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Neurological marketing, also known as neuromarketing, is a field of marketing research that combines neuroscience, psychology, and marketing principles to study and understand consumers‘ behavior and decision-making processes. We’ll explain the role of neurologists in diagnosis and treatment, understanding the anatomy of the nervous system, common symptoms and conditions, and when to seek a referral […]

Radiology is a specialized medical field that utilizes medical imaging techniques to diagnose and treat various injuries and diseases. The medical imaging technologies that fall under radiology include X-rays, CT scans, MRI, ultrasound, and nuclear medicine.  Did you know the invention of X-ray technology by Wilhelm Conrad Roentgen in 1895 revolutionized medicine? Radiology is particularly […]

Digital marketing refers to the use of digital channels and technologies to promote products, services or brands to a targeted audience. It involves a range of online tactics and strategies that businesses use to engage with customers and generate leads, conversions and sales. In this article, we will explore the role of a digital marketer […]

Your medical practice depends on patients; therefore, finding the right target audience market is crucial to enhancing your patient acquisition strategy. You can’t please everyone, and many family medical offices make the error of marketing too broadly. In primary healthcare, the word “family medicine” tends to refer to everyone from the newborn to the great-grandparent, […]

The COVID-19 pandemic has changed the healthcare landscape forever. It has forced healthcare marketers to find new ways to engage with their audience, and people are spending more time online than ever before. The increased engagement with digital health resources will continue long after the pandemic. It has changed how people think about their health […]

With a growing number of the modern patient population turning to the Internet for almost everything they need, including healthcare, the online reputation of medical practices and providers is a delicate issue that requires constant work and strategic management. Otherwise, a minor misunderstanding can become a major disaster due to a modern patient’s power with […]

Developing a strong referral network is critical to ensuring the success of your medical practice. Patient acquisition and retention are vital to increasing your medical practice’s revenue. In addition to advertising and connecting with insurance agencies, establishing a reliable referral network is an excellent way to bring in new business. However, as healthcare practices merge […]

Healthcare content is a type of content used to educate patients and healthcare clients. It’s often written or guided by medical professionals or experts in other areas related to health and wellness. This content can include information about healthcare topics, services, products, news, and other related topics. Healthcare content can help you improve your website […]

It’s no secret that marketing is one of the most important aspects of any business. This is especially true in a competitive field such as Obstetrics and Gynaecology practices. If you aren’t marketing effectively, you’re may find it difficult to stand apart from your competition. So, how can your practice stand out in the crowd? […]