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Your men’s and women’s health clinic’s marketing is the engine that will drive patients to your doors. You can have the best healthcare team in the world, but if no one knows about you – or how to find you – they won’t come. You must build a strong marketing foundation by choosing the right […]
Tips for better medical landing pages to increase online conversions. Effective medical landing pages are a crucial element of a successful online marketing campaign. While pay-per-click (PPC) advertising does a good job of attracting online users, it is the landing page that converts them into patients for your practice. The more landing pages you have, […]
It may be a surprise to hear that Facebook is still the most widely used social media platform in the United States. Even with worthy contenders such as Instagram and TikTok, Facebook still reigns supreme. In fact, a 2021 report showed that 70% of Americans used Facebook every single day. It would therefore be remiss […]
Every few years we coin words and phrases that are then added to dictionaries, making them official. The word “Phygital” is a recent example. It refers to the merging of the words physical (PHY) and digital (GITAL). It’s the integration of physical and digital to enhance the customer experience. Brick-and-mortar businesses represent the physical aspect […]
As the operator of a medical practice, you may agree that social media is no longer optional for all businesses. You’re probably thinking, my competitors all have social media accounts, therefore it makes sense for my practice to sign up too. But have you ever wondered why your practice needs healthcare social media marketing? For […]
As a physician who owns a medical practice, you not only work as a doctor but also as the CEO, business manager and marketing specialist. Perhaps you also have a small team with each employee wearing many hats. The workload may be manageable in the beginning but as you attract more patients you will need […]
Social Media for Health Practices: To Do or Not To Do? In fact, if you are a health clinic, this post is geared towards you. It’s a common question, “should you, as a health clinic or practitioner be doing social media?” The truth is…it’s always a good idea to get on social media. You might […]
