Marketing for Orthodontists
Orthodontic Marketing
Creating a Pipeline of Smiles.
Your practice creates confident, life-changing smiles. We design marketing that connects with families and adult patients, showcases the artistry and precision of your work, and makes your practice the most sought-after choice for orthodontic care in your community.
We Understand
Marketing a Orthodontist Practice is Different.
You're not just straightening teeth; you're shaping self-esteem in a process that requires a significant investment of time and trust from a family. This demands a marketing approach that is visually compelling, highly trustworthy, and speaks to both the parent's logic and the patient's desire for a beautiful result.
Communicating Value Over Price
Competing against mail-order aligners and corporate dental chains by clearly demonstrating the superior safety, quality, and lifelong value of specialist-led care.
Connecting with Parents and Patients
Crafting a message that reassures a parent about their investment while also exciting a teen or adult patient about the transformative journey ahead.
Generating Consistent New Starts
The critical challenge of keeping your consultation schedule full and converting those consultations into treatment starts to ensure practice growth.
See How Top Orthodontists Achieve Record New Starts
Schedule your free strategy demo with an orthodontic marketing expert!
The Solution
A Smile-Driven Strategy to Grow Your Practice.
We build a complete marketing system designed to attract your ideal patients, showcase your stunning results, and fill your chairs with new starts for braces and Invisalign®.
Dominate Your
Local Market
Local Market
Our Solution
Become the #1 Orthodontist in Your Town — Through expert SEO, we ensure your practice dominates the search results when families look for 'orthodontist near me,' 'braces for kids,' or 'Invisalign [City].'
High-Energy
Lead Generation
Lead Generation
Our Solution
Showcase Your Smile Transformations — We help you create a powerful portfolio of before-and-after photos and video testimonials, providing the ultimate social proof that you deliver incredible, life-changing results.
Build Your
Digital Community
Digital Community
Our Solution
Automate Your Dentist Referral System — We create easy-to-use digital referral tools and targeted outreach campaigns to make your practice the path of least resistance for busy dentists.
Cultivating Digital
Trust & Reputation
Trust & Reputation
Our Solution
Attract High-Value Adult & Teen Patients — We design specific campaigns for your most profitable services, whether it's adult Invisalign® patients or complex Phase 1 cases, to attract the exact patients you want.
Social Proof & Results
Results You Can Feel.
Strategy is nothing without results. We deliver measurable growth that allows your business to thrive for the long term.
The Challenge
An orthodontic practice was seeing a rise in consultations but a drop in conversions, losing potential adult patients to direct-to-consumer aligner brands.
Our Strategy
We launched a targeted 'Adult Invisalign' campaign featuring video testimonials from happy adult patients. We heavily promoted their stunning before-and-after gallery on Facebook and Instagram to showcase the quality of a specialist's work.
The Results
50%
Increase in Adult Patient Starts
#1
Google Ranking for 'adult orthodontist [City]'
15%
Increase in Case Acceptance in 6 Months
Data
Healthcare Marketing FactsThat Matter
93%
of all customer journeys begin with an online search.
75%
of people judge a company's credibility based on its website design.
88%
of consumers trust online reviews as much as a personal recommendation.
Your Toolkit
Your Complete Orthodontic Marketing Toolkit
We integrate the right tools to build your custom growth plan.
Local & Family-Focused SEO
Social Media Marketing (Meta)
High-Impact Video & Photo Content
Paid Ad Campaigns (Lead Generation)
Website & Booking Funnel Optimization
Email & SMS Retention Marketing
FAQ
Your Digital Marketing Questions, Answered
How do we compete with SmileDirectClub and other mail-order aligners?
You compete on safety and expertise. Your marketing must highlight the risks of DIY orthodontics and the immense value of an in-person specialist overseeing treatment. Use testimonials and educational content to prove that a healthy, lasting smile requires a doctor, not just a box.
How can we attract more adult patients?
By speaking directly to their lifestyle and concerns. Your marketing should focus on the discretion of clear aligners, the flexibility of financing, and the professional confidence a great smile provides. Target them on platforms like Facebook and Instagram with messaging that addresses their specific goals.
How do we get more referrals from local dentists?
Make it effortless and build a real relationship. A simple, one-click online referral form is non-negotiable. Beyond that, a digital newsletter, occasional check-ins, and showcasing your shared patient successes will keep you top-of-mind.
Our website feels dated. Is it really hurting our new patient numbers?
Absolutely. Parents are evaluating a $6,000+ investment in their child's health. An old, clunky website communicates outdated technology and a lack of attention to detail. Your digital 'front door' must be as modern, clean, and impressive as your physical practice to earn that trust.
Ready to Create More Life-Changing Smiles? ?
You focus on crafting perfect, confident smiles that last a lifetime. We'll handle the marketing that keeps your new patient schedule full.