multitasking only to need to search for something online and don’t have a free pair of hands? Thanks to voice search, now you can multitask and search – as can your patients. According to reports, most people would prefer to use voice search to look up something, anyway, as opposed […]
Jun 22 2019
As the year rolls along, many medical practices are finding themselves stretched thin in regards to time and resources. Medical practices today have a lot on their plates, and there is a lot that goes into growing the business. In a world of digital content, patient interactions, new therapies and procedures, and new discoveries, many […]
Jun 16 2018
A Unique Value Proposition, also commonly known as a UVP, is a fundamental aspect of successful business marketing in today’s competitive market.  It lets visitors and potential patients know what you do or have to offer, how you can help them with their problem, and it implies why you are better than your competition. Without […]
May 25 2018
Have you ever stopped to consider how branding impacts your everyday decision making? Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Any doctor will appreciate that. Generating media exposure is an often overlooked or underutilized tool in medical marketing, particularly […]
May 7 2018
How and Where Doctors Should Focus on Reputation Management All doctors understand how reputation impacts their practice. From keeping patients to attracting new ones, reputation management has always been crucial. Today, however, the internet has significantly up-ended traditional norms of doctor-patient engagement, introduced comparison healthcare shopping to the public, and put a whole new emphasis […]
patient reviews
Mar 26 2018
Why Online Patient Reviews Matter to Your Practice All doctors understand the role that reputation plays in attracting new patients to their practices. But not all doctors realize today’s impact of online sites that invite patient reviews. Love them or hate them, these sites are here to stay and they are influencing how new patients […]
cro
Mar 26 2018
Conversion Optimization: Is Your Site Working for You in Getting New Patients? Does merely reading the words “conversion optimization” cross your eyes or make your heart freeze? You aren’t alone. There are plenty of doctors and office managers who avoid the topic of conversion rate optimization (CRO) the same way parents avoid giving “The Talk” […]
Mar 16 2018
One of the best and easiest ways to form a connection with someone is to find common ground and the more effective way to do this is with a story. It is how we communicate and form the basis for many relationships- storytelling how the human brain is wired and designed to communicate. We are […]

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