8 Types of Healthcare Emails to Boost Engagement Email continues to be a solid mode of communication, even in the age of social media and mobile apps. Unlike other modes of communication, it takes less effort on your part to build a list of contacts. When patients sign up to receive emails from you, they […]
Why Does Your Practice Need Healthcare Social Media Marketing?
As the operator of a medical practice, you may agree that social media is no longer optional for all businesses. You’re probably thinking, my competitors all have social media accounts, therefore it makes sense for my practice to sign up too. But have you ever wondered why your practice needs healthcare social media marketing? For […]
How to Scale Your Medical Practice
As a physician who owns a medical practice, you not only work as a doctor but also as the CEO, business manager and marketing specialist. Perhaps you also have a small team with each employee wearing many hats. The workload may be manageable in the beginning but as you attract more patients you will need […]
Don’t Forget the Human Connection
Balancing Digital Strategy and Human Connection in Marketing In marketing, we often have to create strategically, while still adding an element of creativity. In doing so, the target audience is, and should be, in mind. While doing all that, we can’t forget the human connection and taking a human angle to everything we do. The […]
Do I Need To Worry About Online Reviews or Reputation?
Online Reviews & Reputation: Importance of Reputation Management Truth be told, your online reputation can make or break your business, as well as any other marketing efforts you put forward. You want to not only appear in searches and be known in the community for offering these services, but you want to uphold a standard […]
Why You Should Contact Your Customers
Customer Retention: Importance of Contacting Your Existing Customers To contact your customers or not…that is the question (not really, you should definitely be doing this!). This is such an important, and sometimes overlooked, necessity for a successful business. Contact Your Customers Regularly Keeping in contact with your customers is vital, particularly for businesses that rely […]