How to Write and Optimize a Physician Bio Page That Attracts Patients
“Master Physician Bio Page Optimization to attract new patients by combining an authentic personal philosophy, easy-to-scan credentials, social proof, and critical technical SEO.” A patient sits in front of their computer, a knot of worry in their stomach. A recent test result or a lingering symptom has prompted them to search. They type “cardiologist […]
Boost Visibility and Trust with Automated Patient Feedback Collection Online
“Master the art of generating positive reviews on Google/Healthgrades and handling negative feedback with a strategic system for Patient feedback collection online.” Imagine a young couple, new to your town, searching for a pediatrician for their toddler. What’s the first thing they do? They pull out their phones and type “best pediatrician near me” […]
Podcasting for Doctors: Should Your Practice Start a Podcast?
“Boost your practice’s authority and attract ideal patients by establishing a trusted, educational presence with strategic Podcasting for Doctors.” You just wrapped up a patient consultation. You spent fifteen minutes explaining the nuances of a new treatment plan, answering questions, and clarifying misconceptions you’ve seen all over the internet. The patient was engaged and […]
How AI is Changing Healthcare Marketing (And How to Prepare)
“Revolutionize patient acquisition and engagement by using AI in healthcare marketing to power 24/7 chatbots, hyper-personalized content, and ultra-precise predictive ad campaigns.” Is your front desk swamped? Are you spending a fortune on advertising but struggling to attract the right kind of patients? Do you feel like you’re constantly playing catch-up with your marketing […]
How to Use Email and SMS to Reduce No-Shows and Improve Patient Communication
“Drastically reduce patient no-shows and enhance patient loyalty by learning the most effective patient communication strategies using email and SMS.” An empty exam room is more than just a quiet space. It symbolizes lost revenue, a disrupted schedule, and a missed opportunity to provide care. The patient no-show is a persistent, frustrating, and expensive […]
How Your Website Can Make or Break the Patient Experience
“Create a seamless online journey for your patients by learning how to optimize your website for a great user experience, a critical component of improving patient experience.” A patient, let’s call her Sarah, wakes up with a throbbing headache and a concerning cough. Her first instinct isn’t to dig out a phone book or […]
How to Get it Right: A Guide to Choosing a Healthcare Marketing Agency
“Ensure you make the right choice when choosing a Healthcare Marketing Agency with 10 critical questions to help you find a compliant and results-driven partner for your practice.” Hiring a healthcare marketing agency is a big step. It can transform your practice, bringing in new patients and strengthening your brand. But choose wisely. Not […]
Beyond Referrals: Proven Patient Acquisition Strategies for Modern Practices
“Implement powerful Patient Acquisition Strategies to attract new patients, build a predictable growth engine, and fill your waiting room with a proven, data-driven framework.” The silence in a waiting room can be deafening. For any medical practice, from a bustling multi-specialty clinic to a solo practitioner’s office, a consistent flow of new patients isn’t […]
7 Essential Strategies to Accelerate Lead Generation for Health Tech
“Strategically drive Lead Generation for Health Tech with seven proven strategies, including niche SEO, hyper-targeted LinkedIn campaigns, and authority-building content tailored for B2B healthcare.” The B2B healthcare and Med-Tech space is not like other industries. You’re not just selling a product; you’re selling a solution that can impact patient outcomes, streamline clinical workflows, and […]
How Private Practices Can Compete with Large Hospitals Systems Online
“Learn how private practices can effectively compete with Large Hospitals as Private Practices by leveraging local SEO, building a community on social media, and providing an authentic, patient-centric online experience.” In today’s digital world, the battle for patients often begins with a Google search. This is a David versus Goliath scenario for private medical […]
5 Content Marketing Strategies for Dietitians and Nutritionists
“Effective Marketing Strategies for Dietitians help you attract new clients by building trust and establishing your expertise through valuable content, including blogs, social media, and email marketing.” You’re a dietitian or a nutritionist. You possess a deep, evidence-based understanding of how food impacts the human body. You can change lives, improve health outcomes, and […]
How to Run HIPAA-Aware Facebook Ad Campaigns for Clinics
“Use HIPAA-aware Video Marketing for Attracting Patients to grow your practice, building a compliant strategy that targets safely, protects privacy, and fills your appointment book.” Facebook is a powerhouse. With billions of users, your clinic has a massive ocean of potential patients. You see other local businesses—restaurants, real estate agents, retail shops—crushing it with […]
“Hey Google, Find a Doctor”: How to Optimize for Voice Search in Healthcare
“Unlock a new stream of patients by learning how to Optimize for Voice Search in Healthcare, adapting your digital strategy to meet the needs of patients using smart speakers and phones to find care.” The way patients search for healthcare is changing. Gone are the days when a patient would solely sit down at […]
Beyond the Bio: Essential Website Content Ideas for Your Medical Practice
“Unlock new patients with a strategic Medical Practice Website Content Ideas guide that builds trust, boosts your SEO, and turns your website into a powerful patient acquisition tool.” Your medical practice website should be your most valuable marketing asset. Think of it as your digital front door, 24/7 receptionist, and most dedicated patient educator. […]
Why Online Reviews Are the New Word-of-Mouth for Building Trust
“Learn why online reviews are the new word-of-mouth for building trust online, offering healthcare businesses a powerful way to build credibility, manage their digital reputation, and attract new patients.” In today’s digital world, word-of-mouth for building trust online has taken on a new form: online reviews. This is especially true in the healthcare industry, […]
20 Powerful Healthcare Content Marketing Ideas to Attract New Patients
“Find 20 powerful healthcare content marketing ideas to attract new patients, from debunking myths in blog posts to sharing patient testimonials, all designed to build trust and grow your practice.” In today’s digital world, the waiting room is no longer the first place a potential patient meets you. Their journey begins much earlier, often […]
How to Attract High-Value Patients and Grow Your Practice
“Discover proven marketing strategies to attract high-value patients, covering distinct approaches for cash-pay and insurance-based customers to grow your medical practice rapidly.” In today’s complex healthcare market, growing a medical practice is about more than just clinical excellence. It’s about smart, strategic marketing. A common mistake many practices make is using a one-size-fits-all approach […]
The Modern Doctor’s Guide to Ethical Medical Email Marketing Strategies
“Learn the essential Medical Email Marketing Strategies to build trust, engage patients, and grow your practice while staying compliant with HIPAA and other privacy regulations.” In the demanding world of modern medicine, your time is your most precious asset. Between patient consultations, administrative duties, and staying current with medical advancements, the idea of “marketing” […]
The Ultimate Guide to Local SEO Tips for Medical Practices
“Improve your clinic’s online visibility and attract more patients with this comprehensive guide on key Local SEO Tips for Medical Practices to boost your presence.” The digital age has transformed how patients find healthcare providers. Gone are the days of flipping through the Yellow Pages or relying solely on a friend’s recommendation. Today, when […]
Your Savvy Guide to Learn how to respond to Negative Patient Reviews (and Protecting Your Practice)
“Learn how to respond to negative patient reviews and protect your practice with this comprehensive guide on turning bad feedback into a positive opportunity.” In the digital age, your medical practice’s reputation is no longer confined to the four walls of your clinic. It lives and breathes online, shaped by your patients’ voices on […]
How to Get Good Doctor Reviews: A Guide to Boosting Your Practice’s Reputation
“Learn how to get good doctor reviews with this guide to boosting your practice’s reputation, from providing an exceptional patient experience to managing feedback and improving your online presence.” In today’s digital age, your medical practice’s reputation is no longer confined to word-of-mouth referrals. Instead, it’s prominently displayed on the internet for all to […]
The Future is Now: AI in Healthcare Marketing for Growth
“Harness the power of AI in healthcare marketing to revolutionize lead generation, personalize patient outreach, and drive smarter, data-driven growth for your practice.” AI is no longer a futuristic concept; it’s a present-day reality reshaping numerous industries, and healthcare is no exception. One area experiencing a profound transformation is healthcare lead generation. The traditional […]
Healthcare Analytics for Better Marketing: Driving Growth Through Data
“Leverage healthcare analytics for better marketing by tracking key performance indicators (KPIs) to measure campaign ROI, understand patient behavior, and make data-driven decisions.” In the ever-evolving world of healthcare, marketing has become more than just a means of communication; it’s a critical component of patient acquisition and retention. However, with the plethora of marketing […]
The Smart Practice: Leveraging AI Chatbots for Patient Communication & Care
“Streamline your practice and enhance patient care with AI chatbots for patient communication that handle scheduling, answer FAQs, and provide 24/7 support.” In today’s fast-paced digital world, your medical practice’s website is more than just an online brochure. It’s the digital front door for your patients. They visit to find information, book appointments, and […]
Online Therapy Marketing Strategies: Building Trust Through Strategic Content
“Improve your practice with effective online therapy marketing strategies by building trust through authentic content, demonstrating expertise, and creating a secure digital environment.” The digital age has reshaped countless industries, and mental healthcare is no exception. Online counseling, once a niche service, has surged into the mainstream. It offers unprecedented accessibility for clients and […]
Content Marketing Ideas for Skin Clinics and Aesthetic Treatments
“Grow your aesthetic practice with strategic Content Marketing Ideas for Skin Clinics that build trust, attract high-quality clients, and establish your authority in the crowded beauty and wellness space.” In today’s crowded digital marketplace, simply having a state-of-the-art clinic and a team of skilled professionals isn’t enough to guarantee a steady stream of clients. […]
Boosting Little Smiles: Digital Marketing Strategies for Pediatric Clinics
“Attract new families and grow your practice with digital marketing strategies for pediatric clinics that boost your online visibility and build trust with parents.” In today’s digital age, parents turn to the internet for everything – including finding the best healthcare for their children. If your pediatric clinic isn’t visible and engaging online, you’re […]
Digital Badges for Medical Credentials: Should Doctors Use Them on Their Website?
“Boost trust and credibility by using Digital Badges for Medical Credentials to showcase and verify your qualifications, strengthening your professional reputation and helping patients find you online.” Imagine it’s 2 AM. A worried parent is up with a sick child, frantically searching online for a pediatric specialist in their area. They land on three […]
Supercharge Sales: Digital Ad Strategies for Healthcare Supplement Brands
“Elevate your brand with effective Ad Strategies for Healthcare Supplements that master platform targeting, ensure regulatory compliance, and deliver powerful creative to boost sales.” Navigating the world of digital advertising can feel like trekking through a dense jungle. For healthcare supplement brands, this journey has added layers of complexity. Regulations, consumer trust, and the […]
Beyond the Chart: Essential Healthcare CRM Strategies for Thriving Practices
“Improve patient engagement and retention with proven healthcare CRM strategies. Discover how to use a healthcare CRM to streamline follow-ups, personalize communication, and grow your practice.” In today’s fast-paced healthcare environment, the connection between providers and their patients is more crucial than ever. Yet, maintaining that connection amidst busy schedules, administrative burdens, and the […]
The Heart of Marketing for Healthcare Non-Profits: A Guide to Storytelling That Attracts Donors
“Discover how storytelling can transform your marketing for healthcare non-profits and inspire more donors to support your cause.” Let’s be honest. Running a healthcare non-profit is tough. You’re on the front lines, tackling some of society’s most pressing health issues. You see the problems, you have the solutions, but one giant hurdle always remains: […]
Keep Patients Engaged: A Doctor’s Guide to Digital Newsletters for Patient Retention
“Learn how to build effective digital newsletters for patient retention in healthcare, with strategies for content, design, and HIPAA-compliant email marketing.” In today’s fast-paced world, staying connected with your patients isn’t just a good idea; it’s a necessity. Think about it. When a patient leaves your office, what’s your next touchpoint? For many medical […]
SEO for Healthcare E-Commerce Sites: Best Practices
“Boost your healthcare e-commerce site’s visibility and conversions with essential SEO for healthcare e-commerce sites strategies, covering keywords, site speed, mobile responsiveness, and trust-building content.” In today’s digital landscape, a strong online presence is non-negotiable for healthcare e-commerce businesses. You’re not just selling products; you’re offering solutions directly impacting people’s well-being. This requires a […]
Leveraging Online Reviews and Referrals to Grow Your Practice
“Harness the power of online reviews and referrals to grow your medical practice. Learn practical strategies for patient acquisition, healthcare reputation management, and increasing patient trust to expand your reach.” In today’s interconnected world, a healthcare practice thrives on the quality of its medical care and public perception. For healthcare providers, building trust and […]
How Educational Content Builds Patient Trust and Engagement
“Learn how educational content builds patient trust and boosts engagement for medical practices. Discover practical examples and Google E-E-A-T principles for effective healthcare marketing.” In the evolving healthcare landscape, patient trust and active engagement are more crucial than ever. Providing excellent clinical care is no longer enough for medical practices aiming to grow and […]
Managing and Leveraging Patient Reviews for Dermatology Clinics
“Learn effective strategies for managing and leveraging patient reviews for dermatology clinics, boosting reputation, trust, and patient acquisition through authentic feedback and expert digital marketing.” In today’s digital world, a dermatology clinic’s online reputation plays a massive role in its success. Prospective patients often search for services online. They look at reviews before choosing […]
Crafting Your Image: Essential Branding for Facial Plastic Surgery Success
“Unlock effective branding for facial plastic surgery with digital marketing strategies. Learn how SEO, content, social media, and reputation management can grow your practice and attract quality patients.” In today’s competitive healthcare landscape, establishing a strong brand for a facial plastic surgery practice is no longer optional but essential. Gone are the days when […]
How to Use Keywords to Drive Traffic to Fitness Blogs
“Learn how to use keywords effectively to drive traffic to fitness blogs with our practical guide on SEO and content marketing strategies.” In today’s digital landscape, a fitness blog isn’t just a place to share your passion for health and wellness; it’s a vital tool for attracting new clients and building your brand. However, […]
Top 7 SEO Mistakes Most Clinics Make (And How to Fix Them)
“Don’t let common SEO mistakes most clinics make hurt your online visibility; discover the top 7 pitfalls and their easy fixes to attract more patients.” The digital landscape is a bustling marketplace, and for medical clinics, it’s increasingly where potential patients first encounter their future healthcare provider. Yet, despite offering exceptional care, many clinics […]
Local SEO for Chronic Pain Management Clinics: Attracting Patients in Search of Relief
“Find lasting relief. Learn how local SEO for chronic pain management clinics helps patients in your area discover specialized care.” Living with chronic pain can be debilitating. Finding effective treatment often means navigating a complex healthcare landscape. For chronic pain management clinics, standing out and reaching those in need is paramount. This is where […]
Online Reputation Management for Cosmetic Dentists: Strategies for Thriving Online
“Online reputation management for cosmetic dentists: Handle negative reviews and improve your online presence.” In today’s digitally interconnected world, the online reputation of a cosmetic dentistry practice carries weight comparable to the expertise and artistry of its clinical work. Potential patients, seeking to enhance their smiles and confidence, frequently initiate their journey by scrutinizing […]
Mastering Social Media Marketing for ENT Clinics
“Drive patient growth with Social Media Marketing for ENT Clinics. Discover expert tips on targeted ads, engagement, and more to elevate your practice online.” In today’s digital world, connecting with potential patients goes beyond the waiting room. For ENT (Ear, Nose, and Throat) specialists, social media offers a powerful avenue to reach individuals seeking […]
Effective PPC Campaigns for Healthcare Providers
“Learn effective PPC strategies for healthcare providers to attract more patients and boost appointments.” In healthcare marketing, pay-per-click (PPC) advertising has emerged as one of the most powerful tools for attracting and converting patients. Healthcare providers, from small clinics to large hospitals, need an effective PPC strategy to reach potential patients searching for their services […]
How to Use Automation in Healthcare Marketing
“Learn how to use automation in healthcare marketing to boost patient engagement and streamline tasks.” The healthcare industry is undergoing rapid changes. One of the most impactful changes is the integration of automation in marketing strategies. Automating marketing processes increases efficiency and enhances patient experience and engagement. As the competition for patient attention intensifies, […]
Call Tracking Services for Medical Practices
“Enhance patient engagement and marketing with call tracking services for medical practices. Learn more with Invigo Media.” In the competitive world of healthcare, medical practices face unique challenges when it comes to attracting new patients and providing excellent service to their existing ones. With so much emphasis on digital marketing, it’s easy to overlook […]
How to Develop an Effective Healthcare Content Strategy
“Build a healthcare content strategy with Google’s EAT standards. Invigo Media can boost your brand’s visibility and authority.” In today’s digital landscape, healthcare brands must navigate an increasingly competitive environment to reach and engage with patients and professionals. Building an effective healthcare content strategy is not just about keeping up with trends—it’s about establishing […]
Innovative PPC Advertising Strategies for Healthcare Professionals
“Discover how innovative PPC advertising strategies by Invigo Media can transform your healthcare marketing efforts, reaching more patients with tailored, data-driven campaigns.” In the ever-evolving world of healthcare, staying ahead of the curve isn’t just a goal—it’s a necessity. Healthcare providers, ranging from hospitals to private practices, face the dual challenge of delivering exceptional […]
10 Proven Strategies to Transform Healthcare Marketing in 2024
“Learn 10 proven strategies to boost your healthcare marketing in 2024 and grow your practice.” The healthcare industry is evolving rapidly, and so is the approach to marketing within this field. With the right strategies, you can significantly boost your healthcare business’s visibility, patient engagement, and revenue. In this comprehensive guide, we will explore […]
10 Powerful Healthcare Digital Marketing Strategies You Can’t Ignore
“Discover 10 powerful healthcare digital marketing strategies to attract more patients and grow your practice with InvigoMedia.” In the competitive landscape of healthcare, effective digital marketing can set you apart. Reaching patients online is no longer optional; it’s essential. This guide will walk you through ten powerful strategies, ideas, and best practices for healthcare digital […]
Mastering Healthcare SEO: A Comprehensive Guide for Medical Professionals
“Master healthcare SEO with our guide for medical professionals. Discover strategies, avoid pitfalls, and boost your online presence with InvigoMedia.” In today’s digital age, healthcare professionals must have a strong online presence. As patients increasingly turn to the internet for healthcare information and services, Search Engine Optimization (SEO) has become essential. This blog post […]
10 Proven Healthcare Marketing Strategies to Boost Your Practice in 2024
“Explore 10 key healthcare marketing strategies to grow your practice in 2024 with expert support from InvigoMedia.” In the rapidly evolving landscape of healthcare, having a solid marketing strategy is essential for any practice looking to attract and retain patients. With the rise of digital media and changes in patient behavior, traditional marketing methods are […]
The Power of Healthcare Advertising: Boosting Your Practice with InvigoMedia
“Boost your practice’s visibility and attract more patients with healthcare advertising and InvigoMedia’s expert digital marketing, social media, and SEO strategies.” In today’s competitive landscape, healthcare providers must go beyond traditional marketing methods to attract and retain patients. Healthcare advertising plays a crucial role in this endeavor. Leveraging digital platforms, healthcare advertising targets potential patients […]
Healthcare Marketing Automation: Revolutionizing Patient Engagement
“Explore healthcare marketing automation with InvigoMedia to boost patient engagement and efficiency.” In today’s fast-paced digital world, healthcare marketing needs to keep up with the rapidly changing landscape. The advent of marketing automation has become a game-changer for healthcare providers. This powerful tool not only streamlines marketing efforts but also enhances patient engagement and satisfaction. […]
Clicking Your Way to Health: How PPC Advertising Elevates Medical Marketing
In a world where traditional approaches fall flat amidst the whirlwind of the digital era, how do you truly captivate potential patients? Enter the game-changer: Pay-Per-Click (PPC) advertising. Are you ready to unlock the strategies behind this game-changing approach? Join Invigo Media through our guide on leveraging Pay Per Click Advertising in Your Medical Marketing […]
5 Tips to Grow your Healthcare Practice in Recession
In a recession, healthcare service providers may be tempted to cut marketing budgets. However, with so many competing options for consumers’ healthcare dollars, this is the last thing you want to do if you want to grow your healthcare practice. In fact, it’s even more important than usual to stay visible and communicate with patients […]
How to Use Social Proof for Med Spa Marketing
The foundation of any good relationship is trust. Such is the case for the bond between medical spas and their clients. If you want more people to visit your website and become clients then it’s only right that you show social proof across all of your med spa marketing platforms. In a nutshell, social proof […]
6 Ways to Boost Your Medical Landing Pages
Tips for better medical landing pages to increase online conversions. Effective medical landing pages are a crucial element of a successful online marketing campaign. While pay-per-click (PPC) advertising does a good job of attracting online users, it is the landing page that converts them into patients for your practice. The more landing pages you have, […]
7 Tips for Effective Healthcare Email Marketing Messages
Prevent healthcare email marketing mistakes with this checklist Sending healthcare email marketing messages to hundreds or even thousands of people can be a little intimidating at times. You know that there’s nothing you can do after sending an email with errors. Sending a “correction email” may seem like a quick fix but it can be […]
8 Types of Messages for Healthcare Email Marketing Success
8 Types of Healthcare Emails to Boost Engagement Email continues to be a solid mode of communication, even in the age of social media and mobile apps. Unlike other modes of communication, it takes less effort on your part to build a list of contacts. When patients sign up to receive emails from you, they […]
5 Fast Ways to Ensure Link Building for Healthcare Services
Why Healthcare Providers Should Invest in Link Building for SEO It has become more important for healthcare providers to invest time and resources in search engine optimization (SEO). One of the sure ways to improve your SEO strategy is by investing in link building for healthcare. Backlinks or link building refers to the practice of […]
5 Tips for Dental Facebook Marketing Success
It may be a surprise to hear that Facebook is still the most widely used social media platform in the United States. Even with worthy contenders such as Instagram and TikTok, Facebook still reigns supreme. In fact, a 2021 report showed that 70% of Americans used Facebook every single day. It would therefore be remiss […]
Should Your Practice Go Phygital?
Every few years we coin words and phrases that are then added to dictionaries, making them official. The word “Phygital” is a recent example. It refers to the merging of the words physical (PHY) and digital (GITAL). It’s the integration of physical and digital to enhance the customer experience. Brick-and-mortar businesses represent the physical aspect […]
Why Does Your Practice Need Healthcare Social Media Marketing?
As the operator of a medical practice, you may agree that social media is no longer optional for all businesses. You’re probably thinking, my competitors all have social media accounts, therefore it makes sense for my practice to sign up too. But have you ever wondered why your practice needs healthcare social media marketing? For […]
Pros of Hiring a Medical Marketing Agency vs In-House
Who should you hire to market your practice – a medical marketing agency or an in-house marketing team? Some may argue that hiring in-house is more efficient in yielding marketing success. This is understandable – the in-house team knows your brand intimately. They also don’t have to cater to other practices. While that’s a compelling […]
5 Tips for a Stunning Med Spa Web Design
Tips for a Stunning Med Spa Web Design As the operator of a med spa, your aim is to improve your patients’ appearances with the use of proven techniques and procedures. Although your patients sing your praises, the theme of aesthetics doesn’t stop with them. To be respected as a leader in the industry, your […]
How to Use Digital Audio Advertsing for Your Healthcare Practice
The strategies are almost endless when it comes to healthcare marketing. You’ve probably run a few static ads on Google, maybe some 30-second ads on YouTube and a few social media campaigns, but have you ever considered digital audio advertising for your practice? People like to listen to music or their favourite podcast and online […]
Top 5 SEO Tips to Market Your Med Spa
Marketing Your Med Spa – 5 SEO Tips The medical spa industry has seen significant growth in recent years, leading to increased demand for the services you offer but also increased competition from other medical spas. One way to set your business apart and attract more customers is through effective med spa internet marketing. In […]
6 Low-Cost Alternatives to Paid Advertising for your Med Spa
A med spa marketing plan that includes online paid advertising can certainly yield favourable results. Not only is it more affordable than advertising on traditional media, but it also gives you more control over who sees your ads and how much you pay. As revolutionary as it is, paid advertising may not be in the […]
SEO: A Guide for Medical Spas
Many people are using search engines to look for medical spa treatments to improve their physical appearance and boost their self-esteem. As the operator of a medical spa, you can meet them half of the way with SEO and med spa marketing. With a solid Search Engine Optimization (SEO) strategy, you can increase your chances […]
10 Reasons to Update Your Website
Your website is the metaphorical front door to your business. And like your clinic, hospital or office, it needs a makeover and various improvements from time to time. Healthcare marketing is rapidly evolving, therefore a website created four years ago, is probably less effective as a marketing tool today. You need to remain adaptable to […]
COVID-19’s Impact on Addiction Treatment Center Marketing
How Addiction Treatment Centre Marketing Has Adapted During COVID-19 To say that the 2020 global pandemic has affected every sphere of our lives would be a gross understatement. Addiction treatment centre marketing experts were not spared in such a trying time. In the area of addiction treatment, professionals like you, have had your work cut […]
8 Best Practices in Healthcare Public Relations
No matter the area of focus, a good public relations campaign can sometimes be tricky. For healthcare, your PR representative should have knowledge about your product or service, not just PR knowledge. There are, however, some tips and best practices that can help to make your healthcare public relations campaign more effective and successful. Here […]
7 Easy Tips to Boost Attendance at Your Healthcare Event
7 Quick Tips for Planning and Executing a Successful Healthcare Event Planning and then executing a Healthcare event can seem a daunting job. But with these 7 quick tips, you’ll be 7 steps ahead of the rest in ensuring your event attendee rates are up and better than ever. There’s no time to spare. You […]
As A Health Clinic, Should I Be On Social Media?
Social Media for Health Practices: To Do or Not To Do? In fact, if you are a health clinic, this post is geared towards you. It’s a common question, “should you, as a health clinic or practitioner be doing social media?” The truth is…it’s always a good idea to get on social media. You might […]
Do You Know How To Market Your Dentistry Business Effectively?
Marketing Tips for Your Dental Business: A Beginner’s Guide While there are a number of things that need to be considered when marketing any health business, including compliance with various guidelines and standards, the first thing you should do is ensure you have an effective and functional website. From that point, a sound marketing strategy […]
Don’t Forget the Human Connection
Balancing Digital Strategy and Human Connection in Marketing In marketing, we often have to create strategically, while still adding an element of creativity. In doing so, the target audience is, and should be, in mind. While doing all that, we can’t forget the human connection and taking a human angle to everything we do. The […]
What You Need To Know About Content Marketing
The Importance of Content Marketing: What You Need to Know. Particularly with a healthcare business, your marketing strategy depends heavily on the quality of your website. This includes the quality of information or content on your website. We have previously discussed that a good-looking, and functional, website that clearly indicates who you are, your authority, […]
Do I Need To Worry About Online Reviews or Reputation?
Online Reviews & Reputation: Importance of Reputation Management Truth be told, your online reputation can make or break your business, as well as any other marketing efforts you put forward. You want to not only appear in searches and be known in the community for offering these services, but you want to uphold a standard […]
Why You Should Contact Your Customers
Customer Retention: Importance of Contacting Your Existing Customers To contact your customers or not…that is the question (not really, you should definitely be doing this!). This is such an important, and sometimes overlooked, necessity for a successful business. Contact Your Customers Regularly Keeping in contact with your customers is vital, particularly for businesses that rely […]
Are You Using These Google Resources To Better Your Business?
Google’s Customer Behavior Insights for Businesses Digital marketing goes beyond just writing blogs and paid advertising. The marketing strategy as a whole needs to be repeatedly reviewed, monitored, and evaluated. Google has resources that can help navigate marketing strategy, and we are laying out those helpful resources here. At invigoeMEDIA, we understand your business struggles, […]
Are You Utilizing Google’s Healthcare Features For Covid-19?
Google’s Offerings for Uncertain Times and Lockdowns Although the way and how often healthcare providers can see their patients, and obtain new patients, has definitely changed, there are online tools, that are advantageous. In fact, if you are thinking about halting your marketing, you may want to think twice. The messaging to your audience must […]
invigoMEDIA Cracks TopSEOs Best Of List
Recognized as Best: Celebrating Success in Growing Client Businesses When you are helping others grow their business and thrive online, it’s important for an agency to aim for excellence themselves. Doing so allows you to be confident in providing, not only the best services in accordance to the industry, but showcasing that you truly are […]
Want To Increase Income? Know Your Numbers.
Know Your Numbers: Financial Goals for Entrepreneurial Success It may seem like an invasive question at first, “How much money do you make?” However, a good marketing strategist and business owner should know exactly what their current situation is and their goal. The reason isn’t to be intrusive, however, you may be surprised to learn […]
Make More Money By Doing What You Do Best
Focusing on Your Skillset for Success and Increased Earnings Making more money, it’s a universal goal for so many, don’t you agree? However, it’s not always easy for many and we have pinpointed it to a few key points that hold people back from being successful, truly successful. As such, we have aggregated some key […]
What is Google E.A.T.?
Improving Your Website’s EAT Algorithm for Health and Wellness Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened in the beginning of August 2018. At that time, it caused a lot of variance […]
How To Create The Business Of Your Dreams Through Marketing Automation
Save Time and Grow Your Business with Marketing Automation Solutions While some so-called experts encourage people to rely solely on SEO (search engine optimization), referrals, or direct mail marketing to build their customer base, the truth is that if you want your business to skyrocket, there are a number of things that must take place. […]