Who should you hire to market your practice – a medical marketing agency or an in-house marketing team? Some may argue that hiring in-house is more efficient in yielding marketing success. This is understandable – the in-house team knows your brand intimately. They also don’t have to cater to other practices.
While that’s a compelling argument, it’s undeniable that medical marketing agencies bring a lot to the table. More practices recognize this and are looking to medical marketing agencies to help them meet their business goals. A 2019 study conducted in the US shows that marketing outsourcing grew by 5.5%. This steady growth is expected to continue in years to come.
Do you need to know more about the benefits of outsourcing your marketing needs? In this article, we’ll share five pros of hiring medical marketing agencies for immediate and long-term success.
Medical Marketing Agencies Offer More Specialized Roles
Many in-house marketing specialists wear many hats, making them more prone to burnout. However, at a healthcare digital marketing agency, you get access to a variety of specialists. Though their tasks vary, they all work together to present you with effective marketing strategies and campaigns.
You will work with specialists such as:
- Web Designers
- Copywriters
- Content Writers
- Paid Advertising Specialists
- Account Managers
- Social Media Specialists
- Search Engine Optimization (SEO) specialists
- Web Developers
- Media Buying Specialists
Hiring a Medical Marketing Agency is More Cost-Effective
It’s true that you’ll have to consider certain costs if you hire a medical marketing agency. For example, a medical marketing agency may charge you an hourly rate for every service. They may even ask you to pay for corrections and adjustments to marketing materials. On the contrary, an in-house marketing team doesn’t usually factor in those charges.
However, if you look at the bigger picture you’ll realize that these are minor when compared to hiring an in-house. Think about the salary for each in-house marketing team member. Add that to the cost of advertising each position, payroll taxes, paid vacations, healthcare plans, bonuses and other benefits. Thankfully, with a healthcare digital marketing agency, you will skip all of that.
Furthermore, you won’t have to worry about paying for premium marketing tools such as Adobe Suite and email marketing automation systems. Fortunately, medical marketing agencies already have these on hand.
No Need to Train or On-board
It can take a little while for an in-house marketing team to find their footing as new hires. Not only will you have to introduce them to platforms, but you also have to enrol them in professional training. Therefore they may be training while on the clock.
On the contrary, you will avoid these steps when you outsource your marketing. A medical marketing agency will hit the ground running, saving you time and money.
Medical Marketing Agencies Provide a Fresh Perspective
As an “outsider” it’s easier for a medical marketing agency to objectively assess your practice’s situational analysis. Furthermore, they’ll identify opportunities that you didn’t know existed. In addition, they’ll provide recommendations to increase your practice’s visibility.
It is Easier to Scale Up Your Practice and Marketing Efforts
A medical marketing agency is flexible enough to assist practices and clinics with small budgets. You can scale up your practice over time as it grows. Moreover, you can do it without going through the hiring cycle each time you’re able to expand your marketing operation. Moreover, you’re able to do bigger projects whenever you are ready because of your access to a full marketing team.
Hire the Right Medical Marketing Agency
These five pros support the argument for hiring medical marketing agencies. They also show that outsourcing your marketing is a worthwhile investment for your practice.
At Invigo Media, we will ensure that all your marketing needs are met. As a medical marketing agency, we have a team of specialists who will work together to achieve your business objectives. Book an appointment with us today.
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