Marketing for PT Practices
Physical Therapy Marketing
Accelerating Patient Recovery.
Your practice restores movement, relieves pain, and helps patients get back to the lives they love. We create patient-focused marketing strategies that build trust, demonstrate your expertise, and connect you with individuals in your community actively seeking relief and recovery.
We Understand
Marketing a Physical Therapy Practice is Different.
You're not just providing exercises; you're a hands-on partner in a patient's recovery journey. This requires a marketing approach that builds trust, communicates value, and motivates patients to choose you for their care.
Becoming the First Choice for Recovery
Cutting through the noise of chiropractors, massage therapists, and 'just rest' advice to establish your practice as the expert, evidence-based solution for pain and injury.
Building Beyond Physician Referrals
Developing a strong brand that attracts high-value direct access patients, giving you more control over your schedule and patient pipeline.
Communicating the Value of Expert Care
Clearly showing patients why a full plan of care with a skilled therapist is superior to simply finding exercises on the internet, ensuring they stay committed to their treatment.
See How Top PT Practices Are Filling Their Schedules
Schedule your free strategy demo with a physical therapy marketing expert!
The Solution
A Results-Driven Strategy to Get Patients Moving.
We design a patient attraction system that establishes you as the trusted local expert for recovery. Our strategy makes your practice the obvious choice for patients who want to move better and live pain-free.
Dominate Your
Local Market
Local Market
Our Solution
Become the Go-To Clinic for Pain & Injury — Through expert local SEO, we ensure your practice ranks at the top when patients search 'physical therapy for back pain,' 'sports injury clinic near me,' or 'PT for shoulder pain [City].'
High-Energy
Lead Generation
Lead Generation
Our Solution
Content That Empowers and Educates — We create valuable resources—from videos of preventative exercises to blogs on recovering from common injuries—that position you as a leading authority and trusted guide.
Build Your
Digital Community
Digital Community
Our Solution
Showcase Your Patient Success Stories — Our reputation management system helps you generate a stream of powerful reviews from happy patients who share how you helped them get back to running, golfing, or playing with their grandkids.
Cultivating Digital
Trust & Reputation
Trust & Reputation
Our Solution
Capture More Direct Access Patients — We build marketing funnels that attract and convert patients directly from your website and social media, establishing you as their first point of contact for musculoskeletal issues.
Social Proof & Results
Results You Can Feel.
Strategy is nothing without results. We deliver measurable growth that allows your business to thrive for the long term.
The Challenge
An excellent private PT practice was losing direct access patients to a large orthopedic group that dominated local search.
Our Strategy
We launched a 'Get Back to Running' content series on their blog and social media, featuring injury prevention tips and therapist interviews, supported by targeted ads to local running clubs.
The Results
40%
Increase in Direct Access Patient Bookings
#1
Google Ranking for 'runner's knee treatment [City]'
Fully Booked
First Running Injury Prevention Workshop
Data
Healthcare Marketing FactsThat Matter
93%
of all customer journeys begin with an online search.
75%
of people judge a company's credibility based on its website design.
88%
of consumers trust online reviews as much as a personal recommendation.
Your Toolkit
Your Complete Physical Therapy Marketing Toolkit
We integrate the right tools to build your custom growth plan.
Physical Therapy & Local SEO
Social Media Marketing (Meta)
High-Impact Video & Photo Content
Paid Ad Campaigns (Lead Generation)
Website & Booking Funnel Optimization
Email & SMS Retention Marketing
FAQ
Your Digital Marketing Questions, Answered
How can my PT practice get more direct access patients?
By becoming the answer to their questions online. When someone searches 'What to do for nagging back pain,' you need to have content (a blog or video) that provides value. This builds trust and positions you as the expert they should see directly, without needing a doctor's referral first.
How do we compete against large hospital systems or orthopedic groups?
You compete by highlighting your personal touch and specialized expertise. Market your one-on-one care, your friendly clinic environment, and your specific successes with certain conditions. Positive patient reviews are your most powerful weapon against larger, more impersonal institutions.
How do we get more online reviews from our patients?
The best time to ask is when they've successfully completed their plan of care and are feeling great. An automated system that sends a simple, direct link via email or text at the point of 'graduation' makes it incredibly easy for happy patients to share their positive experience.
Why isn't our website bringing in new patients?
Most PT websites are too clinical and fail to show the human side of recovery. If your site doesn't feature warm photos of your team, success stories from real patients, and clear calls-to-action on every page, it won't inspire a person in pain to take the crucial step of booking an evaluation.
Ready to Help More People Get Back to Active Life? ?
Focus on providing the expert, hands-on care that gets your patients back in the game. We’ll handle the marketing that keeps your schedule full of people ready to recover.