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Category: Healthcare Marketing Success

5 Tips to Grow your Healthcare Practice in Recession

5 Tips to Grow your Healthcare Practice in Recession Growing Healthcare Practice with Recession

In a recession, healthcare service providers may be tempted to cut marketing budgets. However, with so many competing options for consumers’ healthcare dollars, this is the last thing you want to do if you want to grow your healthcare practice. In fact, it’s even more important than usual to stay visible and communicate with patients […]

How to Use Social Proof for Med Spa Marketing

How to Use Social Proof for Med Spa Marketing vlogger working for online marketing

The foundation of any good relationship is trust. Such is the case for the bond between medical spas and their clients. If you want more people to visit your website and become clients then it’s only right that you show social proof across all of your med spa marketing platforms. In a nutshell, social proof […]

6 Ways to Boost Your Medical Landing Pages

6 Ways to Boost Your Medical Landing Pages Medical Landing Pages

Tips for better medical landing pages to increase online conversions. Effective medical landing pages are a crucial element of a successful online marketing campaign. While pay-per-click (PPC) advertising does a good job of attracting online users, it is the landing page that converts them into patients for your practice. The more landing pages you have, […]

7 Tips for Effective Healthcare Email Marketing Messages

7 Tips for Effective Healthcare Email Marketing Messages

Prevent healthcare email marketing mistakes with this checklist Sending healthcare email marketing messages to hundreds or even thousands of people can be a little intimidating at times. You know that there’s nothing you can do after sending an email with errors. Sending a “correction email”  may seem like a quick fix but it can be […]

5 Fast Ways to Ensure Link Building for Healthcare Services

5 Fast Ways to Ensure Link Building for Healthcare Services happy senior woman and caregiver

Why Healthcare Providers Should Invest in Link Building for SEO It has become more important for healthcare providers to invest time and resources in search engine optimization (SEO). One of the sure ways to improve your SEO strategy is by investing in link building for healthcare. Backlinks or link building refers to the practice of […]

5 Tips for Dental Facebook Marketing Success

5 Tips for Dental Facebook Marketing Success close up woman tooth

It may be a surprise to hear that Facebook is still the most widely used social media platform in the United States. Even with worthy contenders such as Instagram and TikTok, Facebook still reigns supreme. In fact, a 2021 report showed that 70% of Americans used Facebook every single day. It would therefore be remiss […]

Should Your Practice Go Phygital?

Should Your Practice Go Phygital?

Every few years we coin words and phrases that are then added to dictionaries, making them official. The word “Phygital” is a recent example. It refers to the merging of the words physical (PHY) and digital (GITAL). It’s the integration of physical and digital to enhance the customer experience. Brick-and-mortar businesses represent the physical aspect […]

Why Does Your Practice Need Healthcare Social Media Marketing?

Why Does Your Practice Need Healthcare Social Media Marketing? Marketing strategy concept

As the operator of a medical practice, you may agree that social media is no longer optional for all businesses. You’re probably thinking, my competitors all have social media accounts, therefore it makes sense for my practice to sign up too. But have you ever wondered why your practice needs healthcare social media marketing? For […]

Pros of Hiring a Medical Marketing Agency vs In-House

Pros of Hiring a Medical Marketing Agency vs In-House Business Marketing Team Discussion Corporate Concept

Who should you hire to market your practice – a medical marketing agency or an in-house marketing team? Some may argue that hiring in-house is more efficient in yielding marketing success. This is understandable – the in-house team knows your brand intimately. They also don’t have to cater to other practices. While that’s a compelling […]