Driving New Patient Growth
with Digital Campaigns
Whether you’re a specialty clinic seeking to attract more patients or ready to shift from traditional marketing to digital, this case study shows how Optimal Sleep and Weight Loss Clinic partnered with InvigoMedia to achieve measurable online growth—backed by real results, not promises.
By the Numbers
Impact at a Glance
All figures represent actual results achieved through InvigoMedia’s digital strategy.
+30
Patient conversions from Google Search Ads in 3.5 months
67%
Increase in website users over 90 days
5.78%
Click-through rate on Google Ads
8.2%
Click-through rate on Meta Ads
What We Found
Recognizing the Need for Change
Optimal Sleep and Weight Loss Clinic offered FDA-approved, individualized treatments for sleep disorders and weight loss, but struggled to attract new patients. Years of traditional marketing had reached a plateau, and the clinic was ready to invest in a digital-first approach to reach more people online
We assessed the clinic’s unique strengths and patient needs to tailor our approach.
Reviewed the website, online listings, and existing marketing channels to identify missed opportunities.
Monitored ad performance, adjusted targeting, and refined messaging to maximize conversions and minimize cost.
Results at a Glance
Google Search Campaign: Conversions 30
Meta Ads Web Registrations 13
Website Analytics: Users +67.2% and New Users +67.7%.
Engage & Nurture
What Made the Difference?
- Strategic paid ad campaigns targeting high-intent patients
- Data-driven optimization for cost-effective lead generation
- Enhanced website experience to support conversions
- Consistent, educational messaging to build trust
What We Found
Lessons for Specialty Clinics
Actionable insights to help your clinic grow with clarity, confidence, and a custom strategy.
01
Key Takeaway
Shifting from traditional to digital marketing can unlock rapid growth
02
Key Takeaway
Paid ads, when targeted and optimized, drive measurable patient conversions
03
Key Takeaway
Continuous performance tracking ensures ongoing improvement
Ready to See Your Practice's Potential?
Let's discuss your goals. We'll provide a complimentary analysis of your current marketing and a clear, actionable
proposal for growth. No pressure, just possibilities.
proposal for growth. No pressure, just possibilities.