If you are a chiropractor or running your own busy chiropractic practice, you already know how people’s perception of chiropractors has evolved throughout the years. From what was considered more of an “alternative” to traditional science, today chiropractors are well respected and in more demand than ever before.
Chiropractic Marketing Ideas and Strategies
Here are some tips to help you get clients faster than applying the Gonstead technique.
Who is your average patient? What do they do for a living? Where do they work? If your current patients fit within a broad range, then focus on the ones that make you the most money.
For example, if 70% are women, 30% are men, but the ladies end up paying you more, find out everything you can about them and create your very own customer avatar.
What kind of issues do most have, where do they hang out?
Ask your own client’s such questions and really drill down on your ideal customer type. The better you know your patient, the more you can help them.
Don’t tell your patients why going to a chiropractor is good for them. Most people are well aware of the benefits of stretching, etc.
Help them truly “understand” it.
Go deep with your patients . . . help them learn the “why” behind what you do and how it can help them.
Especially in the long term.
Share the long term benefits of consistent chiropractic treatments and so on. Once they understand the “long term” benefits of having a chiropractor, your practice will literally be packed with customers.
Studies show the majority of potential patients first go online to do a tad bit of research. It is only after they’ve been ‘pre-sold’ that they take action by walking into a practice.
Capture these prospects right away by making your online presence ‘content’ heavy. Put out case studies, guides, recent results, testimonials, and the list goes on.
Show them you love what you do and bottom line, are great at it. In due time, you’ll naturally start attracting your ideal patients.
A website is a must these days so make sure your online presence is there.
The amount of videos on youtube of chiropractors in action is rapidly increasing. If you can show people what you do, it will help you create instant trust.
So grab that camera (Make sure you have your patient’s permission) and start showing your expertise to the rest of the world.
This is also a great way to start attracting national or even international clients.
Chiropractic PPC Services
One of the most popular and fastest ways to grow your practice is by using Facebook.
After all, it’s all about digital marketing and social media these days anywys.
In fact, facebook marketing for chiropractors is one of the things we specialize in as well.
Creating targeted ads that convert and then optimizing them further will help you create an ongoing source of targeted chiropractic leads.
The longer you run these ads, the more your ROI cost will decrease (Due to the ongoing tweaking and optimizing).
It’s fair to say that no matter what business you’re involved in, relationships matter the most.
These days, you can use online tools like email marketing to really establish trust with your potential patients. By sending weekly or monthly newsletters about what’s going on and how you can help them, you can really cultivate some serious trust within your circle of patients.
The best part about this technology is you can automate the entire process by using something called autoresponders.
Accept The Competition
Let’s face it. Chiropractic is a tough business. Competition is really high but that doesn’t mean you can’t make your mark. Always be thinking about how you can differentiate yourself.
What makes you different than the other chiropractic on the block? Highlight that difference in every area of your marketing.
In the beginning, your customers aren’t going to come from other cities any time soon.
Unless you have your existing patients tooting your horn, don’t worry about targeting other cities at the moment.
Using your customer avatar further drill down. Where does my clientele hangout? Can I create relationships with these businesses or some kind of joint venture?
Think about how you can work with companies where your clientele hangs out at.
The chiropractic industry is a ‘people’ industry. Your patients or clients need to like you and trust you for any kind of business to take place. This is a given. If you are not good at what you do, forget about word of mouth marketing. However, if you are exceptional, your clients would love to share their results with their friends, neighbors, and others.
Hand out your business cards to anyone who absolutely loved your service. Offer them discounts or add additional value to their current deal with you. This way, they’ll be even more enticed to share what you have to offer.
In some cases, referral marketing might just be the only thing you need to keep your practice growing.
So if the music is good, do toot your own horn.
Keep Your Existing Clients
Have you heard of the saying “You build a business on repeat customers”? That’s exactly what you need to do with your chiropractic practice.
Keep your current clientele happy and they’ll keep coming back. What does that mean from a business point of view? Ongoing cash flow or in other words, you’ll stay in business for a long time.
Are you listed on Google Places, Yelp or other local review sites? These days, social proof can make or break you. Make sure you get your clients to leave positive reviews for you (If they had a great experience in the first place) and that will help establish some serious reputation for your business.
Offer Additional Services
Most chiropractors often only offer a few sets of services and treatments. Is there something you can offer that is not being done by other chiropractors in your vicinity?
This simple tip will help you not only stand out but also generate additional revenue.
Add Video Testimonials
Getting people to write about you is one thing but videos can really help you convert. If your patient had an amazing experience, most likely they would love to share it with people they know.
Take this opportunity and get your clients to leave a fun video testimonial for you. Try to get this right after their treatment so you can get the most genuine testimonial possible.
It seems like video is where everything is headed anyways so start using it.
Frequently Asked Questions About Chiropractic Marketing
One of the most toughest medical clinics to market out there is a chiropractic clinic. Why? One word . . . competition. There are just too many of them in any given city. However, we've consistently used our 3 step process and established several successful chiropractic medical clinics. To get some quick results, try creating a business profile on Google and then get started with PPC and SEO.
Well if there is any place where you should be (At least initially) that's on Google My Business. It's free but that doesn't mean you won't get quality leads. So take some of the best pics of your chiropractic practice, get all the business details together and add your chiropractic practice to GMB.
Well, you better grab a cup of coffee. In fact, grab a few because as awesome as SEO can be, it does take time. Perhaps 7-9 months if not longer (Especially if you don't have a website already).
We don't recommend pay per lead as much as we recommend pay per click. When it comes to chiropractic leads, you don't know where they are coming from. However, when it comes to pay per click services, the clicks are yours and so are the leads. Basically, you're in control.