Prevent healthcare email marketing mistakes with this checklist Sending healthcare email marketing messages to hundreds or even thousands of people can be a little intimidating at times. You know that there’s nothing you can do after sending an email with errors. Sending a “correction email” may seem like a quick fix but it can be […]
Tag: health marketing
8 Types of Messages for Healthcare Email Marketing Success
8 Types of Healthcare Emails to Boost Engagement Email continues to be a solid mode of communication, even in the age of social media and mobile apps. Unlike other modes of communication, it takes less effort on your part to build a list of contacts. When patients sign up to receive emails from you, they […]
5 Fast Ways to Ensure Link Building for Healthcare Services
Why Healthcare Providers Should Invest in Link Building for SEO It has become more important for healthcare providers to invest time and resources in search engine optimization (SEO). One of the sure ways to improve your SEO strategy is by investing in link building for healthcare. Backlinks or link building refers to the practice of […]
Should Your Practice Go Phygital?
Every few years we coin words and phrases that are then added to dictionaries, making them official. The word “Phygital” is a recent example. It refers to the merging of the words physical (PHY) and digital (GITAL). It’s the integration of physical and digital to enhance the customer experience. Brick-and-mortar businesses represent the physical aspect […]
Why Does Your Practice Need Healthcare Social Media Marketing?
As the operator of a medical practice, you may agree that social media is no longer optional for all businesses. You’re probably thinking, my competitors all have social media accounts, therefore it makes sense for my practice to sign up too. But have you ever wondered why your practice needs healthcare social media marketing? For […]
How to Use Digital Audio Advertsing for Your Healthcare Practice
The strategies are almost endless when it comes to healthcare marketing. You’ve probably run a few static ads on Google, maybe some 30-second ads on YouTube and a few social media campaigns, but have you ever considered digital audio advertising for your practice? People like to listen to music or their favourite podcast and online […]
6 Low-Cost Alternatives to Paid Advertising for your Med Spa
A med spa marketing plan that includes online paid advertising can certainly yield favourable results. Not only is it more affordable than advertising on traditional media, but it also gives you more control over who sees your ads and how much you pay. As revolutionary as it is, paid advertising may not be in the […]
10 Reasons to Update Your Website
Your website is the metaphorical front door to your business. And like your clinic, hospital or office, it needs a makeover and various improvements from time to time. Healthcare marketing is rapidly evolving, therefore a website created four years ago, is probably less effective as a marketing tool today. You need to remain adaptable to […]
COVID-19’s Impact on Addiction Treatment Center Marketing
How Addiction Treatment Centre Marketing Has Adapted During COVID-19 To say that the 2020 global pandemic has affected every sphere of our lives would be a gross understatement. Addiction treatment centre marketing experts were not spared in such a trying time. In the area of addiction treatment, professionals like you, have had your work cut […]
8 Best Practices in Healthcare Public Relations
No matter the area of focus, a good public relations campaign can sometimes be tricky. For healthcare, your PR representative should have knowledge about your product or service, not just PR knowledge. There are, however, some tips and best practices that can help to make your healthcare public relations campaign more effective and successful. Here […]