Marketing for Foot/Ankle Clinics
Podiatry Marketing
Putting Your Best Foot Forward.
Your practice relieves pain, restores mobility, and gives patients their active lives back. We create marketing that connects with individuals seeking relief, establishes you as the premier expert in foot and ankle care, and drives a consistent flow of high-quality patient appointments.
We Understand
Marketing a Podiatry Practice is Different.
Patients are looking for a definitive solution to their pain and a clear path back to their daily activities. This demands a marketing approach that conveys deep expertise, builds confidence in your treatment plans, and provides tangible proof of your results.
Attracting High-Value Patients
Moving beyond routine care to attract more complex and profitable cases like bunion surgery, plantar fasciitis, custom orthotics, and diabetic foot care.
Building Trust for Surgical Procedures
Alleviating patient anxiety around procedures like bunionectomies or hammertoe correction, giving them the confidence they need to move forward with treatment.
Standing Out as the Foot & Ankle Specialist
Differentiating your practice from general orthopedists, physical therapists, and other podiatrists to become the recognized authority in your community.
See How Leading Podiatrists Keep Their Practices Growing
Schedule your free strategy demo with a podiatry marketing expert!
The Solution
A Results-Driven Strategy to Grow Your Practice.
We develop a comprehensive marketing system that highlights your expertise, builds patient trust, and drives appointments for your most valuable services. Our strategy makes your clinic the obvious choice for foot and ankle care.
Dominate Your
Local Market
Local Market
Our Solution
Dominate Local Search for Foot & Ankle Pain — Through expert medical SEO, we ensure your practice ranks at the top when patients search 'podiatrist near me,' 'bunion surgeon [City],' or 'plantar fasciitis treatment.'
High-Energy
Lead Generation
Lead Generation
Our Solution
Showcase Your Patient Success Stories — Our reputation management system helps you generate powerful testimonials from patients who are now pain-free, providing the crucial social proof needed to earn trust for surgical and long-term care.
Build Your
Digital Community
Digital Community
Our Solution
Build Your Physician Referral Engine — We create streamlined digital tools and outreach campaigns that make it easy for doctors to refer patients for diabetic foot management, sports injuries, and post-op care.
Cultivating Digital
Trust & Reputation
Trust & Reputation
Our Solution
Educate and Convert High-Value Patients — We design targeted campaigns and content around specific treatments like shockwave therapy, laser treatments, or custom orthotics to attract patients actively seeking these solutions.
Social Proof & Results
Results You Can Feel.
Strategy is nothing without results. We deliver measurable growth that allows your business to thrive for the long term.
The Challenge
A podiatry practice was struggling to attract surgical candidates, with their schedule filled primarily by low-revenue routine care appointments.
Our Strategy
We created an in-depth 'Bunion Surgery Guide' on their website, complete with a video from the doctor and before-and-after photos. This was supported by a targeted Google Ads campaign for people searching for bunion treatment options.
The Results
70%
Increase in Surgical Consultations
#1
Google Ranking for 'bunion surgery in [City]'
↑ Revenue
Increase in Average Revenue per Patient
Data
Healthcare Marketing FactsThat Matter
93%
of all customer journeys begin with an online search.
75%
of people judge a company's credibility based on its website design.
88%
of consumers trust online reviews as much as a personal recommendation.
Your Toolkit
Your Complete Podiatry Marketing Toolkit
We integrate the right tools to build your custom growth plan.
Local & Medical SEO
Social Media Marketing (Meta)
High-Impact Video & Photo Content
Paid Ad Campaigns (Lead Generation)
Website & Booking Funnel Optimization
Email & SMS Retention Marketing
FAQ
Your Digital Marketing Questions, Answered
How can our practice attract more surgical patients for bunions or hammertoes?
By building undeniable trust through education. Your website must have dedicated pages for each procedure, featuring surgeon videos, before-and-after galleries, and patient testimonials. This detailed information reassures anxious patients and proves your expertise.
How do we get more diabetic foot care referrals from other doctors?
Be the easiest and most reliable choice. Your website needs a simple online referral form and a clear 'For Physicians' section. Proactive outreach with educational materials on preventative care solidifies you as the expert partner for endocrinologists and PCPs.
We want to see fewer routine cases and more high-value patients. How?
Your marketing must target what you want to attract. Focus your website content, SEO strategy, and advertising budget on high-value conditions like plantar fasciitis, sports injuries, and surgical corrections. You will attract the patients you speak to.
Our website is 10 years old. Does it really impact patient acquisition?
Critically. A person in pain is searching for a modern, competent, and trustworthy expert. An outdated or broken website communicates the exact opposite. It's your digital front door, and if it's uninviting, patients will walk away to a competitor without a second thought.
Ready to Help More Patients Get Back on Their Feet? ?
You focus on providing the expert care that relieves pain and restores lives. We'll handle the marketing that keeps your practice strong and growing.