The beauty industry is booming, and cosmetic surgery practices are no exception.
According to the American Society for Aesthetic Plastic Surgery (ASAPS), approximately 15.2 million cosmetic procedures were performed in 2018 alone. With a projected growth of 2% per year through 2022.
5 Effective Marketing Strategies for Plastic Surgeons
1. Build a Website
The first step to building a website is deciding what kind of site you want to create.
Do you want it to look like a blog? A portfolio? An online directory?
You should think about who your target audience is and what they’re looking for so that you can make sure your site meets their needs.
Regarding content, ensure your website has all the potential information clients need.
They’ll be looking for details about the following:
- Your practice history and credentials (make sure these are clearly displayed)
- The staff at the clinic (including any specialists on staff)
- The services offered by your clinic
2. Video Marketing
Video marketing is a great way to show your practice and staff and educate patients.
Video content can help attract new patients from outside of town who are curious about plastic surgery but need to learn more about what you do specifically.
You can also use videos to build your brand and spread awareness by posting them on social media platforms like Facebook or YouTube.
You may post several short clips from real surgeries or procedures performed at your practice. These clips showcase the options available for patients looking for cosmetic surgery options that best meet their needs!
3. Social Media Marketing
Social media is often the first place people go for information about potential medical procedures.
Social media platforms like Facebook and Instagram have become essential tools for plastic surgeons and cosmetic dentists looking to engage with their target audience and grow their practice.
A recent American Academy of Facial Plastic Surgery survey found that over four in five facial plastic surgeons are now using social media as part of their marketing strategy.
You’re missing out on a huge opportunity if you’re not using social media as part of your marketing strategy. Social media can help you reach new patients and build relationships with existing ones.
4. Newsletter Marketing
Email marketing is one of the most cost-effective ways to market your practice.
It is also a great way to inform your patients about new procedures, specials, events, and other valuable information.
You should include useful content in each issue so that they see the value in reading your newsletter.
5. Referral Program Marketing
Referral marketing is a great way to get new patients for your practice.
When a patient refers you to another person, it’s essentially the same as them telling their friend about you.
This means that it’s a win-win situation—you get more patients, and they get free services!
You can start with an email or text message campaign where you ask your current clients if they know anyone interested in getting plastic surgery done by you. You can also post on Facebook or Twitter asking if anyone knows anyone who needs plastic and cosmetic surgery.
The key is ensuring that whatever content you create for referral marketing has high-quality images so that people will want to share it on social media platforms!
Staffing and Customer Service Training
If you’re starting out in plastic surgery, customer service will be one of your most important tasks.
The team you have will make or break your business, so finding the right people and training them are crucial parts of running a successful practice.
To get started on the right foot with staffing and customer service training, you’ll want to make sure that your team members have a strong understanding of the field.
They need to know what they’re selling and why it’s valuable for their customers (and patients).
If they don’t have this knowledge, then it’s up to you as an employer to educate them.
Give them access to information about plastic surgery fields through books, webinars, and other resources. These resources can help them learn more about what makes this industry unique from others in healthcare, such as dentistry or general medicine.
Takeaway
When you’re trying to sell cosmetic or plastic surgery, the last thing you want to do is confuse your potential customers.
Your marketing strategies must be clear and easy to understand so that people know what they will get with their investment.
Hopefully, these five tips will help you improve your marketing strategy and increase profits!
